{"id":37057,"date":"2021-07-17T07:48:00","date_gmt":"2021-07-17T14:48:00","guid":{"rendered":"https:\/\/bamf.com\/?p=37057"},"modified":"2021-07-16T04:29:46","modified_gmt":"2021-07-16T11:29:46","slug":"when-is-the-best-time-to-post-on-facebook","status":"publish","type":"post","link":"https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/","title":{"rendered":"When is the Best Time to Post on Facebook? (Not Lunch Time on Weekends)"},"content":{"rendered":"\n<p>Timing is everything.<\/p>\n\n\n\n<p>It doesn\u2019t matter how good your content is.<\/p>\n\n\n\n<p>If you don\u2019t get it to the <em>right <\/em>audience at the <em>right <\/em>time, it\u2019s not going to be efficient.<\/p>\n\n\n\n<p>And worse, it\u2019s not going to bring in the engagement that you need.<\/p>\n\n\n\n<p>We\u2019ve discussed the best times to post on LinkedIn before, and in this guide, we\u2019re going to explore when is the best time to post on Facebook.<\/p>\n\n\n\n<p>Ready?<\/p>\n\n\n\n<p>It\u2019s time.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-4bc31b73-d371-49f6-a995-a203372860f9\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\"><strong>Table of Contents<\/strong><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#0-facebook-post-times-are-complicated-but-here%E2%80%99s-the-general-rule%E2%80%A6->Facebook Post Times are Complicated but Here\u2019s the General Rule\u2026<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#1-when-is-the-best-time-to-post-on-facebook->When is the Best Time to Post on Facebook?<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#2-the-worst-time-to-post-on-facebook->The Worst Time to Post on Facebook<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#3-when-is-the-best-day-to-post-on-facebook->When is the Best Day to Post on Facebook?<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#4-the-worst-days-to-post-on-facebook->The Worst Day(s) to Post on Facebook<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#5-it-depends-on-your-audience->It Depends on Your Audience<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#6-the-time-zone-issue->The Time Zone Issue<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#7-look-at-your-insights->Look At Your Insights<\/a><\/li><li><a href=https:\/\/bamf.com\/when-is-the-best-time-to-post-on-facebook\/#8-takeaways->Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-facebook-post-times-are-complicated-but-here%E2%80%99s-the-general-rule%E2%80%A6-\"><strong>Facebook Post Times are Complicated but Here\u2019s the General Rule\u2026<\/strong><\/h2>\n\n\n\n<p>Post anywhere from <strong>Tuesday to Thursday<\/strong>.<\/p>\n\n\n\n<p>And, make sure you post from <strong>8 am to noon<\/strong>.<\/p>\n\n\n\n<p>However, here\u2019s the problem with this general rule.<\/p>\n\n\n\n<p>There are a lot of conflicting reports out there if Wednesday is better than Tuesday and so on, and the truth is, it will really depend on your audience.<\/p>\n\n\n\n<p>We\u2019ll try to break this down for you today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-when-is-the-best-time-to-post-on-facebook-\"><strong>When is the Best Time to Post on Facebook?<\/strong><\/h2>\n\n\n\n<p>The best time to post on Facebook is anywhere between 8 am to noon.<\/p>\n\n\n\n<p>And, this is then followed by 1 to 4 pm in the afternoon.<\/p>\n\n\n\n<p>Here\u2019s why.<\/p>\n\n\n\n<p>People could be checking their phones during the workday for a couple of reasons:<\/p>\n\n\n\n<ul><li>They want to pass time<\/li><li>They\u2019re in between meetings<\/li><li>On their way to their commute<\/li><li>Right after lunch<\/li><li>As a reward for completing a task<\/li><li>For messaging<\/li><\/ul>\n\n\n\n<p>When people take a break for lunch, they usually grab a bite to eat, and this means that for a brief hour, social media usage time takes a hit until they&#8217;re done eating.<\/p>\n\n\n\n<p>When work starts, you\u2019ll see traffic start going up again.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>Curious about the <a href=\"http:\/\/bamf.lovelacecreative.co\/whats-the-best-time-to-post-on-linkedin-hint-not-monday\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/bamf.lovelacecreative.co\/whats-the-best-time-to-post-on-linkedin-hint-not-monday\/\" rel=\"noreferrer noopener nofollow\">best time to post on LinkedIn<\/a>? It&#8217;s not Monday.