{"id":35841,"date":"2021-05-12T06:05:22","date_gmt":"2021-05-12T13:05:22","guid":{"rendered":"https:\/\/bamf.com\/?p=35841"},"modified":"2021-05-12T06:05:23","modified_gmt":"2021-05-12T13:05:23","slug":"how-to-use-trust-signals-social-proof","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-use-trust-signals-social-proof\/","title":{"rendered":"How to Use Trust Signals and Build Social Proof"},"content":{"rendered":"\n
Let me just put this out there.<\/p>\n\n\n\n
Social proof works.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because people want to know what other people think. It\u2019s pretty much built into our psychology as humans.<\/p>\n\n\n\n
And, do you want to know what we love the most about social proof?<\/p>\n\n\n\n
It helps drive conversions, promotes trust, and establishes your brand.<\/p>\n\n\n\n
In this guide, I want to break down the how to use social proof, and how you can use it to build brand recognition and get conversions.<\/p>\n\n\n
You can’t really tell people to trust you.<\/p>\n\n\n\n
It’s one of those intrinsic values that you really have to show people.<\/p>\n\n\n\n
No matter how good your copy is, if they can’t find any corresponding or corroborating information about you, getting that trust is going to be difficult.<\/p>\n\n\n\n
This is where trust signals and social proof come in handy.<\/p>\n\n\n\n
These tools subtly tell people on your website that you have transacted with other clients in the past, and that you have delivered properly.<\/p>\n\n\n\n
Trust is the foundation of a conversion, but it’s also one of the hardest feelings to generate, especially online.<\/p>\n\n\n\n
By using proper strategies, you can help ease a potential prospect through your funnel and maybe get them to convert at the end.<\/p>\n\n\n\n
One of the biggest ways to promote social proof is through the use of case studies.<\/p>\n\n\n\n
This is why we have a whole chunk of our navigation dedicated to their use.<\/p>\n\n\n\n
Case studies help show potential prospects exactly what you did to help another client achieve success. Instead of having them go through a bunch of material on how you can help them or having them try your product, they can see how someone else tried it and achieved results.<\/p>\n\n\n\n
You see, most customers have an aversion to trying something new, but by showing them an example of someone who\u2019s tried it before, they become more receptive to trying out your solution.<\/p>\n\n\n\n