- Quick Tips on LinkedIn InMail Subject Lines<\/a>
- Keep it Short<\/a><\/li>
- Don’t Assume that Email Subject Lines Work …This is LinkedIn<\/a><\/li>
- Personalize \u2013 Don’t Use Something Twice<\/a><\/li>
- Test!<\/a><\/li><\/ul><\/li>
- 1. *Common connection name* told me to get in touch with you<\/a><\/li>
- 2. I liked\/loved your *something they published* on *publishing platform*<\/a><\/li>
- 3. Can I ask about your work with *specific topic that they’re doing\/done in the present\/past*?<\/a><\/li>
- 4. Congratulations on *an achievement that they recently did*<\/a><\/li>
- 5. Hi, I wanted to ask if… *genuine question related to their field*<\/a><\/li>
- 6. I think we can fix those *number* issues in *industry name* for you, *prospect name*<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Quick Tips on LinkedIn InMail Subject Lines<\/h2>\n\n\n\n
Keep it Short<\/h3>\n\n\n\n
One way to destroy a good LinkedIn InMail subject line is to make it too long.<\/p>\n\n\n\n
It has to be short because need to see it right away and understand what you’re trying to say.<\/p>\n\n\n\n
Keep it to seven words or less if you can. You don’t want an ellipses (…) in the middle of your really catchy subject line that just wrecks everything for you.<\/p>\n\n\n\n
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<\/figure>\n\n\n\nIf you really do have to write a long headline, make sure that the best part of your line comes in the beginning. For example, if you want to praise them for the work that they’ve done on a post or article, start with that.<\/p>\n\n\n\n
Take into consideration people will also view their LinkedIn messages on their phones and that means you need to make things less text-heavy and easier to view on mobile.<\/p>\n\n\n\n
Don’t Assume that Email Subject Lines Work …This is LinkedIn<\/h3>\n\n\n\n
If you have subject lines that work in your email outreach, remember they won’t work on LinkedIn.<\/p>\n\n\n\n
Here’s why.<\/p>\n\n\n\n
Emails are designed a certain way.<\/p>\n\n\n\n
They’re for formal communication and there’s a certain mood when it comes to dealing with your email inbox. You know you’re getting mail from people you don’t know.<\/p>\n\n\n\n
LinkedIn InMail’s are integrated with the LinkedIn chatbox so they’re in there along with casual conversations that your prospects have with your connections. Getting an InMail is not a natural occurrence, and most of the time they’re reluctant to open anything that’s remotely sales-y in nature.<\/p>\n\n\n\n
If you want to use your email subject lines, they just won’t work.<\/p>\n\n\n\n
The better way to go about this is to rework the subject lines that you have while keeping this in mind.<\/p>\n\n\n\n
Personalize \u2013 Don’t Use Something Twice<\/h3>\n\n\n\n
We all know that personalization is the way for you to get quick wins.<\/p>\n\n\n\n
But, with LinkedIn InMail, we’re not just talking about personalizing the content of the mails that you send, you need to work on the subject lines as well.<\/p>\n\n\n\n
If you can mention the work that they did on the subject line, the way you guys are related, what you need from them, etc.<\/p>\n\n\n\n
The more personalized the email, the more likely it is for them to click on the subject line increasing your CTR. <\/p>\n\n\n\n
Test!<\/h3>\n\n\n\n
You need to test your LinkedIn InMail subject lines!<\/p>\n\n\n\n
Just because it works for one industry doesn’t mean it will work for yours so you need to test everything.<\/p>\n\n\n\n
All of this starts with tracking.<\/p>\n\n\n\n
You can’t growth hack if you don’t track!<\/p>Everyone at BAMF Media<\/cite><\/blockquote>\n\n\n\n
Try to divide your prospect lists and test a couple of subject lines out. You want to make sure you’re taking notes as to how people have responded \u2013 if they do, and what other anomalies you’ve noticed.<\/p>\n\n\n\n
If you find that your target audience responds well to a particular style, then stick with that style.<\/p>\n\n\n\n
Once you pick a style, it’s time to A\/B test which words work, how the subject line is structured, etc.<\/p>\n\n\n\n
Here’s why this is critical with LinkedIn InMail subject lines.<\/p>\n\n\n\n
They cost money and since everything is personalized it also takes a toll on your human resources as well. You want to be an efficient growth hacker and you can only do this through testing!<\/p>\n\n\n\n
1. *Common connection name* told me to get in touch with you<\/h2>\n\n\n\n
The quickest way to get your subject’s attention is to mention a common connection that you have.<\/p>\n\n\n\n
Since common ground has already been established they are highly likely to open your message because of sheer curiosity.<\/p>\n\n\n\n
You also automatically benefit from “trust by association”.<\/p>\n\n\n\n
Whatever relationship that they have with the common connection is also passed to you. It makes talking to them easier and they’re less reluctant to click on your InMail.<\/p>\n\n\n\n
This is one of the best ways to connect with a LinkedIn InMail subject line<\/p>\n\n\n\n
But, here’s the downside.<\/p>\n\n\n\n
You need to go to each individual profile to check which common connections you have, then you have to message these connections to ask for a referral so that you technically have “permission” to reach out to the prospect.<\/p>\n\n\n\n
It might be a lot of effort, but think of it this way, at least you get to reconnect with your old connections and that’s always great when you’re doing marketing.<\/p>\n\n\n\n
Whatever you do make each conversation genuine, don’t just message your connections for a referral, that comes off as sly and it will most likely be detrimental to your reputation. Remember, people can tell when you want something from them, so try to time things right.<\/p>\n\n\n\n
2. I liked\/loved your *something they published* on *publishing platform*<\/h2>\n\n\n\n
This is a common outreach technique, but on LinkedIn instead of having the praise for their post\/article\/research paper inside the body of the email itself, you put it on the subject line.<\/p>\n\n\n\n
Why the subject line?<\/p>\n\n\n\n
Because you want to inform them to feel good about themselves even before they click on the subject line.<\/p>\n\n\n\n
A compliment goes a long way and why wait until the conversation has started before you give it out?<\/p>\n\n\n\n
By complimenting first, they don’t just feel good but they become curious as to who gave them the compliment and what else you have to say.<\/p>\n\n\n\n
This gets you one foot through the door and is still one of the most highly effective ways to draw a prospect in.<\/p>\n\n\n\n
Notice that the subject line is highly specific?<\/p>\n\n\n\n
A compliment is more effective if you single something out, it shows that you really do read their work and that you’re a follower.<\/p>\n\n\n\n
Also, when you single something out you’re forced to highly customize the content that you have and that makes your LinkedIn InMail resonate more with your prospects.<\/p>\n\n\n\n
3. Can I ask about your work with *specific topic that they’re doing\/done in the present\/past*?<\/h2>\n\n\n\n
Want a quick way through to your prospect?<\/p>\n\n\n\n
Do some research.<\/p>\n\n\n\n
- Don’t Assume that Email Subject Lines Work …This is LinkedIn<\/a><\/li>
- Keep it Short<\/a><\/li>
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