{"id":36835,"date":"2021-07-04T23:33:07","date_gmt":"2021-07-05T06:33:07","guid":{"rendered":"https:\/\/bamf.com\/?p=36835"},"modified":"2022-01-04T02:00:25","modified_gmt":"2022-01-04T09:00:25","slug":"7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study","status":"publish","type":"post","link":"https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/","title":{"rendered":"7 Million LinkedIn Views, 4 Months, and a LOT of Non-Profits Helped: The Zero to Hero Story (Case Study)"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-style-large\"><p><em>We&#8217;ve worked with everyone from big ad agencies to really smart PhD Digital Marketers, but so far BAMF is the only group that&#8217;s driven ROI in Digital Marketing for GoodUnited.<\/em><\/p><cite>Nick Black, CEO of GoodUnited<\/cite><\/blockquote>\n\n\n\n<p>A million LinkedIn views a year is what most of us target.<\/p>\n\n\n\n<p>But, how about 7 million?<\/p>\n\n\n\n<p>&#8230;in just a third of the time.<\/p>\n\n\n\n<p>Yes, you read that right.<\/p>\n\n\n\n<p>This is a zero to hero story.<\/p>\n\n\n\n<p>The story of how <a href=\"https:\/\/www.linkedin.com\/in\/nick-black-7658ab37\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/nick-black-7658ab37\/\" rel=\"noreferrer noopener nofollow\">Nick Black<\/a>, an SaaS entrepreneur who was on a mission to make sure that his managed services for non-profits to secure funding could help as many as possible.<\/p>\n\n\n\n<p>But, this is also the story of how having the right LinkedIn strategy combined with the right motive can take your growth to the next level.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-3c914242-e480-4f66-943a-8d091ecec0e5\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\"><strong>Table of Contents<\/strong><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#0-who-exactly-is-nick->Who Exactly is Nick?<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#1-the-challenge->The Challenge<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#2-what-needed-to-be-done->What Needed to be Done?<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#3-what-bamf-did-to-help->What BAMF Did to Help<\/a><ul><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#4-content-design->Content Design<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#5-build-an-outreach-program->Build an Outreach Program<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#6-results->Results<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#7-nick-black->Nick Black<\/a><\/li><li><a href=https:\/\/bamf.com\/7-million-linkedin-views-4-months-non-profits-zero-to-hero-case-study\/#8-takeaways->Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-who-exactly-is-nick-\"><strong>Who Exactly is Nick?<\/strong><\/h2>\n\n\n\n<p>Nick Black is one of the founders and CEO of GoodUnited.io, a pretty new SaaS startup that provides managed services for non-profits focused on Facebook Fundraisers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/goodunited.io_-1024x427.png\" alt=\"\" class=\"wp-image-36906\"\/><\/figure>\n\n\n\n<p>In the literal sense, he was a hero, being a former combat vet, he also had a passion project &#8220;Stop Soldier Suicide&#8221; which eventually led to GoodUnited.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/stop-soldier-suicide-1-1024x472.png\" alt=\"\" class=\"wp-image-36907\"\/><\/figure>\n\n\n\n<p>Nick had the passion and vision.<\/p>\n\n\n\n<p>But, what he needed was a plan for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-the-challenge-\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>What Nick had going was perfect on paper.<\/p>\n\n\n\n<p>It had a great vision and mission, it was in a niche that hasn&#8217;t been fully taken off, and he was positioned correctly.<\/p>\n\n\n\n<p>The challenge was that he was still relatively unknown and his brand needed a little name recall.<\/p>\n\n\n\n<p>What made it difficult was the fact that he was still new in the space and we needed to strategically play this like a startup.<\/p>\n\n\n\n<p>And, he needed clients yesterday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-what-needed-to-be-done-\"><strong>What Needed to be Done?<\/strong><\/h2>\n\n\n\n<p>GoodUnited needed to:<\/p>\n\n\n\n<ol><li>Have a growth strategy and plan in place for the future.<\/li><li>Bring in clients and new collaborators into his company to build a revenue stream.<\/li><li>Create a brand awareness campaign that would get people interested in what he had to offer.