{"id":3666,"date":"2018-06-24T01:14:05","date_gmt":"2018-06-24T08:14:05","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3666"},"modified":"2020-06-26T18:15:31","modified_gmt":"2020-06-27T01:15:31","slug":"9-reasons-vlogging-b2b-marketing","status":"publish","type":"post","link":"https:\/\/bamf.com\/9-reasons-vlogging-b2b-marketing\/","title":{"rendered":"9 Steps to Use Vlogging for B2B Marketing"},"content":{"rendered":"

I was a skeptic about using vlogging for B2B marketing.<\/p>\n

The reason is vlogging is notoriously known for YouTube influencers who have almost no association with the B2B space. Yet, everyone is screaming to use video content in your B2B marketing.<\/p>\n

Rather than hold back, I jumped right in and created my first vlog.<\/p>\n

It wasn’t the best vlog, but I’d taken that first critical step in shooting the first episode.<\/p>\n

And that mattered more than anything.<\/p>\n

Because now I had momentum even if only a little.<\/p>\n

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When vlogging for the B2B space, I learned fast what I needed to improve on. There was an entire list, to say the least. To help you skip over all my mistakes, here are the nine steps you need to start B2B vlogging like a pro:<\/p>\n

1. Use Your iPhone<\/strong><\/h2>\n

You don’t need fancy equipment.<\/p>\n

For the first video I made, I used my iPhone and it turned out great. At first glance, I couldn’t tell the difference between my video and the quality the pros use. I figured if I couldn’t tell the difference, then most of my audience wouldn’t mind. It turns out I was right.<\/p>\n

Wait until you’ve shot many vlogs before you buy equipment such as lights and a stabilizer. Because if you can’t be consistent, then even the best equipment won’t solve that issue.<\/p>\n

2. Provide Context<\/strong><\/h2>\n

You’re telling a story.<\/p>\n

If you jump from setting to setting without a clear picture of why then the audience will get lost.<\/p>\n

For example, in the first scene you’re at your office and say, “Hey, I’m off to visit Jessica to drop off her birthday present.” Then the next scene shows you at her doorstep with the present. Without that sentence referencing what you’re about to do, the audience won’t understand why you’re at someone’s doorstep with a present.<\/p>\n

3. Add More B-Roll in Your Clips<\/strong><\/h2>\n

Storytelling is about capturing the smaller moments. If you’re vlogging a scene where you’re doing work, then zoom in on the laptop so the viewers can see what project you’re working on. You can even do this if you’re vlogging a scene of you reading a book. Zoom in on the couple of sentences that really struck you.<\/p>\n

If you’re attending an event, then capture the road when you’re driving over to the event. Here’s an example below.<\/p>\n

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Here’s another example from an airport.<\/p>\n

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In both scenes, you get an idea that there’s a transition happening. This is where B-roll can have a very positive effect in tying the bits and pieces of your story together.<\/p>\n

4. More Perspectives<\/strong><\/h2>\n

If you’re in selfie mode the entire vlog, then your audience will get bored fast. They want different perspectives. In one of the Casey Neistat’s vlogs<\/a>, he has many different perspectives.<\/p>\n

Places the camera down and looks directly into it:<\/p>\n

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Shoots a couple while on the go:<\/p>\n

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Introduces an object and a person while standing in front of a stabilized camera:<\/p>\n

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Shows the handlebars of a moving bike:<\/p>\n

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Each perspective has a seamless transition into the next. By using the different viewpoints, he captures more of the viewer’s attention because almost every scene is different, yet crucial to the story.<\/p>\n

5. Follow the Soundtrack<\/strong><\/h2>\n

Easier said than done. You may be using several different soundtracks for your videos and that’s okay. The idea here is to sync the sound with emotion you’re aiming to portray. This requires you to have a strong music database in the back of your mind or stored and categorized on your laptop.<\/p>\n

It doesn’t have to be anything special. Here’s a clip from this Casey Neistat video<\/a> where the background music is subtle and helps make the revealing more intimate while providing suspense.<\/p>\n