{"id":35943,"date":"2021-05-24T05:13:53","date_gmt":"2021-05-24T12:13:53","guid":{"rendered":"https:\/\/bamf.com\/?p=35943"},"modified":"2022-01-03T01:27:24","modified_gmt":"2022-01-03T08:27:24","slug":"how-to-create-a-linkedin-qr-code-and-use-it-connect-with-prospects","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-create-a-linkedin-qr-code-and-use-it-connect-with-prospects\/","title":{"rendered":"How to Create a LinkedIn QR Code and Use it to Connect With Prospects"},"content":{"rendered":"\n
A LinkedIn QR code is a small piece of growth hacking that you can implement in any campaign.<\/p>\n\n\n\n
They’re relatively easy to create, and you can even use them for tracking and monitoring.<\/p>\n\n\n\n
Think of them like the free CDs that you used to get to make books more interesting. Now the QR code has replaced the CD as a way to expand a prospect’s horizons.<\/p>\n\n\n\n
In this guide, we want to show you how you can use LinkedIn QR codes to take your prospect acquisition to the next level and take your static physical marketing tools and give them a modern twist.<\/p>\n\n\n
A LinkedIn QR code is a QR code that leads your prospects immediately to your LinkedIn profile.<\/p>\n\n\n\n
Its use is steadily growing in business stationery and as a way for potential prospects, employers, or connections to find you online quickly.<\/p>\n\n\n\n
However, LinkedIn QR codes don’t only have to contain your LinkedIn information.<\/p>\n\n\n\n
You can send a user with your QR code to a landing page with a link to your profile and other socials, or use the QR code in a contact card.<\/p>\n\n\n\n
There are a number of possibilities that you can play around with.<\/p>\n\n\n\n
A QR code is an easy way for people to connect with you, so you should expect the number of your connections to increase when you start using them.<\/p>\n\n\n\n
Plus, they’re universal, most smartphones can read QR codes so there aren’t a lot of problems.<\/p>\n\n\n\n
All you have to do is generate one QR code, and you’re good to go.<\/p>\n\n\n\n
If you make a living connecting with people, then you regularly carry business cards on your person.<\/p>\n\n\n\n
But, there’s a problem with print media.<\/p>\n\n\n\n
They might contain the links to your online profiles or website, but they’re not exactly digital.<\/p>\n\n\n\n
There is still the additional step of typing down the link that you have or Googling who you are for your prospects to connect with you.<\/p>\n\n\n\n
This causes problems because it lengthens the chain between the receipt of your stationery to the connection online. There is the risk of misspellings and it increases the time it takes for them to see you online.<\/p>\n\n\n\n
Using a QR code makes it easier for people to accurately connect with you once they pull out their phone to scan your code, they can then immediately jump to your page.<\/p>\n\n\n\n
Marketing and growth hacking are always about creating little things that can pique the interest of your prospects, and there’s nothing more mysterious than a QR code.<\/p>\n\n\n\n
The fact that it has to be decoded is already a treat in itself because it arouses curiosity.<\/p>\n\n\n\n
Now that’s something that you want.<\/p>\n\n\n\n
Curiosity gets people interested in what you have to offer.<\/p>\n\n\n\n
Remember our saying?<\/p>\n\n\n\n
“You can’t growth hack if you don’t track”?<\/p>\n\n\n\n
Well, it works with QR codes as well, there are a lot of paid apps that allow you to track who’s been using your QR codes.<\/p>\n\n\n\n
You can even set up your very own UTM parameters for a specialized landing page where you can onboard people who’ve used your QR codes.<\/p>\n\n\n\n
This works in the same way as shortened URL links that give you a jump-off point where you can monitor your prospect.<\/p>\n\n\n\n
Tracking is great because it allows you to create campaigns that convert and help you test what works.<\/p>\n\n\n\n