<\/li><li>Put Nick&#8217;s stories out there to inspire people and establish him as a thought leader.<\/li><\/ol>\n\n\n\n<p>It seemed like a tall order, but there was actually a lot of untapped potential that we could unleash.<\/p>\n\n\n\n<p>We just needed to plan out when.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-what-bamf-did-to-help-\"><strong>What BAMF Did to Help<\/strong><\/h2>\n\n\n\n<p>Nick already had the stories.<\/p>\n\n\n\n<p>That meant 50 percent of the work was already done.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-content-design-\"><strong>Content Design<\/strong><\/h3>\n\n\n\n<p>We were in a lot of meetings with Nick, just talking to him and learning about his struggles and the things that made him who he was.<\/p>\n\n\n\n<p>Extracting his heart was the goal of all of these meetings.<\/p>\n\n\n\n<p>And, they became the backbone of our entire content strategy.<\/p>\n\n\n\n<p>Given Nick&#8217;s stories and his particular niche, he didn&#8217;t need viral giveaways like other industries, the plan was a series of plain text founder stories that were scheduled to go out consistently.<\/p>\n\n\n\n<p>The approach was simple.<\/p>\n\n\n\n<ul><li>Each story would give a glimpse into each stage of Nick&#8217;s story until he got to the founder part.<\/li><li>The lack of chronology would add an air of mystery into his life until you pieced it all together.<\/li><li>We focused on relatable struggles that his audience would respond well to.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Nick-Black-LinkedIn-Views-Results-4.png\" alt=\"\" class=\"wp-image-36889\"\/><figcaption>For example, this post that got more 400K LinkedIn views was about generating funding, a struggle that most startups have to face.<\/figcaption><\/figure>\n\n\n\n<ul><li>We also included stories that the general public could relate to such as getting a GMAT, struggling with funding, etc.<\/li><li>Copywriting was done in-house incorporating his voice.<\/li><li>Nick had final approval before we released it.<\/li><\/ul>\n\n\n\n<p>The content had two purposes:<\/p>\n\n\n\n<ol><li>To build brand awareness<\/li><li>To nurture leads that we had acquired through outbound outreach.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-build-an-outreach-program-\"><strong>Build an Outreach Program<\/strong><\/h3>\n\n\n\n<p>Most non-profits already have a LinkedIn account because a lot of donors and collaborators get tapped using the platform.<\/p>\n\n\n\n<p>This only meant one thing.<\/p>\n\n\n\n<p>Nick had to be doing his outreach on LinkedIn, too.<\/p>\n\n\n\n<p>The first step was to identify a list of possible clients and collaborators using targeted ideal customer personas.<\/p>\n\n\n\n<p>Next, we created special messaging that was personalized and start making building his network.<\/p>\n\n\n\n<p>Building a wider network served four purposes for Nick:<\/p>\n\n\n\n<ol><li>It increased the number of prospects that he had.<\/li><li>It increased the number of people who could see his posts \u2013 if he had more primary connections, more people can share his posts, and more second and third-degree connections would be able to see it.<\/li><li>Number 2, would contribute to building traction for virality.<\/li><li>It established him as an influencer in his field \u2013 a prerequisite for industry leaders is a ton of targeted followers.<\/li><\/ol>\n\n\n\n<p>It didn&#8217;t end with just outreach.<\/p>\n\n\n\n<p>Since the content was already working to nurture leads, we added custom follow-up messages as well.<\/p>\n\n\n\n<p>Now we can&#8217;t disclose what the exact messaging is, but it was tailored to the audience and based on their reaction to the first message that was sent.<\/p>\n\n\n\n<p>Lead journey maps have to be tweaked depending on the responses of prospects, this allows for messaging to resonate with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-results-\"><strong>Results<\/strong><\/h2>\n\n\n\n<p>In a month, LinkedIn content views spiked to three million.<\/p>\n\n\n\n<p>The next month came a pullback, but we were still around the one million mark.<\/p>\n\n\n\n<p>October the trend continued and we were hitting views above two million.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Nick-Black-LinkedIn-Views-Results-5.png\" alt=\"\" class=\"wp-image-36890\"\/><\/figure>\n\n\n\n<p>I think it would be safe to say that the LinkedIn content campaign was doing great if you asked us.<\/p>\n\n\n\n<p>Really, <em>really<\/em> great.<\/p>\n\n\n\n<p>The connection acceptance rate was 44 percent after we ran his outbound outreach campaign.