- What is LinkedIn Premium?<\/a>
- Premium Career<\/a><\/li>
- Premium Business<\/a><\/li>
- Sales Navigator<\/a><\/li>
- Recruiter Lite<\/a><\/li><\/ul><\/li>
- Which One Should I Be Using?<\/a><\/li>
- 9 Benefits of LinkedIn Premium (And, How to Use Them for Growth)<\/a>
- 1. Prospecting<\/a><\/li>
- 2. Who’s Viewed Your Profile<\/a><\/li>
- 3. LinkedIn Open Profile<\/a><\/li>
- 4. Removal of Limitations<\/a><\/li>
- 5. Network Access<\/a><\/li>
- 6. LinkedIn Learning<\/a><\/li>
- 7. LinkedIn Profile Badge<\/a><\/li>
- 8. InMail Credits<\/a><\/li>
- 9. Insights<\/a><\/li><\/ul><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What is LinkedIn Premium?<\/h2>\n\n\n\n
LinkedIn Premium is the paid version of LinkedIn that comes with a variety of features tailored to your usage on the network.<\/p>\n\n\n\n
Now, we all know that normal, “vanilla” LinkedIn comes with a lot of limitations.<\/p>\n\n\n\n
For example, you can’t view one too many profiles before they restrict your account nor are all details of someone’s profile available to a normal user.<\/p>\n\n\n\n
Now this is probably done for a few reasons, one being it generates income to encourage people to switch to Premium and it’s also to improve the user experience on the site.<\/p>\n\n\n\n
Imagine what it would be like if everybody had access to everyone’s profiles \u2013 there would probably be thousands of bots just scraping day and night.<\/p>\n\n\n\n
For people that want to shell out for premium features, LinkedIn premium is the way to go.<\/p>\n\n\n\n
There are currently four main types of LinkedIn Premium plans available.<\/p>\n\n\n\n
Some of the common features that they share are access to video resources, who’s viewed your profile, some form of analytics, unlimited profile viewing options, and an option to send InMail to people.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Premium-Types-1024x447.png\")
<\/figure>\n\n\n\nPremium Career<\/h3>\n\n\n\n
Premium Career is the option for professionals who are looking to gain an edge in seeking employment.<\/p>\n\n\n\n
It allows subscribers to check out who’s viewed their profile and contains its own analytics to benchmark their performance against other candidates.<\/p>\n\n\n\n
Since it’s primarily built for people who are looking for jobs, it’s got two specialized features, one that allows applicants to prepare for interview questions, and the other is an interesting search feature that allows them to search for jobs where their skills would make them a top candidate.<\/p>\n\n\n\n
Being Premium subscribers, they get access to educational video content and a way to message recruiters directly with three free InMail credits.<\/p>\n\n\n\n
(Yes, we know three isn’t that much, but it can be worth it for hard-to-reach employers.)<\/p>\n\n\n\n
Premium Business<\/h3>\n\n\n\n
Linkedin Premium is built for companies who want insights into how their company is doing, and where else they can improve on.<\/p>\n\n\n\n
It has no restrictions on search and it allows people to view who’s viewed their profile for 90 days.<\/p>\n\n\n\n
Standard access to educational videos courses is included as well as 15 free InMail messages that they can send out.<\/p>\n\n\n\n
However, it is worth noting that it has no significant prospecting capabilities apart from unlimited searches.<\/p>\n\n\n\n
Sales Navigator<\/h3>\n\n\n\n
If you’re a LinkedIn growth hacker then you’re probably already using LinkedIn Sales Navigator.<\/p>\n\n\n\n
This particular Premium option gives you access to one of the most robust prospecting tools that are officially tied into LinkedIn.<\/p>\n\n\n\n
It’s so powerful that even we use it at BAMF.<\/p>\n\n\n\n
LinkedIn Sales Navigator’s stand-out feature is its advanced lead searching capabilities that give you access to highly specific filters that can help you drill down prospect lists and come up with highly segmented lead groups.<\/p>\n\n\n\n
You can then maintain these lists within Sales Navigator itself, send them over to your CRM for processing, and even create alerts with updates regarding your current leads.<\/p>\n\n\n\n
All other usual LinkedIn premium features are activated including access to who’s viewed your profile, video courses, and twenty InMail credits you can use to contact your prospects.<\/p>\n\n\n\n
Recruiter Lite<\/h3>\n\n\n\n
The name says it all, Recruiter Lite is a version of LinkedIn that’s built for recruitment managers and HR professionals to bring in top talent from the network.<\/p>\n\n\n\n
Think of it as a less beefed-up version of LinkedIn Talent Solutions.<\/p>\n\n\n\n
Subscribers can contact candidates directly, check out who’s viewed their profile, and it’s got LinkedIn limitations lifted for its search services.<\/p>\n\n\n\n
It’s built for recruiters because they have built-in candidate tracking \u2013 imagine a CRM for recruitment, advanced search functionality, and the utilization of smart suggestions to help recruiters with insights.<\/p>\n\n\n\n
They get 30 InMail credits to use with potential candidates.<\/p>\n\n\n\n
Which One Should I Be Using?<\/h2>\n\n\n\n
LinkedIn Sales Navigator.<\/em><\/strong><\/p>\n\n\n\n
Hands down, it’s the only type of LinkedIn Premium I recommend to my clients.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because it’s designed as a prospecting tool with all the other Premium features thrown in for free.<\/p>\n\n\n\n
If you’re a marketing professional, growth hacker, entrepreneur, founder, etc., that’s focused on driving growth, your priority is bringing in more connections and leads.<\/p>\n\n\n\n
That’s what LinkedIn Sales Navigator is built for.<\/p>\n\n\n\n
LinkedIn Premium Business might be an appealing choice, because of its features and lower price, but it isn’t really built for growth. All its features, except business insights, are already available with Sales Navigator.<\/p>\n\n\n\n
If you’re going to spend for LinkedIn Premium, you should be efficient with your resources and pick the one that can take your company to the next level. LinkedIn Premium Business is just too limiting.<\/p>\n\n\n\n
- 2. Who’s Viewed Your Profile<\/a><\/li>
- Premium Business<\/a><\/li>
- Premium Career<\/a><\/li>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Member-1.png\")
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Learning.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/LinkedIn-Premium-badge.png\"){kind=icon}
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