{"id":36618,"date":"2021-06-25T05:35:39","date_gmt":"2021-06-25T12:35:39","guid":{"rendered":"https:\/\/bamf.com\/?p=36618"},"modified":"2022-01-03T20:40:28","modified_gmt":"2022-01-04T03:40:28","slug":"linkedin-b2b-marketing-strategies-you-need-to-win","status":"publish","type":"post","link":"https:\/\/bamf.com\/linkedin-b2b-marketing-strategies-you-need-to-win\/","title":{"rendered":"LinkedIn B2B Marketing Strategies You Need to Win in 2021"},"content":{"rendered":"\n
LinkedIn is one of the best B2B channels out there.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Almost every single professional is on it.<\/p>\n\n\n\n
And, since it’s a professional social network, making business connections is the norm.<\/p>\n\n\n\n
For B2B marketers looking to scale, it’s an absolute gold mine of leads.<\/p>\n\n\n\n
In this guide, I want to go over a couple of LinkedIn B2B marketing strategies that you can apply to your lead generation today.<\/p>\n\n\n
At BAMF, we talk a lot about optimizing your profile page to turn it into a passive lead generation machine.<\/p>\n\n\n\n
But, you have to do the same thing for your company page.<\/p>\n\n\n\n
Optimizing your company page follows almost the same principles as a LinkedIn profile, but it also has its own quirks.<\/p>\n\n\n\n
For example, the layout is different, and there is more of an emphasis on the organization than individual skills.<\/p>\n\n\n\n
In company page optimization, you have to make sure your prospect knows what you specialize at the moment they walk onto your page.<\/p>\n\n\n\n