- Why Should I Pay Attention to LinkedIn Formatting?<\/a><\/li>
- Mobile Considerations<\/a>
- Sentence Lengths<\/a><\/li>
- Paragraphs<\/a><\/li>
- Emoji Use<\/a><\/li>
- Testing<\/a><\/li><\/ul><\/li>
- Structuring Your Paragraphs<\/a><\/li>
- How to Add LinkedIn Bullet Points<\/a>
- The Boring Method<\/a><\/li>
- Actual Bullet Points Via Symbols<\/a>
- On Windows<\/a><\/li>
- On Mac<\/a><\/li>
- Copy-Paste<\/a><\/li><\/ul><\/li>
- The Emoji Method<\/a><\/li><\/ul><\/li>
- Formatting Text<\/a><\/li>
- Where Else Can I Use LinkedIn Formatting?<\/a><\/li>
- What About LinkedIn Publishing?<\/a><\/li>
- The Downsides to LinkedIn Formatting<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Why Should I Pay Attention to LinkedIn Formatting?<\/strong><\/h2>\n\n\n\n
Appearances matter.<\/p>\n\n\n\n
That’s why we spend so much time polishing up our profiles and making sure that we’ve fully optimized everything that we can get our hands on.<\/p>\n\n\n\n
But, even little things such as posts have to be properly formatted to make sure they look good.<\/p>\n\n\n\n
LinkedIn is built just like other social media platforms where only plain text is allowed as a primary input. This helps standardize the text that you see and makes things accessible for everyone.<\/p>\n\n\n\n
However, just because it’s standardized doesn’t mean you can’t have your own creative input.<\/p>\n\n\n\n
Proper formatting allows you to have better-looking posts, attractive headlines, and colorful about summaries that don’t look generic.<\/p>\n\n\n\n
This means your posts are more efficient because they are read more often than non-formatted text.<\/p>\n\n\n\n
Mobile Considerations<\/strong><\/h2>\n\n\n\n
Before starting off on LinkedIn formatting, make sure that you consider mobile optimizations first.<\/p>\n\n\n\n
A significant amount of people on LinkedIn are using the platform on their phones.<\/p>\n\n\n\n
Optimizing your formatting for mobile will look great on both mobile, tablet, and desktop users.<\/p>\n\n\n\n
But, here’s the thing.<\/p>\n\n\n\n
if you decide to optimize for desktop first, it might look wonky when it comes to mobiles and tablets.<\/p>\n\n\n\n
Naturally, you should pick the approach that helps you optimize everything at once, i.e. mobile.<\/p>\n\n\n\n
Sentence Lengths<\/strong><\/h3>\n\n\n\n
When you’re optimizing for LinkedIn mobile, your first consideration is sentence lengths. <\/p>\n\n\n\n
The TLDR is; they need to be short.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
They make posts and content look less text-heavy, and they’re less intimidating to read.<\/p>\n\n\n\n
Shorter sentences are also easier to digest and they have the effect of driving a reader to read more of the content that you’ve put out.<\/p>\n\n\n\n
Paragraphs<\/strong><\/h3>\n\n\n\n
Limit your paragraphs to a maximum of three and a half lines whenever you can.<\/p>\n\n\n\n
At BAMF, we’ve even had posts with single-line paragraphs that have worked well.<\/p>\n\n\n\n
Again, this helps with relieving your prospects from reading text-heavy posts.<\/p>\n\n\n\n
This also helps create a flow, but more on this in the “Structuring Your Paragraphs” section.<\/p>\n\n\n\n
Emoji Use<\/strong><\/h3>\n\n\n\n
Use emojis.<\/p>\n\n\n\n
They add a little variety to what people read on a daily basis on LinkedIn.<\/p>\n\n\n\n
You can use them pretty much everywhere: posts, headlines, summaries, etc.<\/p>\n\n\n\n
Plus, they look great on mobile.<\/p>\n\n\n\n
Testing<\/strong><\/h3>\n\n\n\n
If you want to work on your formatting or writing on your desktop that’s fine.<\/p>\n\n\n\n
But, you have to test it on mobile first.<\/p>\n\n\n\n
A quick way of doing this is by going into developer tools on your browser and pulling up developer tools.<\/p>\n\n\n\n
On Google Chrome you can do this by hitting the three dots on the right-hand side of your browser to access the menu.<\/p>\n\n\n\n
Click on “More Tools” which will open a sub-menu where you can access “Developer Tools”.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-1-1024x302.png\")
<\/figure>\n\n\n\nThis will give you access to the code of the site and other developer options.<\/p>\n\n\n\n
