Do you have Facebook Messenger?<\/p>\n\n\n\n
Great.<\/p>\n\n\n\n
Your prospect most probably has Messenger, too.<\/p>\n\n\n\n
Here’s the thing, there are 1.3 billion Facebook Messenger users in the world.<\/p>\n\n\n\n
Let that sink in for a sec.<\/p>\n\n\n\n
Now, are you using Facebook Messenger for lead generation or nurturing?<\/p>\n\n\n\n
No?<\/p>\n\n\n\n
Today, we’ll fix that.<\/p>\n\n\n\n
In this guide, I’ll walk you through using Facebook Messenger conversion frameworks to score leads, nurture them, and convert them into paying clients.<\/p>\n\n\n\n
Ready?<\/p>\n\n\n
Your digital goal should be omnichannel marketing<\/a>.<\/p>\n\n\n\n You need to be present everywhere.<\/p>\n\n\n\n This doesn’t mean that you should be throwing marketing messages on every platform at every second of the day.<\/p>\n\n\n\n But, it does mean that your audience should feel your presence no matter where they are, from time to time.<\/p>\n\n\n\n Here’s the thing.<\/p>\n\n\n\n Facebook Messenger conversion frameworks aren’t for every prospect.<\/p>\n\n\n\n Some prospects might not feel like it’s professional to transact Messenger, but for a lot of people, it could be a way for you to get a lead.<\/p>\n\n\n\n This is especially true for the following:<\/p>\n\n\n\n Here’s the ultimate Facebook targeting guide<\/a>!<\/p><\/blockquote>\n\n\n\n Now, how do you pull off a Facebook Messenger conversion framework?<\/p>\n\n\n\n Messenger is a casual place to interact and engage with people.<\/p>\n\n\n\n So, if you want to do well in a casual conversation, you need to consent to engage with people.<\/p>\n\n\n\n The first people you want to focus on are your warm leads.<\/p>\n\n\n\n These are people who have commented on your posts or ads. Possible prospects that have liked or reacted can be considered less-warm, but you can slide into their inboxes later on.<\/p>\n\n\n\n One way to get consent is to tag them directly and reply to their comment.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n “I love your take on this, can I send you a PM? ?”<\/p><\/blockquote>\n\n\n\n Or, you could first continue the conversation:<\/p>\n\n\n\n “That’s great, also did you *add a point to their point*”<\/p><\/blockquote>\n\n\n\n When they reply, then ask them if you can send a PM.<\/p>\n\n\n\n So, now the question is: what do you do when they don’t reply?<\/strong><\/p>\n\n\n\n You can do two things.<\/p>\n\n\n\n So, how do you start a conversation?<\/p>\n\n\n\n The best tip on starting a conversation on Facebook?<\/p>\n\n\n\n Make it about them.<\/p>\n\n\n\n This is a casual place, so the normal rules of conversation take precedence.<\/p>\n\n\n\n Whenever you meet someone new, you want the topics to revolve around them because it gives them space to talk about themselves, and people like doing that.<\/p>\n\n\n\n Here are the steps to follow:<\/p>\n\n\n\n Here are a couple of example messages:<\/p>\n\n\n\n Hi *prospect name*! I saw your comment on my post! That was pretty *adjective*, I wanted to ask you a question or two about your situation, is that cool? I want to see if I can help out. ?<\/p><\/blockquote>\n\n\n\n Notice that we used an emoji?<\/p>\n\n\n\n Yes, you’re allowed to use them on Facebook Messenger because it’s a casual place to interact with people.<\/p>\n\n\n\n Here’s how you can use LinkedIn emojis<\/a>!<\/p><\/blockquote>\n\n\n\n You could also go with this approach:<\/p>\n\n\n\n Hi *prospect name*! I saw your comment on my post! That was pretty *adjective*. Maybe this will help you out:<\/p> *Send a resource*<\/p> Let me know what you think!<\/p><\/blockquote>\n\n\n\n If you follow this approach, you can then, hit them up with a follow-up!<\/p>\n\n\n\n Hey, what did you think of the resource? ?<\/p><\/blockquote>\n\n\n\n This is not a sales discovery\/triage call.<\/p>\n\n\n\n Say that with me.<\/p>\n\n\n\n However, you still want to ask questions, so you need to make these questions count.<\/p>\n\n\n\nConsent<\/strong><\/h2>\n\n\n\n
Starting the Conversation<\/strong><\/h2>\n\n\n\n
The Body of the Conversation<\/strong><\/h2>\n\n\n\n