<\/p>\n\n\n\n<p>This was beyond our benchmark, even at a crazy growth hacking agency like BAMF.<\/p>\n\n\n\n<p>But, here&#8217;s what really took us by surprise.<\/p>\n\n\n\n<p>Given his focus and his personalized messages, we were able to bring up his reply rate by 62 percent.<\/p>\n\n\n\n<p>Now, if you&#8217;ve read most of the case studies that we have at BAMF, this is <em>very <\/em>high.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Nick-Black-LinkedIn-Views-Results-1-1024x299.png\" alt=\"\" class=\"wp-image-36836\"\/><\/figure>\n\n\n\n<p>Smashing benchmarks with connection acceptance rates and message reply rates is just one part of outbound lead generation.<\/p>\n\n\n\n<p>What matters is the number of qualified sales calls.<\/p>\n\n\n\n<p>Think of them as your sales-qualified leads.<\/p>\n\n\n\n<p>In just four months we were able to help Nick book 76 calls.<\/p>\n\n\n\n<p>That&#8217;s an average of almost 20 calls a month after the initial momentum build up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Nick-Black-LinkedIn-Views-Results-2-1024x445.png\" alt=\"\" class=\"wp-image-36837\"\/><\/figure>\n\n\n\n<p>Among these 76 calls, Nick was able to bag significant non-profits such as the American Lung Association, Forbes Nonprofit Council, and the American Red Cross.<\/p>\n\n\n\n<p>This was a great bump to his roster of clients that he could help, help other people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Nick-Black-LinkedIn-Views-Results-3.png\" alt=\"\" class=\"wp-image-36838\"\/><\/figure>\n\n\n\n<p>You know why we&#8217;re so happy about his results?<\/p>\n\n\n\n<p>It&#8217;s because we got to see the power of helping.<\/p>\n\n\n\n<p>We did our best to help Nick, he tried his best to help non-profits, and they in turn, did their best to help others out.<\/p>\n\n\n\n<p>It was a chain of people helping each other.<\/p>\n\n\n\n<p>And, that makes this job worth it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-nick-black-\"><strong>Nick Black<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" title=\"BAMF Testimonial: Nick Black , CEO of GoodUnited.io - LinkedIn Influencer (2019) Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/2yj4shgkif?dnt=1&#038;videoFoam=true\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div><\/div><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-takeaways-\"><strong>Takeaways<\/strong><\/h2>\n\n\n\n<p>This is one of the remarkable case studies that we have at BAMF because it focused on thought leadership through content.<\/p>\n\n\n\n<p>By using Nick&#8217;s voice we were able to get him the brand recognition that GoodUnited deserved, and put him in a position to bring in more leads for his venture.<\/p>\n\n\n\n<p>Nick was in no short supply of inspiring stories.<\/p>\n\n\n\n<p>But, he needed someone to tell them for him and organize it in away that brings in growth for a worthwhile venture.<\/p>\n\n\n\n<p>Nick Black&#8217;s story might seem like a story of how an SaaS niche can rack up millions of LinkedIn views through proper positioning and strategy.<\/p>\n\n\n\n<p>But, it goes beyond that.<\/p>\n\n\n\n<p>The GoodUnited story is also a story of how you can help people help people.<\/p>\n\n\n\n<p>And, that&#8217;s what we do at BAMF.<\/p>\n\n\n\n<p>We want to help you, to get to help the people that you want to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve worked with everyone from big ad agencies to really smart PhD Digital Marketers, but so far BAMF is the only group that&#8217;s driven ROI in Digital Marketing for GoodUnited. Nick Black, CEO of GoodUnited A million LinkedIn views a year is what most of us target. But, how about 7 million? &#8230;in just a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[4536,539,3254,112,136,3392,114,3376,4538],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/New-BAMF-Blog-Featured-Image-Templates-2021-3.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/36835"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=36835"}],"version-history":[{"count":1,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/36835\/revisions"}],"predecessor-version":[{"id":41937,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/36835\/revisions\/41937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/36954"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=36835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=36835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=36835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}