{"id":3608,"date":"2017-05-09T12:33:36","date_gmt":"2017-05-09T19:33:36","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3608"},"modified":"2020-06-26T14:54:22","modified_gmt":"2020-06-26T21:54:22","slug":"facebook-ads-pixeling-startups-2","status":"publish","type":"post","link":"https:\/\/bamf.com\/facebook-ads-pixeling-startups-2\/","title":{"rendered":"Facebook Ads & Pixeling for Startups"},"content":{"rendered":"

How to not waste money on Facebook Ads (startup edition):<\/strong><\/p>\n

    \n
  1. Not enough customers or extended product usage to target a custom audience based on a high CLV?<\/span><\/li>\n<\/ol>\n

    Then design your Facebook pixel to fire after thirty or forty seconds.<\/span>
    \nNote: the new pixel will let you do this, but if you want a custom # of seconds, then do it this way.<\/span>
    \nHere’s how:<\/span>
    \nCopy your Facebook pixel code, but only the part that is between <script> and <\/script> tags.<\/span>
    \nPlace your Facebook pixel code into this updated code:<\/span>
    \n<!– Start of the new delayed Facebook pixel code –><\/span>
    \n<script><\/span>
    \nsetTimeout(function(){<\/span>
    \nPlace your Facebook pixel code here instead of this bold text<\/span>
    \n}, 40000);<\/span>
    \n<\/script><\/span>
    \n<!– End of the new delayed Facebook pixel code –><\/span>
    \nPlace this new delayed code on your website.<\/span>
    \n“You can also achieve this through integrating Google Tag Manager. I’d recommend creating a custom event (or any relevant standard event…), firing that event with a delayed timer, and then creating a custom audience based on that standard\/custom event.” – <\/span>Thomas Mead<\/span><\/a><\/p>\n

      \n
    1. Use LinkedIn automation tools, including GPZ LinkedIn Tools to expand your network, then export your contacts to get their emails. Use these emails as a custom audience.<\/span><\/li>\n<\/ol>\n

      -This only works if you’re active with publishing highly viewed LinkedIn content.<\/span><\/p>\n

        \n
      1. Use a picture with an influencer in your ad, then target their fan page<\/span><\/li>\n<\/ol>\n

        Interview a relevant industry influencer off the promise you can get 6,000+ views on the video. Upload the video of the talk to Facebook, then pay $30 – $40 in advertising to get 6,000+ views by targeting their fan page and maybe a couple of more interests to ensure the audience loves this influencer.<\/span>
        \nNow, take an image from your video, then use it as an ad with a strong CTA for a relevant lead magnet. For the audience, retarget people who viewed the video and loyal fans of the influencer.<\/span><\/p>\n

          \n
        1. Use ClickMeter to place a retargeting pixel in the links you share on social<\/span><\/li>\n
        2. Use video to create a retargeting audience from an entertaining video, then retarget them with short educational Facebook ads. Next, follow-up with strong CTA ads for a lead magnet. <\/span>For the audience, retarget those who viewed the educational videos. Then, dial-in your audience by testing R.O.I based on the number of seconds viewed.<\/li>\n<\/ol>\n
            \n
          1. Use <\/span>Useturbo.com<\/span><\/a> to set up ad sequencing for new trial users in a couple of minutes (beta). Ask <\/span>Dominick<\/span><\/a> for more details.<\/span><\/li>\n
          2. Turn Facebook Group work emails into Gmails<\/span><\/li>\n<\/ol>\n

            Use Growthers.io to get member data from a Facebook Group (i.e. name, company name). Then use Toofr or Hunter to find their work emails. Next, use LeadIQ or another similar tool to get their Gmails.<\/span>]]><\/p>\n","protected":false},"excerpt":{"rendered":"

            \t\t\t\t\t\t<\/p>\n","protected":false},"author":2,"featured_media":18838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[539,3382,3254,142,112,114,3381,3385,3380,3252,3253],"tags":[185,186,111],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/Copy-of-Copy-of-How-to-Scale-a-10-Million-Dollar-SaaS-Company-with-Patrick-Campbell-Co-Founder-of-ProfitWell.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3608"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/18838"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}