{"id":36773,"date":"2021-07-01T02:09:13","date_gmt":"2021-07-01T09:09:13","guid":{"rendered":"https:\/\/bamf.com\/?p=36773"},"modified":"2022-01-03T20:55:30","modified_gmt":"2022-01-04T03:55:30","slug":"how-to-create-and-optimize-linkedin-showcase-pages","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-create-and-optimize-linkedin-showcase-pages\/","title":{"rendered":"How to Create and Optimize LinkedIn Showcase Pages to Win!"},"content":{"rendered":"\n
Your brand extensions deserve the spotlight, too!<\/p>\n\n\n\n
If you’re launching a new product, department, initiative or special division, you’re going to need showcase pages to get you traction on LinkedIn.<\/p>\n\n\n\n
Everyone from Microsoft to local brands are using them.<\/p>\n\n\n\n
Today, I’ll show how you can leverage LinkedIn showcase pages to maximize your exposure, build connections, and supercharge your growth.<\/p>\n\n\n
LinkedIn Showcase pages are an extension of your brand.<\/p>\n\n\n\n
Think of your company page as the home of your brand or business.<\/p>\n\n\n\n
And, each of the LinkedIn showcase pages are the “kids” of the company page.<\/p>\n\n\n\n
They allow you to create different “sub-pages” that highlight the new products or things that you’ve got going and get people to notice them.<\/p>\n\n\n\n
We like them because they keep your marketing organized.<\/p>\n\n\n\n
Instead of trying to launch different products on just one company page, you get the opportunity to have different pages set up for them. Each page can have its own branding, engagement, followers, and theme.<\/p>\n\n\n\n
Another great reason to set them up is that they come with their own Analytics and posting features which really helps if you’re trying to track the different channels of your traffic.<\/p>\n\n\n\n