- Get Your Viral FB Post Ready<\/a><\/li>
- It’s Research Time<\/a><\/li>
- Tweak Your Main Viral Posts<\/a><\/li>
- Engage First Before You Post<\/a><\/li>
- Post<\/a>
- Caveat<\/a><\/li><\/ul><\/li>
- Get the Data<\/a>
- Engagement<\/a><\/li>
- Actual Traffic<\/a><\/li>
- Checking All the Groups<\/a><\/li><\/ul><\/li>
- Wait and Post Again<\/a><\/li>
- Keep Up Your Normal FB Activities<\/a><\/li>
- Takeaways on How to Use Facebook Groups to Drive Traffic<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Get Your Viral FB Post Ready<\/strong><\/h2>\n\n\n\n
Before you dive in, create a couple of posts that you would want to post on Facebook.<\/p>\n\n\n\n
These should be about topics that are transformative, subjects that you know your prospects will really be interested in.<\/p>\n\n\n\n
We’re not talking about your standard infographics or white papers, but transformative posts that are not just full of information, but also filled with emotional elements.<\/p>\n\n\n\n
Talk about a client you helped that experienced a 180-degree change in the way that they did business, a rags-to-riches story, or even some hard truths about a certain topic.<\/p>\n\n\n\n
That’s the organic way of doing it because people are emotional creatures.<\/p>\n\n\n\n
Plus, when you use emotion the messaging gets to stick to their minds.<\/p>\n\n\n\n
Add media, especially pictures.<\/p>\n\n\n\n
When you paint a good word picture, it helps if you put an actual picture in there.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/i.imgflip.com\/5vc39g.jpg\")
<\/figure>\n\n\n\nFor example, if you’re a fitness coach, put a before and after photo, if you’re a business coach show the bedroom where the business was created and the actual office today, it’s these little things that make viral posts and they are unavoidable.<\/p>\n\n\n\n
Keep the text itself short.<\/p>\n\n\n\n
This doesn’t have to be like one of our LinkedIn posts, you can keep it to 100-200 words if you wish, but it has to make a difference.<\/p>\n\n\n\n
Also, don’t fall in love with the text.<\/p>\n\n\n\n
You’ll probably have to personalize a lot of it for every group you’re posting it on.<\/p>\n\n\n\n
Now, do you want to add links to your posts?<\/p>\n\n\n\n
Well, that really depends on how your post is structured.<\/p>\n\n\n\n
Adding a link is a good idea to push links to your website, but make sure that they just organically come into the post.<\/p>\n\n\n\n
Don’t force them in.<\/p>\n\n\n\n
While you’re at it, always shorten your links and add a UTM whenever necessary.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/GA-UTM-Builder-1024x600.png\")
<\/figure>\n\n\n\nThis allows you to track everything that’s going on.<\/p>\n\n\n\n
It’s Research Time<\/strong><\/h2>\n\n\n\n
Just because you have a couple of viral transformation posts or highly relevant material ready, doesn’t mean it’s time to post.<\/p>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
A post might go viral in one group, but then fail to get almost no traction in another FB group.<\/p>\n\n\n\n
That’s normal.<\/p>\n\n\n\n
It all depends on the type of people that are within a certain group, the topics that they talk about, and what the overall vibe is.<\/p>\n\n\n\n
Before you post anything, make sure you get a handle on the group that you want to post in.<\/p>\n\n\n\n
You want to know what the group “culture” is and what has recently been getting traction.<\/p>\n\n\n\n
That’s critical to figuring out if you should tweak your supposed viral posts before you publish them.<\/p>\n\n\n\n
Go to each high-profile group that you’re in and start sorting posts by new activity and filter through the posts that have 50+ engagements \u2013 this means adding reactions and comments together. (For niche groups, getting more than 50 engagements is already considered going viral.)<\/p>\n\n\n\n
Try saving the posts and do your analysis.<\/p>\n\n\n\n
Take a look at the similarities in:<\/p>\n\n\n\n
- The type of post<\/li>
- The first line<\/li>
- Media that was used<\/li>
- When it was published<\/li>
- Who the post was made for<\/li>
- Formatting<\/li><\/ul>\n\n\n\n
Make sure you log everything down for each group so that you know what to post in advance.<\/p>\n\n\n\n
I recommend sticking your findings into a spreadsheet so that you can record your analyses.<\/p>\n\n\n\n
Tweak Your Main Viral Posts<\/strong><\/h2>\n\n\n\n
Now that you’ve done your research, you can take your ready viral or transformation posts and start tweaking them for each group that you have.<\/p>\n\n\n\n
Use the analysis that you have on each group and personalize each post for each unique group.<\/p>\n\n\n\n
This means even changing and tweaking out photos and media that are attached to the posts \u2013 this is why we asked you to get a lot of photos.<\/p>\n\n\n\n
Personalization is essential to ensuring that your posts resonate with your audience and that they receive the same attention that other “viral” posts are getting.<\/p>\n\n\n\n
Think of this as repurposing.<\/p>\n\n\n\n
Engage First Before You Post<\/strong><\/h2>\n\n\n\n
Even if you’ve done your research and you’ve tweaked your ready posts, you still can’t post right away.<\/p>\n\n\n\n
You still need to build rapport and social capital with each group so that fellow members will know that you’re genuine with your intentions.<\/p>\n\n\n\n
Here’s the thing.<\/p>\n\n\n\n
Imagine if you were a member of a group that you care about and someone suddenly posted a great post that you’re really interested in. However, this is the first time that the person posted and isn’t really active in the group.<\/p>\n\n\n\n
Wouldn’t you be a little skeptical about the underlying reasons for the post?<\/p>\n\n\n\n
It would come off as indirect selling, spammy, and sometimes, even scammy.<\/p>\n\n\n\n
You need to structure your outreach on Facebook groups as organic as possible.<\/p>\n\n\n\n
So that means being active in each of the groups you’re in.<\/p>\n\n\n\n
Make sure that you regularly comment or engage with people in the groups that you’ve targeted even before you put out your first post. This will really help you build social capital with them, and when the time comes for you to post, they’ll trust what you’re saying.<\/p>\n\n\n\n
Post<\/strong><\/h2>\n\n\n\n
Now that you’ve personalized your post and were able to create social capital in the Facebook groups you’ve chosen, it’s time to post.<\/p>\n\n\n\n
If you’ve got friends in the group, make sure you get them to talk about it. This will help you get some traction with the post.<\/p>\n\n\n\n
Every time someone comments or engages with your post, make sure you talk to them.<\/p>\n\n\n\n
This keeps the conversation going and it increases the likelihood of driving their interest in your profile and your landing pages.<\/p>\n\n\n\n
If you find that you can’t comment, simply react to their posts with an emoji. This doesn’t just show people you’re friendly, but it’s also a show of activity in the group.<\/p>\n\n\n\n
By the way, make sure that you follow best practices when posting on Facebook. There are still certain times of the day and week where you should be posting for maximum exposure<\/p>\n\n\n\n
- Actual Traffic<\/a><\/li>
- Get the Data<\/a>
- It’s Research Time<\/a><\/li>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-2.jpeg\")
<\/figure>\n\n\n\n