We’ve seen them used for lead generation and nurturing, as an integral part of omnichannel marketing.<\/p>\n\n\n\n
In this guide, we’ll show you how you can use Facebook groups for lead nurturing and as part of a multidimensional approach to bringing in more clients and crazy growth.<\/p>\n\n\n\n
We’ll show you how to set everything up, get people to join, and of course, nurture!<\/p>\n\n\n
- Creating a Facebook Group<\/a>
- The Theme of Your Group<\/a><\/li>
- Name<\/a><\/li>
- Group Description<\/a><\/li>
- Cover Photo<\/a><\/li>
- Settings<\/a><\/li>
- Decide on a Content Plan<\/a><\/li><\/ul><\/li>
- Getting Prospects to Join Your Group<\/a>
- 1. Retarget Current Prospects<\/a><\/li>
- 2. Add Them as a Friend on Facebook and Invite Them From There<\/a><\/li>
- 3. Turn It Into An Opt-In<\/a><\/li>
- 4. Add Them To Your Group Directly<\/a><\/li>
- 5. Add it To Your Website<\/a><\/li><\/ul><\/li>
- How Do I Nurture?<\/a>
- Using Content<\/a><\/li>
- Directly Engaging With Them on The Group<\/a><\/li>
- Directly Contacting the People on The Group<\/a><\/li><\/ul><\/li>
- You Can Have More Than One Facebook Group<\/a><\/li>
- How About Using Other Facebook Groups?<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Creating a Facebook Group<\/strong><\/h2>\n\n\n\n
The Theme of Your Group<\/strong><\/h3>\n\n\n\n
It all starts with theming your Facebook group.<\/p>\n\n\n\n
We always advise that you make it a group that is dedicated to learning, and this is especially true if you have high-ticket solutions.<\/p>\n\n\n\n
Nobody wants to join a group where products and selling will be constantly thrown at their face.<\/p>\n\n\n\n
Learning groups also make it easier for people to connect with you and build real connections that are centered on mutual growth.<\/p>\n\n\n\n
Your prospects get a chance to judge the value that you bring to the table and you get a chance to help them before you even invite them to work with you.<\/p>\n\n\n\n
Nothing makes you more valuable than teaching, posting resources, and helping people get ahead on your Facebook group.<\/p>\n\n\n\n
Based on our experience, we’ve found that a lot of the clients that we were bringing in using lead nurturing (and lead generation) using Facebook groups reached out to us voluntarily.<\/p>\n\n\n\n
Here’s the thing.<\/p>\n\n\n\n
People that find value in what you have to offer don’t really have to be sold anything.<\/p>\n\n\n\n
The moment that they find themselves in need of a solution that you offer, they’ll immediately want to do business with you.<\/p>\n\n\n\n
Name<\/strong><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-13.png\")
<\/figure>\n\n\n\nThis is probably the most critical aspect of your Facebook group.<\/p>\n\n\n\n
Your name allows you to do a couple of things with a Facebook group:<\/p>\n\n\n\n
- It helps with getting people to find you<\/li>
- Improves organic SEO<\/li>
- It allows you to differentiate yourself from the competition<\/li>
- It gives people a quick overview of what your group does (since Facebook group headlines aren’t really a thing)<\/li>
- Lastly, it also serves as a great branding tool.<\/li><\/ul>\n\n\n\n
You might think that coming up with a group name could be as simple as putting in your brand name + what it’s catering to.<\/p>\n\n\n\n
But, I beg to disagree.<\/p>\n\n\n\n
Here’s what you need to consider when choosing out words for your Facebook group name:<\/p>\n\n\n\n
- Type of audience<\/strong> – Who are you catering to? Founders? Marketers? Entrepreneurs? You can use the audience types in your name.<\/li>
- Subject-matter being discussed <\/strong>– This is an important factor. What is the main point of your group? Is it to discuss lead generation? Put it in your group name! This makes it easier for people to search for you using keywords.<\/li>
- Industry <\/strong>– If you’re catering to a larger audience, consider just putting in the name of your idnustry to encourage inclusivity.<\/li>
- Brand<\/strong> – Don’t forget the brand, it helps set you apart from the rest of the competition.<\/li>
- Actionable Issues you’re going to fix<\/strong> – A better way to put in your subect-matter is to put in the exact problem you’re trying to fix e.g. “How to Use Facebook Groups for Lead Nurturing”.<\/li><\/ul>\n\n\n\n
Make sure you take your time crafting the name of your group.<\/p>\n\n\n\n
Group Description<\/strong><\/h3>\n\n\n\n
Next up you want a group description.<\/p>\n\n\n\n
You want one that’s easy to read and lays out all of the rules of the group, but beyond that, it has to encourage people to want to join the group.<\/p>\n\n\n\n
We don’t really recommend a certain limitation so feel free to write. However, don’t make it too text-heavy.<\/p>\n\n\n\n
Here’s what you need:<\/p>\n\n\n\n
- Subject-matter being discussed <\/strong>– This is an important factor. What is the main point of your group? Is it to discuss lead generation? Put it in your group name! This makes it easier for people to search for you using keywords.<\/li>
- Type of audience<\/strong> – Who are you catering to? Founders? Marketers? Entrepreneurs? You can use the audience types in your name.<\/li>
- Directly Engaging With Them on The Group<\/a><\/li>
- 2. Add Them as a Friend on Facebook and Invite Them From There<\/a><\/li>
- Name<\/a><\/li>
- The Theme of Your Group<\/a><\/li>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-12.png\")
<\/figure>\n\n\n\n![\"how](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-use-facebook-groups-for-lead-nurturing-1.png\")
<\/figure>\n\n\n\n