If the answers to both of these questions don’t match, then you might be facing a problem with your LinkedIn personal branding and things have to change quickly.<\/p>\n\n\n\n
That’s why we prepared this guide to help you with your LinkedIn branding journey.<\/p>\n\n\n
- Color Schemes Have to Match<\/a><\/li>
- Pick a Voice \u2026and Stick With It<\/a><\/li>
- You Need a Custom URL for LinkedIn Personal Branding<\/a><\/li>
- Who You’re Connected to Matters<\/a><\/li>
- LinkedIn Formatting is the Only Way to Make Text Pop<\/a><\/li>
- Consider Getting a Follow Button on Your Profile<\/a><\/li>
- Use LinkedIn Publishing<\/a><\/li>
- Your Content Has to Be of Value<\/a><\/li>
- After Creating Value You Need to Brand Your Content<\/a><\/li>
- You Need to Interact With People<\/a><\/li>
- Get Your Privacy Settings in Order<\/a><\/li>
- Add a Lot of LinkedIn Social Proof!<\/a><\/li>
- Pay Attention to Your About Summary<\/a><\/li>
- Create Your Own Hashtag<\/a><\/li>
- Make Sure Teams Are Identically Branded<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Color Schemes Have to Match<\/strong><\/h2>\n\n\n\n
Always coordinate your colors.<\/p>\n\n\n\n
Colors help streamline branding on multiple platforms that you\u2019re using i.e., your website, Facebook, LinkedIn, etc., and it gives your brand a theme.<\/p>\n\n\n\n
Before you start branding yourself on LinkedIn, make sure you pick colors that represent who you are.<\/p>\n\n\n\n
You can either use existing colors that you\u2019re already using with other platforms or if you\u2019re new to branding, you can use color psychology to decide on what colors you want to use.<\/p>\n\n\n\n
Now there are two main places where you want to match colors, that\u2019s your profile photo and your LinkedIn cover image.<\/p>\n\n\n\n
For your profile photo, we suggest matching the background photo with the main color that you want to use. Your cover image should also have that color prominently showcased.<\/p>\n\n\n\n
If you\u2019re affiliated with a company, you can use their corporate color palette to show prospects that you\u2019re united under one banner.<\/p>\n\n\n\n
Pick a Voice \u2026and Stick With It<\/strong><\/h2>\n\n\n\n
Everyone has a unique voice on LinkedIn.<\/p>\n\n\n\n
Some sound confident.<\/p>\n\n\n\n
Some are fun.<\/p>\n\n\n\n
And, there are others who take a more serious tone.<\/p>\n\n\n\n
This is the reason why we spend a lot of time with our clients to figure out their unique voices to use with their posts.<\/p>\n\n\n\n
The way you write your voice, optimize your profile and even design your graphics have to go with the overall theme of this \u201cvoice\u201d.<\/p>\n\n\n\n
If you come off as really fun and professional on LinkedIn, you can\u2019t bore people with 200-page case studies attached to your posts.<\/p>\n\n\n\n
It has to be streamlined and consistent.<\/p>\n\n\n\n
Now figuring out this voice isn\u2019t really hard.<\/p>\n\n\n\n
Your voice is reflective of your personality, so if you\u2019re outgoing then use an outgoing friendly approach with people on the network, if you\u2019re inquisitive, ask more questions, etc.<\/p>\n\n\n\n
Here\u2019s another critical thing that you have to keep in mind.<\/p>\n\n\n\n
Your LinkedIn voice also dictates who your audience will be, so you have to match your voice with your audience. People will naturally gravitate to people that sound like them or put out content that resonates with them.<\/p>\n\n\n\n
Take stock of what you sound like.<\/p>\n\n\n\n
And, use that voice consistently.<\/p>\n\n\n\n
There is no such thing as a personality that doesn\u2019t work on LinkedIn, it\u2019s probably just bad optimization.<\/p>\n\n\n\n
You Need a Custom URL for LinkedIn Personal Branding<\/strong><\/h2>\n\n\n\n
A custom URL does a couple of things for your LinkedIn profile.<\/p>\n\n\n\n
First off, it gives your profile a unique ID that’s easily readable even if you include it in your stationery or email footer.<\/p>\n\n\n\n
Next, it tells prospects that you pay attention to detail because there are still a lot of people who use default LinkedIn URLs, you don’t want to be them.<\/p>\n\n\n\n
