- Recap on Sales Funnels<\/a><\/li>
- The Importance of Social Media Metrics<\/a><\/li>
- On Awareness<\/a>
- 1. Brand Awareness<\/a><\/li>
- 2. Audience growth rate<\/a><\/li>
- 3. Post reach<\/a><\/li>
- 4. Social share of voice (SSoV)<\/a><\/li><\/ul><\/li>
- On Interaction<\/a>
- 5. Average engagement rate<\/a><\/li>
- 6. Applause rate<\/a><\/li><\/ul><\/li>
- On Interest<\/a>
- 7. Click-through rate<\/a><\/li>
- 8. Conversion rate<\/a><\/li>
- 9. Cost Per Click (CPC)<\/a><\/li><\/ul><\/li>
- On Action<\/a>
- 10. Customer testimonials<\/a><\/li>
- 11. Customer satisfaction score (CSAT)<\/a><\/li><\/ul><\/li>
- Key Takeaways on Why Social Media Metrics Should be Used<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
Recap on Sales Funnels<\/h2>\n\n\n\n
It’s the process that your customers have from becoming aware of you to potentially buying your offer.<\/p>\n\n\n\n
Studying what goes on through the sales funnels enlightens business owners to understand what works and what doesn’t.\u00a0<\/p>\n\n\n\n
The journey of a sales funnel is usually put into four different categories.<\/p>\n\n\n\n
- Awareness<\/strong>. Customers know that they have a problem. They were online, searching for a solution, and came upon your business through a marketing strategy. Awareness is also considered even a foundational piece of your strategy.\u00a0<\/li>
- Interaction<\/strong>. This is also called engagement by others. Here you are looking at the number of customers who have continued to show interest. This can be seen through their attempts to gain more information. They still have the problem with no viable solution and are looking into whether you can meet their need or want.<\/li>
- Interest<\/strong>. Customers are now looking at different offers on your site and going over the pros and cons of each. They will also take into consideration the price tag.\u00a0<\/li>
- Action<\/strong>. Now the customer has found themselves towards the end of the sales funnel. At this point, there will be an option for them to think about whether they want to follow through with buying the product or not.\u00a0<\/li><\/ol>\n\n\n\n
The Importance of Social Media Metrics<\/h2>\n\n\n\n
Bringing your presence online is so crucial in this day and age of globalization and the rise of technology.<\/p>\n\n\n\n
Your social media presence is a channel wherein you can show up to serve others. You can share your understanding of your customer’s pain points, a testimony of how you overcame it, and a viable solution they can get when they sign up with you or buy your products.<\/p>\n\n\n\n
Social media goes across an array of different platforms.<\/p>\n\n\n\n
A visitor to your website could share your post on Facebook, Twitter, LinkedIn, etc. With so many other platforms and thousands of customer-related concerns that you are also tracking, it can get quite overwhelming to identify which should be your priority and focus.\u00a0<\/p>\n\n\n\n
The world just got bigger by being online, and metrics can help keep you organized to see how your business is doing through these platforms.<\/p>\n\n\n\n
Think of metrics as indicators that give feedback on what is going well and where your business is struggling. Take metrics as a performance review of your strategies. <\/p>\n\n\n\n
Here are metrics that you should be focusing on.<\/p>\n\n\n\n
On Awareness<\/h2>\n\n\n\n
We should all be concerned about this category. Through awareness, you will be able to build a relationship with customers and earn their trust. This trust will then open doors for you to give insights and lead them on their decision-making journey. <\/p>\n\n\n\n
When customers recognize you and know your voice, they will be able to tell you apart from others, and it builds customer loyalty.<\/p>\n\n\n\n
1. Brand Awareness<\/h3>\n\n\n\n
Who doesn’t want their name to be known in the whole world?<\/p>\n\n\n\n
You will learn how your brand awareness is doing by how many people have visited, tagged you, shared your content, etc.<\/p>\n\n\n\n
It is essential to track how many people have come across your platforms. This gives insight into how many people have heard of you or could potentially get to know you.<\/p>\n\n\n\n
2. Audience growth rate<\/h3>\n\n\n\n
So customers have come across you on social media on various platforms. Since we are in a competitive online world, you need to think of how many have chosen to follow you in a certain amount of time.\u00a0<\/p>\n\n\n\n
You have a total number of existing followers.<\/p>\n\n\n\n
Divide the new ones by the existing ones, then multiply by 100. This could be several followers from last month or however you have set it. You will be able to see if you are gaining followers or actually losing them.<\/p>\n\n\n\n
3. Post reach<\/h3>\n\n\n\n
Some metrics study the number of times your post was seen even after the visitor left it. Perhaps you created a reel. If at least a hundred viewers saw this reel and because they enjoyed watching it so much, they continued to press “replay,” it will show that 100 people visited the reel.\u00a0<\/p>\n\n\n\n
Take note that when you want to reach viewers, you have to consider when they are most active. Perhaps during their lunch break or late in the evening during their downtime, they can look at your content.<\/p>\n\n\n\n
Looking at the post reach could also let you know if you are connecting with your prospects through your content. <\/p>\n\n\n\n
4. Social share of voice (SSoV)<\/h3>\n\n\n\n
Customers have a significant platform for sharing their voices or thoughts with people on social media. Imagine that customers can easily tag you to give a review about the product they have used. This is an example of a direct tag.<\/p>\n\n\n\n
On the other hand, perhaps a customer would just write your brand without tagging you on their appreciation post. This latter is an example of an indirect way of sharing their voice.<\/p>\n\n\n\n
SSoV metrics can let you know how many mentions your company has versus your competitors. This speaks volumes of brand exposure against that of your competitor.\u00a0<\/p>\n\n\n\n
- Interaction<\/strong>. This is also called engagement by others. Here you are looking at the number of customers who have continued to show interest. This can be seen through their attempts to gain more information. They still have the problem with no viable solution and are looking into whether you can meet their need or want.<\/li>
- 11. Customer satisfaction score (CSAT)<\/a><\/li><\/ul><\/li>
- 8. Conversion rate<\/a><\/li>
- 6. Applause rate<\/a><\/li><\/ul><\/li>
- 2. Audience growth rate<\/a><\/li>
- The Importance of Social Media Metrics<\/a><\/li>
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