- The Importance of Virality<\/a><\/li>
- Why Do I Need to Look for Viral Posts?<\/a>
- Curate and Repurpose<\/a><\/li>
- For Inspiration<\/a><\/li>
- To Keep Track of Your Audience’s Tastes<\/a><\/li><\/ul><\/li>
- Pay Attention to Your Feed<\/a><\/li>
- Follow Other Industry Influencers<\/a><\/li>
- Use BuzzSumo<\/a><\/li>
- Look for Trending Topics on Google Trends<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
The Importance of Virality<\/strong><\/h2>\n\n\n\n
Virality makes content efficient.<\/p>\n\n\n\n
It allows you to get your creations in front of as many eyeballs as possible.<\/p>\n\n\n\n
And, it also lets you subtly promote yourself as a thought leader and as someone who produces content that is worthwhile.<\/p>\n\n\n\n
But, that’s not all.<\/p>\n\n\n\n
Virality is also a barometer of what your prospects’ needs are.<\/p>\n\n\n\n
The more popular the post is, the more inclined they are towards a particular topic.<\/p>\n\n\n\n
However, it’s also a mistake to get the wrong version of virality.<\/p>\n\n\n\n
Viral posts don’t always have to bring in a million views and a hundred thousand engagements, sometimes they just have to bring enough people that create a temporary buzz for a particular topic.<\/p>\n\n\n\n
Always take into account that some industries and market shares are smaller than others, so they won’t necessarily push the “common” definition of virality. A couple of thousand views for technical industries are more than enough.<\/p>\n\n\n\n
You’re working with content of value here not cat videos. (Although, you could use cat videos.)<\/p>\n\n\n\n
Why Do I Need to Look for Viral Posts?<\/strong><\/h2>\n\n\n\n
There are three main reasons why you always need to be on the lookout for viral posts:<\/p>\n\n\n\n
Curate and Repurpose<\/h3>\n\n\n\n
You don’t always have to create completely original content.<\/p>\n\n\n\n
It’s a myth.<\/p>\n\n\n\n
Sometimes you can curate a piece of content that you like and share it on your feed \u2013 with the proper attribution of course.<\/p>\n\n\n\n
Other times, you can take an existing video that used to be viral, attribute the original video with its source and create a quick writeup about your own refections regarding the video.<\/p>\n\n\n\n
For Inspiration<\/h3>\n\n\n\n
Consistently coming up with new ideas can get exhausting.<\/p>\n\n\n\n
That’s why it helps to keep track of what’s already going viral so that you can draw inspiration to use in your next posts.<\/p>\n\n\n\n
Sometimes you can even create variations of what’s already going viral which can drive original content.<\/p>\n\n\n\n
To Keep Track of Your Audience’s Tastes<\/h3>\n\n\n\n
Keeping track of viral posts in your industry is a good way to make sure you stay updated on what your audience finds appealing.<\/p>\n\n\n\n
This helps center your marketing goals and allows you to finetune your efforts.<\/p>\n\n\n\n
Pay Attention to Your Feed<\/strong><\/h2>\n\n\n\n
The first place you should go to if you’re looking for viral posts in your feed.<\/p>\n\n\n\n
Now it doesn’t matter if it’s your LinkedIn feed, Facebook, or even Twitter.<\/p>\n\n\n\n
You’ll often find that after a few minutes of scrolling, you’ll have run into a couple of viral posts already.<\/p>\n\n\n\n
Why do social media platforms do this?<\/p>\n\n\n\n
Simple.<\/p>\n\n\n\n
They want you to spend more time scrolling on their feeds so that they can feed your more ads.<\/p>\n\n\n\n
And, how do they keep you on the platform?<\/p>\n\n\n\n
Viral posts that arouse your interest.<\/p>\n\n\n\n
LinkedIn is an example of this, once the algorithm senses that a post has been getting a lot of engagements, they’ll make sure that they’ll show it to more people.<\/p>\n\n\n\n
We wrote an article on how to leverage this. Check out how to go viral on LinkedIn<\/a>!<\/p><\/blockquote>\n\n\n\n
Here’s how to hack your feed to make sure you’re getting viral posts:<\/p>\n\n\n\n
- Make sure you follow popular hashtags that are related to your industry<\/li>
- Follow industry influencers (more on this in the next section)<\/li>
- Engage with posts that you like and share them<\/li><\/ul>\n\n\n\n
For Facebook, make sure you follow industry pages as well as industry leaders.<\/p>\n\n\n\n
Industry pages usually do all the collation and curation for you.<\/p>\n\n\n\n
Follow Other Industry Influencers<\/strong><\/h2>\n\n\n\n
It pays to follow other influencers.<\/p>\n\n\n\n
They usually post content that’s already tweaked for their audiences, and a lot of their posts usually go viral in their circles.<\/p>\n\n\n\n
You want to take a look at what subjects they’re tackling to get a good sense of where the market is heading, you also want to analyze their top-performing posts.<\/p>\n\n\n\n
You can either share these posts or draw inspiration from them for another time.<\/p>\n\n\n\n
Make sure that you follow a number of influencers in your industry and compare their posts with each other.<\/p>\n\n\n\n
This gives you a better sample to work with.<\/p>\n\n\n\n\n\n
Use BuzzSumo<\/strong><\/h2>\n\n\n\n
If you want to use apps, we recommend BuzzSumo.<\/p>\n\n\n\n
- For Inspiration<\/a><\/li>
- Why Do I Need to Look for Viral Posts?<\/a>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/BuzzSumo-1-1024x375.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/BuzzSumo-2.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/BuzzSumo-3-1024x572.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Google-Trends-1-1.png\")
<\/figure>\n\n\n\n