- What is Social Selling?<\/a><\/li>
- Why should you know this stuff?<\/a><\/li>
- 6 Tips to Implement Social Selling<\/a>
- 1. Think of it like dating your partner<\/a><\/li>
- 2. Produce valuable content<\/a><\/li>
- 3. Build your brand’s authenticity<\/a><\/li>
- 4. Be conscious of the time you post or engage<\/a><\/li>
- 5. Make use of others’ platforms<\/a><\/li>
- 6. Train Your Team<\/a><\/li>
- Bonus: Set goals per department or even individually<\/a><\/li><\/ul><\/li>
- Takeaways from Social Selling<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What is Social Selling?<\/h2>\n\n\n\n
In short, social selling is a tactic that allows you to connect with potential customers in a non-threatening way online.<\/p>\n\n\n\n
Your presence online will allow you to build a rapport and eventually a relationship with them.\u00a0<\/p>\n\n\n\n
Through engagement online, you will be able to share the value that you add and even hear their concerns. This will allow you to help guide them in the process for them to make their decisions. <\/p>\n\n\n\n
The best part of social selling?<\/p>\n\n\n\n
It is not sales-driven. In this way, there is less chance that the customer would write you off since your stance would be like a friend coming alongside them in their journey, instead of a business looking to take all you can.<\/p>\n\n\n\n
Why should you know this stuff?<\/h2>\n\n\n\n
“Time is gold” is frequently said enough.<\/p>\n\n\n\n
In B2B lead generation, to achieve maximum potential and profit, you need to be sensitive to your resources.\u00a0<\/p>\n\n\n\n
With social selling, you will be able to target the people that already have an interest in what you are offering.<\/p>\n\n\n\n
Imagine targeting a particular demographic or geographical area that your business can cater to. Imagine having the ability to filter through billions of people online and find a niche that you can be the industry authority on.<\/p>\n\n\n\n
You will be able to generate additional leads just by connecting to your specific target group.<\/p>\n\n\n\n
Not only that, but consider the thousands of people who are surfing online to find feedback and advice about particular products. <\/p>\n\n\n\n
We don’t want to state the scary obvious, but here it is.<\/p>\n\n\n\n
Your competitors are already using social selling.<\/p><\/blockquote>\n\n\n\n
But it is not too late for you. You have a chance to get out there and show your colors, which are uniquely you, and the value you provide through your touch is what your brand is all about.<\/p>\n\n\n\n
You have an offer; you have a product. You know that you are targeting a specific client base. Now, how do you find them? <\/p>\n\n\n\n
Platforms that you can explore to engage in social selling?<\/p>\n\n\n\n
- LinkedIn<\/li>
- Tiktok<\/li>
- Facebook<\/li>
- Pinterest <\/li><\/ul>\n\n\n\n
As you look into these platforms and others, zone in on understanding where your target audience frequents to seek advice. <\/p>\n\n\n\n
6 Tips to Implement Social Selling<\/h2>\n\n\n\n
While you are engaging with your customers, here are five tips to be aware of and implement:<\/p>\n\n\n\n
1. Think of it like dating your partner<\/h3>\n\n\n\n
Let us not forget that your regular online presence is essential. You have to set time aside for them to feel valued. If it means that you have to schedule specific times within the week to make sure you engage, it is well worth it.<\/p>\n\n\n\n
You are in the relationship to build trust and become a reliable person that they can lean on. And even if you were to later “marry,” it still takes an equal amount of effort and time to make sure that the relationship is strong.<\/p>\n\n\n\n
So whether you are a start-up or on your way to scaling your business, keep that open line with your customers active. <\/p>\n\n\n\n
2. Produce valuable content<\/h3>\n\n\n\n
People online are searching for value.<\/p>\n\n\n\n
They want to know how this product could add value to their lives. They are looking for expert advice to help them make wise decisions. Mistakes could be costly, and they want to make sure they hear from the right source.<\/p>\n\n\n\n
That right source could you be. You can set yourself as the expert in the room. Through your content and engagement, they will learn to seek your brand out. <\/p>\n\n\n\n
To achieve this, make sure that you are clear and concise. Not everyone has time to listen to fluff. Give careful thought to the captions and titles that you create. <\/p>\n\n\n\n
Make it interesting to pique their interest and encourage a response. Ask a question. Provide a tip. Tell a catchy story. <\/p>\n\n\n\n
Use storytelling.<\/p>\n\n\n\n
What were your takeaways from the product or research? Speak about how information has changed your life.<\/p>\n\n\n\n
Communication is receiving and giving. After you have sent your message, take a look at the response. Pay close attention to the reactions or comments to your post. <\/p>\n\n\n\n
It’s not enough to be satisfied with a thumbs up or other emojis. Respond to follow-up questions, ask customers to give further insight on their comments, and mention that you will create an event or come out with content to go deeper into the topic that baffles them.<\/p>\n\n\n\n
There are studies that highlight that many respond higher to videos than they do to texts or even social lives. Explore and find which one you are skilled at and which your target audience responds well to.<\/p>\n\n\n\n
- 2. Produce valuable content<\/a><\/li>
- Why should you know this stuff?<\/a><\/li>
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