{"id":38398,"date":"2022-02-08T11:17:23","date_gmt":"2022-02-08T18:17:23","guid":{"rendered":"https:\/\/bamf.com\/?p=38398"},"modified":"2022-02-08T11:17:27","modified_gmt":"2022-02-08T18:17:27","slug":"how-to-perform-a-facebook-ad-audit-replicate-results","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-perform-a-facebook-ad-audit-replicate-results\/","title":{"rendered":"How to Perform a Facebook Ad Audit & Replicate Results"},"content":{"rendered":"\n
There are more than 2.9 billion people who use Facebook.<\/p>\n\n\n\n
This makes it one of the most powerful marketing platforms in the world<\/p>\n\n\n\n
If you’re not running any ads on Facebook, you should.<\/p>\n\n\n\n
They can make a huge difference.<\/p>\n\n\n\n
In this guide, we look at how you can conduct Facebook ad audits, why you need them, and how you should go about doing them.<\/p>\n\n\n\n
Let’s dive right in.<\/p>\n\n\n
A Facebook ad audit isn’t just the process of taking a look at all your existing and past (related) campaigns together to find out if they’ve met your goals. It’s also the process of figuring out why a particular campaign performed the way it did, understanding the customer’s reaction to the ads, and ensuring the campaigns are running at peak efficiency.<\/p>\n\n\n\n
Audits will help you find out:<\/p>\n\n\n\n
Here’s the thing.<\/p>\n\n\n\n
Half the time, you’re probably doing a great job already.<\/p>\n\n\n\n
But, knowing how you can adapt and get a better bang for your buck can really take your growth to the next level.<\/p>\n\n\n\n
Think of it like email hygiene.<\/p>\n\n\n\n
You might not have bouncing emails, but it’s always good to know if you need to tweak your campaigns a little bit more.<\/p>\n\n\n\n
If you haven’t done a Facebook ad audit before, we suggest you do it immediately.<\/p>\n\n\n\n
We’re not kidding.<\/p>\n\n\n\n
Facebook ad audits are an essential part of growth hacking.<\/p>\n\n\n\n
You need to integrate them into your campaign schedules as part of maintaining a healthy marketing system.<\/p>\n\n\n\n
Here are a couple of ways to schedule your Facebook ad audit:<\/p>\n\n\n\n
As you’ll notice, the most critical part of your auditing system is to make sure is that it occurs regularly.<\/p>\n\n\n\n
First, you want to gain admin access to the account where the ads are being run. If you’re going to do an independent audit for someone else, ask them to grant you access to their ad account by going to Facebook’s Business Manager, clicking on “All Tools,” and then “Ads Manager.”<\/p>\n\n\n\n