- The Importance of an Email Nurture Sequence<\/a><\/li>
- Method 1: Creating Trigger-Based Sequences<\/a>
- Decide on the Trigger<\/a><\/li>
- A Different Sequence Depending on Intent<\/a><\/li>
- What Should the Sequence Look Like?<\/a><\/li>
- The First Email<\/a><\/li><\/ul><\/li>
- Method 2: Creating Email Nurturing Sequences After a Meeting<\/a>
- Get the Call Right<\/a><\/li>
- What Should The Sequence Look Like?<\/a><\/li>
- Topics to Cover<\/a><\/li><\/ul><\/li>
- Method 3: Creating Direct Email Nurturing Sequences<\/a>
- Start With an Email List<\/a><\/li>
- Determining What Topics to Cover<\/a><\/li>
- What Should the Sequence Look Like?<\/a><\/li><\/ul><\/li>
- Choose an Email Automation Service<\/a><\/li>
- Don’t Just Depend on Your Email Nurture Sequence Alone<\/a><\/li>
- Lead Nurturing Templates You Can Use<\/a>
- For Method 1<\/a>
- Email 1<\/a><\/li>
- Email 2<\/a><\/li>
- Email 3<\/a><\/li><\/ul><\/li>
- For Method 2<\/a>
- Email 1<\/a><\/li>
- Email 2<\/a><\/li>
- Email 3<\/a><\/li><\/ul><\/li>
- For Method 3<\/a>
- Email 1<\/a><\/li>
- Email 2<\/a><\/li><\/ul><\/li><\/ul><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
The Importance of an Email Nurture Sequence<\/strong><\/h2>\n\n\n\n
One email isn’t enough.<\/p>\n\n\n\n
It won’t do more than make sure they see your brand in their inbox.<\/p>\n\n\n\n
They might click it, read a little, pass some judgment and your prospect is done.<\/p>\n\n\n\n
That’s why it’s critical that it’s a series.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/i.imgflip.com\/5s51hu.jpg\")
<\/figure>\n\n\n\nHere’s why you should pay attention to your email nurture sequence:<\/p>\n\n\n\n
- It builds trust<\/strong> – you can’t build your reputation in a day and it’s the same with email. No matter how much a prospect might ignore your email, the more that they see that you’re serious with what you’re sending, and the value that you give, the more they’ll be inclined to start a relationship with you.<\/li>
- It can integrate with your omnichannel marketing<\/strong> – email nurture sequences integrate into everything. You can add them into any existing campaign on different platforms, use them as the main campaigns, or even break them off into other sequences!<\/li>
- It’s a sign of activity<\/strong> – would you hire a growth hacking agency<\/a> that’s inactive? Of course not, activity is a sign that a company knows what it’s doing and that they’re constantly working. It’s just good branding, and since we mentioned branding…<\/li>
- It helps with brand recall<\/strong> – if they don’t read your first one, two or three emails, they’ll remember your offer because they can see your brand in their inbox.<\/li><\/ul>\n\n\n\n
Lastly, there’s this:<\/p>\n\n\n\n
- It moves a prospect through the funnel<\/strong> – we’re not just talking about the obvious CTAs here that allow them to sign up with you. It goes beyond that. You can use email nurture sequence to slowly guide a prospect into making a buying decision.<\/li><\/ul>\n\n\n\n
Now, it’s time to create your first email nurture sequence.<\/p>\n\n\n\n
Method 1: Creating Trigger-Based Sequences<\/strong><\/h2>\n\n\n\n
Decide on the Trigger<\/strong><\/h3>\n\n\n\n
These sequences depend on triggers.<\/p>\n\n\n\n
The prospect has to do something specific before you can shoot emails their way.<\/p>\n\n\n\n
Here are a couple of examples of triggers:<\/p>\n\n\n\n
- Signup to a newsletter<\/li>
- Downloading a lead magnet<\/li>
- Filling out forms<\/li><\/ul>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
You need to automate the process.<\/p>\n\n\n\n
So, pick a program that allows you to do this. It saves time and ensures that you don’t miss out on any prospect.<\/p>\n\n\n\n
A Different Sequence Depending on Intent<\/strong><\/h3>\n\n\n\n
