{"id":38563,"date":"2022-04-28T18:48:19","date_gmt":"2022-04-29T01:48:19","guid":{"rendered":"https:\/\/bamf.com\/?p=38563"},"modified":"2022-05-03T03:56:14","modified_gmt":"2022-05-03T10:56:14","slug":"best-time-to-post-on-instagram-a-full-guide","status":"publish","type":"post","link":"https:\/\/bamf.com\/best-time-to-post-on-instagram-a-full-guide\/","title":{"rendered":"Best Time to Post on Instagram? A Full Guide"},"content":{"rendered":"\n
Instagram is one of the most popular platforms out there.<\/p>\n\n\n\n
Trust me.<\/p>\n\n\n\n
It caters to a wide range of audiences, and the best thing about it is that it hosts short pieces of media that are easily consumable.<\/p>\n\n\n\n
Promoting on the platform is a great way to spark engagement.<\/p>\n\n\n\n
In general, the best time to post on Instagram is 11 am on any workday, but it’s not really that simple.<\/p>\n\n\n\n
Today, we’ll cover other factors that you have to keep in mind when posting on the platform.<\/p>\n\n\n
This article will go over pro tips and give you a complete guide to help you create a schedule that will best target your audience. <\/p>\n\n\n\n
Sweet, right?<\/p>\n\n\n\n
Social media is powerful, but no one will know how great your content is if you don’t reach them at the right time.<\/p>\n\n\n\n
Listen.<\/p>\n\n\n\n
Timing is everything.<\/p>\n\n\n\n
These are the things that you should be considering:<\/p>\n\n\n\n
Most of your timing is going to depend on the type of prospect that you have.<\/p>\n\n\n\n
If you’re targeting people who work long nights, you’ll want to time your posts during their breaks; if it’s for normal professionals with day jobs, then it’s going to be at lunchtime; if your potential customers only have time on the weekends, you’ll want to focus all your efforts during Saturday and Sunday.<\/p>\n\n\n\n
What’s critical here is the degree of personalization you’ll go through for your prospect.<\/p>\n\n\n\n
You want to adapt to their needs, and part of that is adapting to their timetables.<\/p>\n\n\n\n
Let’s start with the more general rules for your typical work week.<\/p>\n\n\n\n
On weekdays, Instagram engagement \u2013 on a global basis \u2013 starts picking up from 10 am to 11 am, with peak times ranging from 11 am to noon.<\/p>\n\n\n\n
Why? <\/p>\n\n\n\n
Glad you asked.<\/p>\n\n\n\n
This is probably attributed to the fact that a lot of people are usually awake during this time, they’re approaching the general hour for a lunch break and they want to take a mini-break in the form of an IG scroll.<\/p>\n\n\n\n
In general, you will never be wrong if you post at 11 am on weekdays.<\/p>\n\n\n\n
However, there is one small problem with this assumption.<\/p>\n\n\n\n
Being a marketer, you’re not aiming to hit the general populace with your posts, you’re targeting a select group of people and if you don’t have enough sway, you’re competing with a lot of accounts that are using the same tactic.<\/p>\n\n\n\n