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-the-worst-time-to-post-on-facebook-\"><strong>The Worst Time to Post on Facebook<\/strong><\/h2>\n\n\n\n<p>Don\u2019t post content when people are asleep or away from their devices.<\/p>\n\n\n\n<p>This means anywhere from 8-9 pm until 7 am.<\/p>\n\n\n\n<p>Even if your prospects are awake, they might not be in the right mindset to receive your message.<\/p>\n\n\n\n<p>Catch them at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-when-is-the-best-day-to-post-on-facebook-\"><strong>When is the Best Day to Post on Facebook?<\/strong><\/h2>\n\n\n\n<p>Some studies have shown it to be <strong>Wednesday<\/strong> where people are trying to get over the midweek hump and could casually be browsing through Facebook during the workday.<\/p>\n\n\n\n<p>However, Tuesday and Thursday are also close contenders with Monday and Friday coming in last.<\/p>\n\n\n\n<p>Here\u2019s the theory behind it.<\/p>\n\n\n\n<p>Monday is the beginning of the week, so people generally have more to do and they\u2019re trying to set the mood for the rest of the week. This means that they\u2019ll spend less time on Facebook as they\u2019re more focused on work-related activities.<\/p>\n\n\n\n<p>On the other hand, Friday is the end of the week, there\u2019s stuff to finish off before the weekends so they\u2019re also pressed for time.<\/p>\n\n\n\n<p>Hit them in the middle of the week for the best effect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-the-worst-days-to-post-on-facebook-\"><strong>The Worst Day(s) to Post on Facebook<\/strong><\/h2>\n\n\n\n<p>According to our data \u2013 and a lot of other digital marketers \u2013 the worst day to post on Facebook is Sunday.<\/p>\n\n\n\n<p>A close runner-up to Sunday is Saturday, which isn\u2019t too surprising.<\/p>\n\n\n\n<p>Our data on LinkedIn posting times also suggests the same phenomenon with weekends being the worst day to post content.<\/p>\n\n\n\n<p>This is probably because most people spend less time on social networks than on weekdays where they use social platforms as a way to pass time.<\/p>\n\n\n\n<p>But, here\u2019s another consideration.<\/p>\n\n\n\n<p>Your prospects won\u2019t be in the right mindset to be receptive to the content that you put out on the weekends.<\/p>\n\n\n\n<p>It\u2019s highly likely that they\u2019re resting from the work that they\u2019ve done from Monday to Friday (or Saturday for a few).<\/p>\n\n\n\n<p>This makes it an inefficient use of marketing resources.<\/p>\n\n\n\n<p>And, that\u2019s not how growth hackers function.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-it-depends-on-your-audience-\"><strong>It Depends on Your Audience<\/strong><\/h2>\n\n\n\n<p>There are general best practices when it comes to posting times and dates on Facebook.<\/p>\n\n\n\n<p>But, here\u2019s the problem.<\/p>\n\n\n\n<p>They don\u2019t always work because it will still depend on your audience.<\/p>\n\n\n\n<p>The Facebook usage behavior of decision-making units of industries is different from each other.<\/p>\n\n\n\n<p>Some people work longer shifts or are more active on the weekends.<\/p>\n\n\n\n<p>Some barely check their phones when they\u2019re working in something intensive like manufacturing.<\/p>\n\n\n\n<p>Some have weird times for breaks.<\/p>\n\n\n\n<p>All this has to be taken into account.<\/p>\n\n\n\n<p>What\u2019s important is that in your ideal customer profiles, you also note down industry-specific break times and Facebook usage time.<\/p>\n\n\n\n<p>You can derive this data through research and by simply asking people then doing your own experiments and testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-the-time-zone-issue-\"><strong>The Time Zone Issue<\/strong><\/h2>\n\n\n\n<p>Another critical consideration is the time zone difference between you and your prospects. Always follow the time zone of your prospect.<\/p>\n\n\n\n<p>It might seem tricky if you\u2019re targeting the United States but have to account for people on the West Coast and East Coast.<\/p>\n\n\n\n<p>However, this can be a good thing.