- How to Optimize Your Email Signature<\/a><\/li>
- 1. Name<\/a><\/li>
- 2. Job Title and Affiliation<\/a><\/li>
- 3. Contact Information<\/a><\/li>
- 4. Contact Photo<\/a><\/li>
- 5. Secondary Contact Information<\/a><\/li>
- 6. Booking Link<\/a><\/li>
- 7. Social Badges<\/a><\/li>
- 8. Disclaimers<\/a><\/li>
- 9. Additional Text<\/a><\/li>
- 10. Email Address Not Mailing Address<\/a><\/li>
- 11. Use the Appropriate Text Separator<\/a><\/li>
- 12. Keep it to Four to Five Lines Max<\/a><\/li>
- 13. Think Mobile<\/a><\/li>
- 14. QR Codes<\/a><\/li>
- 15. Track Your Links<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
How to Optimize Your Email Signature<\/h2>\n\n\n\n
This process might differ from one email client to another, but if you’re using the standard Gmail client, all you have to do is head over to your inbox and click on the gear to the upper-right.<\/p>\n\n\n\n
It will open your mail quick settings.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-21-1024x509.png\")
<\/figure>\n\n\n\nNow you want to click on “See all settings”.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-22-970x1024.png\")
<\/figure>\n\n\n\nUnder “General” you want to scroll down and look for the email signature section.<\/p>\n\n\n\n
Click on “Create new” to add the email signatures you want to use.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-23-1024x587.png\")
<\/figure>\n\n\n\nAlmost all email clients will allow you to add pictures and hyperlink them, add text formatting and design your email signature the way you see fit.<\/p>\n\n\n\n
1. Name<\/h2>\n\n\n\n
Add your first and last name, if you go by a nickname \u2013 that a lot of the people in the industry know you by \u2013 then you can add that in as well.<\/p>\n\n\n\n
You can also add your personal pronouns if you want to.<\/p>\n\n\n\n
However, even if you send emails with an email signature, make sure you add your name to the end of the actual email as well.<\/p>\n\n\n\n
Your email signature acts more like a business card attached to your email.<\/p>\n\n\n\n
2. Job Title and Affiliation<\/h2>\n\n\n\n
Your job title and affiliation are a must because it tells email recipients who you are in the conversation. Usually, your job title and company name will do, but if you’re representing a larger organization, adding in your department makes a lot of sense as well.<\/p>\n\n\n\n
If you run things for a larger company, your job title and affiliation also build trust by association which you need if you’re sending correspondence to someone new. And, this is especially true if you’re running lead generation.<\/p>\n\n\n\n
Leads will want to know who you are and what you represent in the company.<\/p>\n\n\n\n
3. Contact Information<\/h2>\n\n\n\n
Your contact information should include your number, company phone + extension, and your email address.<\/p>\n\n\n\n
As much as possible, you don’t want to add your personal email or phone numbers. You never who might be calling you out of nowhere and you want to maintain your privacy.<\/p>\n\n\n\n
There are a lot of stories of inappropriate correspondence because some marketers have opted to stick in their personal emails or numbers.<\/p>\n\n\n\n
Keep it strictly business\/professional.<\/p>\n\n\n\n
Don’t use normal Gmail emails, make sure you’re using a mailbox that has a branded domain.<\/p>\n\n\n\n
4. Contact Photo<\/h2>\n\n\n\n
Some people will choose to add the company logo to their email signature line and that’s perfectly fine.<\/p>\n\n\n\n
The only problem with it is that everyone does that.<\/p>\n\n\n\n
Adding your own professional headshot helps you stand out from the crowd, and it adds a great deal of personalization to your email.<\/p>\n\n\n\n
The thing with email is that they can be a little distant given their formal nature, but adding a photo of yourself helps to make it more relational.<\/p>\n\n\n\n
When choosing an email signature photo the same standard rules for LinkedIn.<\/p>\n\n\n\n
- 1. Name<\/a><\/li>
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