They’re great for branding because they add customization to your profile and make you easily searchable online or on LinkedIn.<\/p>\n\n\n\n
In SEO best practices, the URL is the first thing you tweak because you want crawlers to make sure that whatever keyword or name is on there is directly attributed to the web property it’s addressing.<\/p>\n\n\n\n
Who You’re Connected to Matters<\/strong><\/h2>\n\n\n\n
Tell me who your friends are, and I’ll tell you who you are.<\/p>\n\n\n\n
This is one of the fundamental truths of every social network today.<\/p>\n\n\n\n
The moment your prospect lands on your profile, they will automatically see which of their connections are also connected to you.<\/p>\n\n\n\n
If you’re connected to a lot of people from the same industry as your prospect, this automatically becomes a trust signal because you’re associated with their connections.<\/p>\n\n\n\n
You want to continuously build the number of connections that you have because this helps you increase your reach if you’re trying to build brand awareness. More people get to see what you’re posting and as a result it makes for more efficient marketing campaigns.<\/p>\n\n\n\n
But, that’s not all.<\/p>\n\n\n\n
If you’re aiming to be a LinkedIn influencer<\/a> you want to have a lot of connections.<\/p>\n\n\n\n
The more connections and followers that you have, the better the social proof you build with first-time visitors to your profile.<\/p>\n\n\n\n
A lot of connections automatically indicates that you’re someone that people follow and are willing to be friends with.<\/p>\n\n\n\n
LinkedIn Formatting is the Only Way to Make Text Pop<\/strong><\/h2>\n\n\n\n
Text on LinkedIn is simple.<\/p>\n\n\n\n
It follows a singular format and there’s no quick way you can add anything special like bold or italicized texts.<\/p>\n\n\n\n
Here’s the problem with that.<\/p>\n\n\n\n
Everyone is using normal text because they’re forced into it.<\/p>\n\n\n\n
If you want to stand out, you cannot join “everyone”.<\/p>\n\n\n\n
That’s why growth hackers have turned into LinkedIn formatting.<\/p>\n\n\n\n
Although only LinkedIn publishing will allow rich-text formatting, anybody can use unique characters to get their desired formatting onto their text.<\/p>\n\n\n\n
Check out my about summary for example.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-about-summary-beginning-2.png\")
<\/figure>\n\n\n\nNotice how I was able to put in the bold text?<\/p>\n\n\n\n
Since I couldn’t find a button to turn it bold, I found bold characters that I could use and inserted them into the text field.<\/p>\n\n\n\n
Now I have a complete guide that you can check out here ?<\/p>\n\n\n\n
Curious about how to do LinkedIn formatting<\/a>? Follow our guide today.<\/p><\/blockquote>\n\n\n\n
Now don’t just leave it at that.<\/p>\n\n\n\n
Make sure you add LinkedIn bullet points<\/a> and LinkedIn emojis<\/a> to spice up your normal, “boring”-looking text.<\/p>\n\n\n\n
Consider Getting a Follow Button on Your Profile<\/strong><\/h2>\n\n\n\n
One of the first quick optimizations that we get the members of our LinkedIn influencer academy to do is to get themselves a “Follow” button replacing the “Connect” button.<\/p>\n\n\n\n
This small optimization tells people who land on your page that you’re not just an ordinary LinkedIn member, but a thought leader or industry expert because you have to be “followed”.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/allow-follow-1.png\")
<\/figure>\n\n\n\nYou might not get a thousand followers right away, but it’s a great first step in becoming an influencer on the platform.<\/p>\n\n\n\n\n\n
Use LinkedIn Publishing<\/strong><\/h2>\n\n\n\n
- Pick a Voice \u2026and Stick With It<\/a><\/li>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Publishing-7-1.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/linkedin-profile-visibility-1024x433.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/linkedin-profile-visibility-2.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/trust-by-association.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/trust-by-association-2.png\")
<\/figure>\n\n\n\n