Buckle up, this is going to be a long one.<\/p>\n\n\n
- 1. Transformational Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 2. Featured Person Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 3. Guide Posts<\/a>
- Pair it With a Gated Giveaway<\/a><\/li>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 4. Motivational Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 5. Non-Conformist Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 6. Comparison Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 7. Analytical Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 8. Mundane Observation Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 9. Invitational Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- Can I Use This Method on Other Platforms?<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
1. Transformational Posts<\/strong><\/h2>\n\n\n\n
One of the best LinkedIn post structures for virality is the transformation post.<\/p>\n\n\n\n
The basics of a transformation post are simple.<\/p>\n\n\n\n
You show how a person, client, product, business, etc. used a particular process or method to undergo a complete change for the better.<\/p>\n\n\n\n
The best way to do this is with a combination text and image post.<\/p>\n\n\n\n
You need two photos, one of the subject before the transformation and the next of the subject undergoing a complete 180 in the way they do things. It would help if you used the same backdrop or setting to show the growth of the subject, and to give readers an anchor point.<\/p>\n\n\n\n
For example, the first photo could be of the business failing in a particular location, the next photo could be of the business thriving with lots of customers taken in the same way in the same location. This shows your readers that there was progress while everything else remained the same.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/i.imgflip.com\/5x3izy.jpg\")
<\/figure>\n\n\n\nNext, you want to work on the post.<\/p>\n\n\n\n
Start with an emotional pitch that targets feelings of hopelessness, you want to take people on a journey that they’re familiar with when they’re first starting out or when they thought all was gone \u2013 remember they could be feeling that right now.<\/p>\n\n\n\n
The middle or “meat” of the story should be the turning point or why they decided “enough was enough”, and what they did to fix their problems.<\/p>\n\n\n\n
Once you’re done with this, end it on a really high note. Talk about where the subject is right now, what they’re earning, and the lessons they’ve learned.<\/p>\n\n\n\n
Now the subject doesn’t necessarily have to be about your company, you can talk about your clients, their clients, or even other businesses that have inspired you over the years.<\/p>\n\n\n\n
Note: you can also do reverse transformation posts where you show how the reverse happened and how a company or business is suffering now. If you do this you have to be really careful not to come off as a growth hacker that is putting another company down.<\/p>\n\n\n\n
An example would be showing companies that weren’t able to adapt to new changes in the industry and have suffered a complete decline because of that. You want to end these posts in a hopeful manner as well to inspire people.<\/p>\n\n\n\n
Why does this work?<\/strong><\/h3>\n\n\n\n
This works because it brings back your prospects to a time where they were struggling and makes them look forward to the future. If they’re in the same \u2013 or almost the same \u2013 place as in the “before” part of your post, they’ll be encouraged to want to work with someone to get the job done.<\/p>\n\n\n\n
That person they would want to work with could be you!<\/p>\n\n\n\n
Here’s how to create viral posts on LinkedIn<\/a>.<\/p><\/blockquote>\n\n\n\n
2. Featured Person Posts<\/strong><\/h2>\n\n\n\n
Another great post structure is the featured post, this is basically a post that is centered on a person that you want to congratulate, draw inspiration from or talk about. They are usually tagged in the main body of the post or sometimes the comments.<\/p>\n\n\n\n
As for images, you can use them to draw people in. Choose a photo that’s bubbly or extremely candid, make sure that the featured person is alright with this and that they look good in the pic.<\/p>\n\n\n\n
There are two main types of LinkedIn post structure for featured person posts.<\/p>\n\n\n\n
<\/p>\n\n\n\n
The first is the normal “congratulations post”, you want to call out people on the major milestones that they have in life, and we’re not just talking about their birthdays. This could be career changes, new sales, or growth in any area of their life. It’s pretty straightforward and could be less than a hundred words long.<\/p>\n\n\n\n
The second, more powerful type, deals with combining a tagged person with any of the other strategies mentioned in this guide. So this means you tag a person and you talk about their story with the purpose of inspiring other people who are reading the post.<\/p>\n\n\n\n
You can talk about how they transformed themselves, achievements, pain points, struggles, and challenges, but it has to end on an inspiring note congratulating the featured person and highlighting how you can be like them.<\/p>\n\n\n\n
Why does this work?<\/strong><\/h3>\n\n\n\n
This can be used to bring about virality if you pair it up with an inspiring message or another post type on our list.<\/p>\n\n\n\n
Regardless of whether you use it for that or just to say thanks to an awesome colleague or client, it works well to bring about brand awareness and showcase your corporate culture. People are naturally drawn to people who are generous whether it be to their resources or with their praises.<\/p>\n\n\n\n
Another great thing about these posts is that there is a high possibility that the persons in them will also share the post on their own platforms opening the doors to a larger reach.<\/p>\n\n\n\n
However, you have to make sure that you’re sincere with what you’re doing, people know when you’re just using them for clout.<\/p>\n\n\n\n
- Can I Use This Method on Other Platforms?<\/a><\/li>
- 9. Invitational Posts<\/a>
- 8. Mundane Observation Posts<\/a>
- 7. Analytical Posts<\/a>
- 6. Comparison Posts<\/a>
- 5. Non-Conformist Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
- 3. Guide Posts<\/a>
- 2. Featured Person Posts<\/a>
- Why does this work?<\/a><\/li><\/ul><\/li>
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<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Inspirational-POst-3.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Sample-post-houston-3-1.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Post-compare-2.png\")
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