You want to click on the dropdown menu on the upper left-hand side and select a mobile device of your choosing. We find that selecting the “iPhone X” should be a good general choice.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-2-1024x401.png\")
<\/figure>\n\n\n\nAnd, there you have it, you can now view your desktop posts without having to switch to your mobile device.<\/p>\n\n\n\n
Structuring Your Paragraphs<\/strong><\/h2>\n\n\n\n
When we talk about structuring your paragraphs, we take a look at how the text looks visually.<\/p>\n\n\n\n
Look at this post for instance.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-3.png\")
<\/figure>\n\n\n\nYou see that it starts short, then it gets longer and longer until the fourth line.<\/p>\n\n\n\n
Then, it’s contracted again.<\/p>\n\n\n\n
I repeat it once more and then we go back to shortened forms by using a subheading that’s neatly placed using an emoji as a logical separator.<\/p>\n\n\n\n
it might not look much, but to the normal reader it resembles a wave and it sticks out from the rest of the posts out there because of its shape.<\/p>\n\n\n\n
So, why does this work?<\/p>\n\n\n\n
Simple.<\/p>\n\n\n\n
Our eyes see a small sentence, coupled with the next being a long one, and the next being even longer. Naturally, we’re curious as to what the text is about.<\/p>\n\n\n\n
Here’s another example of structuring.<\/p>\n\n\n\n
In this post, I used breaks.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-4.png\")
<\/figure>\n\n\n\nBy using two-word sentences, I get to break the monotony of the line lengths and make the post look even more appealing because there are literal breaks.<\/p>\n\n\n\n
This is what you can do, if you’ve written about something at length on LinkedIn, take your eyes off of it for a while and look at it again without reading it.<\/p>\n\n\n\n
Can you see waves or a chunk of text?<\/p>\n\n\n\n
If you only see chunks of text, then look at incorporating a couple of breaks to make it look more appealing to your reader.<\/p>\n\n\n\n
Not only does it look great, but it also helps add emphasis for the reader to ruminate on.<\/p>\n\n\n\n
How to Add LinkedIn Bullet Points<\/strong><\/h2>\n\n\n\n
Adding LinkedIn bullet points is one of the most frequently asked questions when it comes to LinkedIn formatting.<\/p>\n\n\n\n
They’re essential when creating lists, and people love online lists because it simplifies things.<\/p>\n\n\n\n
If you want to add bullet points on LinkedIn, there are several ways of doing so.<\/p>\n\n\n\n
We’ve listed down the three ways.<\/p>\n\n\n\n
The Boring Method<\/strong><\/h3>\n\n\n\n
Let’s start with the boring method.<\/p>\n\n\n\n
You basically use dash or asterisks as bullet points.<\/p>\n\n\n\n
Just stick in – or * , and add a space and you’re pretty much good to go.<\/p>\n\n\n\n
The downsides?<\/p>\n\n\n\n
They look absolutely bland and it seems as if you didn’t put much thought into it.<\/p>\n\n\n\n
Actual Bullet Points Via Symbols<\/strong><\/h3>\n\n\n\n
On Windows<\/strong><\/h4>\n\n\n\n
Hold down the “Alt” key and type in “0149”.<\/p>\n\n\n\n
On Mac<\/strong><\/h4>\n\n\n\n
Hold down “Option” and press “8”.<\/p>\n\n\n\n
Copy-Paste<\/strong><\/h4>\n\n\n\n
Alternatively, you can look for a bullet point online or on your word processor and copy it down to LinkedIn.<\/p>\n\n\n\n
Here copy this ? \u2022 so that you don’t have to go very far.<\/p>\n\n\n\n
The Emoji Method<\/strong><\/h3>\n\n\n\n
Honestly, the Emoji method is a favorite at BAMF and amongst growth hackers because it gives any monotonous post that pop of color and fun.<\/p>\n\n\n\n
And, plus, they’re not exactly unprofessional if you ask us.<\/p>\n\n\n\n
If you’re looking to add a little funk to your lists, then use an emoji instead of a bullet point.<\/p>\n\n\n\n
I wrote an entire guide on how to use them here?<\/p>\n\n\n\n
- On Mac<\/a><\/li>
- Actual Bullet Points Via Symbols<\/a>
- Paragraphs<\/a><\/li>
- Mobile Considerations<\/a>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-5-1.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-2.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/lingojam-1024x430.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-7.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-8.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-formatting-how-to-add-linkedin-bullet-points-6-1024x456.png\")
<\/figure>\n\n\n\n