{"id":38518,"date":"2022-04-01T03:32:47","date_gmt":"2022-04-01T10:32:47","guid":{"rendered":"https:\/\/bamf.com\/?p=38518"},"modified":"2022-04-01T03:33:25","modified_gmt":"2022-04-01T10:33:25","slug":"how-to-perform-a-linkedin-audit","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-perform-a-linkedin-audit\/","title":{"rendered":"How to Perform LinkedIn Audits Like a Boss: Posts, Profile & More!"},"content":{"rendered":"\n
Social media audits are an essential part of growth hacking.<\/p>\n\n\n\n
They allow you to evaluate your campaigns over an extended period, be more efficient with your marketing budget, and allow you to look at trends to capitalize on.<\/p>\n\n\n\n
In today’s quick guide, we take a look at LinkedIn audits in particular and what you can do with them.<\/p>\n\n\n\n
We break down the factors to look at and the frequency of your audits.<\/p>\n\n\n\n
We’ll focus on auditing organic marketing campaigns but we’ll even throw in some tips so that you can take a look at your paid campaigns, too.<\/p>\n\n\n\n
Let’s start the LinkedIn audit!<\/p>\n\n\n\n
Here’s how you can perform a Facebook audit<\/a> like a growth hacker!<\/p>\n\n\n You might be asking.<\/p>\n\n\n\n “What’s the point of a LinkedIn audit, if you’ve always been telling me to track individual campaigns?”<\/p>\n\n\n\n Tracking individual campaigns is great, but it doesn’t give you the big picture.<\/p>\n\n\n\n That’s the purpose of an audit.<\/p>\n\n\n\n It helps you look at how all of your campaigns have contributed to the overall digital marketing direction you’re taking.<\/p>\n\n\n\n Regular audits will tell you which platforms have been performing well, which channels to concentrate on, and how you’ve been spending both time and money in getting the results that you have now.<\/p>\n\n\n\n It gives you time to take a step back and reassess the decisions you’ve been making for your marketing efforts.<\/p>\n\n\n\n You don’t need anything fancy for an audit.<\/p>\n\n\n\n Just a spreadsheet to log in results, screen clipping software to copy graphics onto your sheet, and your LinkedIn account.<\/p>\n\n\n\n If you’re running ads, you need to have super admin privileges to LinkedIn’s ad manager.<\/p>\n\n\n\n The same goes for auditing your company page posts.<\/p>\n\n\n\nI Track Everything, What’s the Point of a LinkedIn Audit?<\/h2>\n\n\n\n
Tools You’ll Need<\/h2>\n\n\n\n