Notice that we didn’t call this section “A Difference Sequence Depending on the Trigger”?<\/p>\n\n\n\n
This is because you can group similar triggers together depending on the intent.<\/p>\n\n\n\n
For example, people who download lead magnets and subscribe to a special newsletter are in it to learn, so they should get a different sequence.<\/p>\n\n\n\n
On the other hand, those who request more information regarding your services or sign up for your intake forms have more of a “buying” intent so they deserve a sequence to themselves.<\/p>\n\n\n\n
Here’s the thing.<\/p>\n\n\n\n
An email should be personalized, but so should the sequence.<\/p>\n\n\n\n
This is the only way you can make sure that you get your material to resonate with your prospects.<\/p>\n\n\n\n
What Should the Sequence Look Like?<\/strong><\/h3>\n\n\n\n
If they requested a lead magnet then your sequence can look like this:<\/p>\n\n\n\n
- Trigger: Say thank you for their interest in your material, the download etc. and then offer them a chance to sign up to your offer.<\/li>
- 3 days later: Throw them a link to a similar piece of content that they could be interested in.<\/li>
- 4 days later: Another piece of content, this time with a CTA for them to reach out to you.<\/li>
- Repeat weekly<\/li><\/ul>\n\n\n\n
If they’re interested in a meeting:<\/p>\n\n\n\n
For buyer intent triggers, your sequence should look a little something like this:<\/p>\n\n\n\n
- Trigger: First email with information if they’re requesting to book a meeting with you<\/li>
- If they don’t reply: Follow up email after 3 days<\/li>
- If they still don’t reply: Follow up email after 3 days<\/li>
- If it still doesn’t work, look for alternative method of contact them.<\/li>
- If you get them on a call: send a thank you email<\/li>
- Go to method 2 for the full details<\/li><\/ul>\n\n\n\n
You can be more aggressive with email nurturing sequences if your prospect is the first one to initiate contact.<\/p>\n\n\n\n
The First Email<\/strong><\/h3>\n\n\n\n
Your first email in your email lead nurture sequence should always be a follow-up to the trigger.<\/p>\n\n\n\n
You’ll never go wrong with saying thank you and asking them if they want to book a meeting with you soon. Be gracious with this email and keep it short.<\/p>\n\n\n\n
You don’t have to sell anything.<\/p>\n\n\n\n
Method 2: Creating Email Nurturing Sequences After a Meeting<\/strong><\/h2>\n\n\n\n
The email nurturing sequences are the most critical if you ask us.<\/p>\n\n\n\n
They help facilitate a proper relationship from growing with a prospect right after a sales call, and that’s important if you want to finally make a conversion.<\/p>\n\n\n\n
Get the Call Right<\/strong><\/h3>\n\n\n\n
First of all, you want to get your sales discovery\/triage call right.<\/p>\n\n\n\n
This means being able to identify if the prospect is a qualified buyer and what type of ideal customer profile they fall in.<\/p>\n\n\n\n
Once you do that, you still need to follow the steps above and make sure that you have a personalized lead nurturing campaign designed for each of the main profiles that you have.<\/p>\n\n\n\n
- It can integrate with your omnichannel marketing<\/strong> – email nurture sequences integrate into everything. You can add them into any existing campaign on different platforms, use them as the main campaigns, or even break them off into other sequences!<\/li>
- Email 2<\/a><\/li><\/ul><\/li><\/ul><\/li>
- Email 2<\/a><\/li>
- Email 2<\/a><\/li>
- Email 1<\/a><\/li>
- Determining What Topics to Cover<\/a><\/li>
- What Should The Sequence Look Like?<\/a><\/li>
- A Different Sequence Depending on Intent<\/a><\/li>
- Method 1: Creating Trigger-Based Sequences<\/a>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-1.jpeg\")
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