{"id":38186,"date":"2022-01-10T21:31:18","date_gmt":"2022-01-11T04:31:18","guid":{"rendered":"https:\/\/bamf.com\/?p=38186"},"modified":"2022-01-20T00:34:56","modified_gmt":"2022-01-20T07:34:56","slug":"twitter-profile-optimization-for-growth-hackers","status":"publish","type":"post","link":"https:\/\/bamf.com\/twitter-profile-optimization-for-growth-hackers\/","title":{"rendered":"Twitter Profile Optimization for Growth Hackers!"},"content":{"rendered":"\n
Twitter is a powerful platform.<\/p>\n\n\n\n
Think about how many marketing, business, and political campaigns have been thrust into the limelight because of Twitter.<\/p>\n\n\n\n
For a lot of people, the platform serves as a place where they get their news and updates, and for B2B growth marketers like us, it’s where you can reach your prospects.<\/p>\n\n\n\n
But, here’s the thing.<\/p>\n\n\n\n
Not anybody can be a star on Twitter.<\/p>\n\n\n\n
Like a lot of social media platforms, it still requires a certain level of optimization to get noticed.<\/p>\n\n\n\n
In this guide, we’ll look at how you can do a little Twitter profile optimization and turn your profile into a landing page.<\/p>\n\n\n\n
#LetsStartOptimizing!<\/p>\n\n\n
There are different types of Twitter profiles.<\/p>\n\n\n\n
You can have a strictly personal Twitter account, a business or corporate account, a hybrid account, persona business, etc.<\/p>\n\n\n\n
All of them have their own advantages and drawbacks, but if you were to ask us from a strict growth perspective, you should aim for a hybrid business and personal account.<\/p>\n\n\n\n
Here’s why.<\/p>\n\n\n\n
Twitter was primarily built for people who want to share their short opinions and voices on different topics, it’s a personal platform for many, even those who manage corporate accounts.<\/p>\n\n\n\n
Managing a hybrid account allows you to be more relational with people while still allowing leeway to talk shop.<\/p>\n\n\n\n
It allows your followers to get to know who you really are.<\/p>\n\n\n\n
And, that gives you a sense of vulnerability.<\/p>\n\n\n\n
A lot of your prospects like this because they get to see you in a different light and you become more relatable<\/em><\/strong>.<\/p>\n\n\n\n Think of the way Elon Musk promotes his businesses while still talking about his personal opinions on the platform. His followers love this because they get news on what he’s doing but at the same time they find him relatable because he has his own opinions just like you and me.<\/p>\n\n\n\n A personal account will also allow you to get more traction than a corporate account because people would rather talk to a “person” on Twitter than a brand.<\/p>\n\n\n\n People won’t talk to a smaller brand, but they will talk to a normal person with a couple of followers.<\/p>\n\n\n\n This is also useful if you’re trying to grow your account from scratch.<\/p>\n\n\n\n A hybrid personal and business account is the best way to go. <\/p>\n\n\n\n Your headshot has to be inviting.<\/p>\n\n\n\n There’s no excuse for you not to get a headshot that looks good.<\/p>\n\n\n\n Yes, selfies are alright if that’s how you brand yourself, but more often than not, you want a clear headshot that connects with people.<\/p>\n\n\n\n So, how do you do that?<\/p>\n\n\n\n First of all, you don’t have to smile. You want to put on the face that you have when you’re excited to introduce yourself to new people.<\/p>\n\n\n\n But, this isn’t an excuse for you to frown or look dejected, the expression that you want to put on is inviting. This will help show people who you really are and get them to like you.<\/p>\n\n\n\n Next don’t put on anything formal if that’s now how you dress anyway. You want to wear clothes that you’d normally put on in a Zoom call or an actual meeting. This complements the natural look that you want to go for.<\/p>\n\n\n\n Lastly, you want to eliminate any background that you have.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because it distracts people from your face.<\/p>\n\n\n\n If you do choose to upload a candid photo make sure that the background is as plain as possible so that it won’t distract people from looking at your face.<\/p>\n\n\n\n I would suggest putting a solid colored background behind your headshot using colors that are part of your personal or corporate brand. This makes your face stand out and it helps highlight your features.<\/p>\n\n\n\n Take a professional photo whenever you can and not just pull one off of your phone.<\/p>\n\n\n\n Social media cover photos form the largest piece of visual real estate on any profile, and you need to use this space properly to make the most out of it.<\/p>\n\n\n\n Now there are several ways of doing this, but today I want to go over the three methods that you should be using as a Twitter growth hacker.<\/p>\n\n\n\n These three methods are easy to deploy and should be ready to go with minimal requirements such as a good photo and cloud photo editing software like Canva.<\/p>\n\n\n\n This is by far our favorite method of optimizing Twitter cover photos because all it requires is a photo of you working on your passions.<\/p>\n\n\n\nTwitter Profile Picture Optimization<\/h2>\n\n\n\n
Optimize Your Cover Photo<\/h2>\n\n\n\n
Method 1: You in Action and Your Passion<\/h3>\n\n\n\n