<\/p>\n\n\n\n<p>The more you have to tweak your post release and scheduling, the more you get into the habit of making sure everything that you put out for people to see is hyper-personalized.<\/p>\n\n\n\n<p>Instead of just personalizing the content release schedule for your prospects in New York or Los Angeles, you can even add geographically-tweaked content elements that you can use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-look-at-your-insights-\"><strong>Look At Your Insights<\/strong><\/h2>\n\n\n\n<p>No matter if you follow the best practices for posting on Facebook or not, you have to check out your own data.<\/p>\n\n\n\n<p>You\u2019ll find that it will provide you a wealth of information as to how your content is doing given your audience.<\/p>\n\n\n\n<p>All you have to do is head over to Facebook Business Suite for your page and head over to the left pane.<\/p>\n\n\n\n<p>Click on &#8220;Posts &amp; Stories&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/when-is-the-best-time-to-post-on-Facebook-1.png\" alt=\"\" class=\"wp-image-37061\"\/><\/figure>\n\n\n\n<p>This will take you to your post and stories and show you your engagement rates and reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/when-is-the-best-time-to-post-on-Facebook-2-1-1024x436.png\" alt=\"\" class=\"wp-image-37064\"\/><\/figure>\n\n\n\n<p>You can also proceed to insights for more detailed information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/when-is-the-best-time-to-post-on-Facebook-3-1024x500.png\" alt=\"\" class=\"wp-image-37063\"\/><\/figure>\n\n\n\n<p>Once you figure out the days of the week or the time where your posts have gotten the most engagements, you can leverage your own data and integrate that with Facebook best practices the next time your post content on Facebook.<\/p>\n\n\n\n<p>However, beware of bias.<\/p>\n\n\n\n<p>You need to spend at least a couple of weeks posting before you can get a good sample of your data, and from there you have to identify the patterns you\u2019re getting week-on-week.<\/p>\n\n\n\n<p>This is to make sure that you don\u2019t accidentally decide to start posting on Saturdays only just because your engagement spiked due to a good piece of content.<\/p>\n\n\n\n<p>Look at your averages, they\u2019ll help you make a more informed decision regarding when is the best time to post on Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-takeaways-\"><strong>Takeaways<\/strong><\/h2>\n\n\n\n<p>When is the best time to post on Facebook?<\/p>\n\n\n\n<p>Tuesday to Thursday from 8 am to 12 pm.<\/p>\n\n\n\n<p>But, that\u2019s just the best practice.<\/p>\n\n\n\n<p>You still need to rely on the data that you\u2019ve gathered internally.<\/p>\n\n\n\n<p>That\u2019s what Facebook growth hacking is all about.<\/p>\n\n\n\n<p>Using what works while leveraging the data that you have.<\/p>\n\n\n\n<p>Nobody knows your specific markets more than you.<\/p>\n\n\n\n<p>Trust your gut once, but trust your data twice.<\/p>\n\n\n\n<p>At BAMF, we don&#8217;t just specialize in <a href=\"http:\/\/bamf.lovelacecreative.co\/\" target=\"_blank\" data-type=\"URL\" data-id=\"http:\/\/bamf.lovelacecreative.co\/\" rel=\"noreferrer noopener nofollow\">LinkedIn marketing solutions<\/a>, we&#8217;ve got your other bases covered as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timing is everything. It doesn\u2019t matter how good your content is. If you don\u2019t get it to the right audience at the right time, it\u2019s not going to be efficient. And worse, it\u2019s not going to bring in the engagement that you need. We\u2019ve discussed the best times to post on LinkedIn before, and in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[142,112,114,3251],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/When-is-the-Best-Time-to-Post-on-Facebook-Not-Lunch-Time-on-Weekends.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/37057"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=37057"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/37057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/37065"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=37057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=37057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=37057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}