- What is a social media calendar? <\/a><\/li>
- Why is a social media calendar important?<\/a><\/li>
- Five steps to creating a social media calendar— and crushing it!<\/a>
- Know Your WHO<\/a><\/li>
- Focus and Organize Content<\/a><\/li>
- Set Your Publishing Schedule<\/a><\/li>
- Maximize Use of Platforms<\/a><\/li>
- Monitor and Evaluate<\/a><\/li><\/ul><\/li>
- Takeaways When You Create a Social Media Calendar<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What is a social media calendar? <\/h2>\n\n\n\n
These calendars are put together to give you a picture of what you plan to talk about or promote on your platforms.<\/p>\n\n\n\n
Just like our personal calendars, this visual tool can be used to help you strategize your content and its release.<\/p>\n\n\n\n
Components of a quality calendar include the date and time the post will be shared, identification of platform, and the images, article, or creative content posted. You may also want to keep the links or tags that could help it get more visibility or generate leads.\u00a0<\/p>\n\n\n\n
Plus, it can come in handy during the feedback session afterward.<\/p>\n\n\n\n
Why is a social media calendar important?<\/h2>\n\n\n\n
How many of us have sat in front of our screen wondering what to post or how to even say it?<\/p>\n\n\n\n
A lot.<\/p>\n\n\n\n
While this calendar may meet daily and short-term goals, we have to recognize that tits effective use will help us in the long term.<\/p>\n\n\n\n
You get to take advantage of sudden spurts of energy and plan posts in advance.<\/p>\n\n\n\n
Here’s why we recommend you plan your content in advance.<\/p>\n\n\n\n
First of all, you’ll be able to publish your content at just the right time. <\/p>\n\n\n\n
Publish your post to build excitement around a campaign or let your audience know about events that they can expect. <\/p>\n\n\n\n
When you are timely about sending campaign information, you can also prepare to reach more people and follow up on any questions others may ask about it. To publish on time, you have thought about the month, day of the week, and even minor details like time.<\/p>\n\n\n\n
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<\/figure>\n\n\n\nAnother reason to create one is to make sure that your content is relevant. How many of us quickly fall into the trap of procrastination?<\/p>\n\n\n\n
We might have taken so much time prepping for spring cleaning, only to realize that summer is here, and the image might not fit into what you’re talking about.\u00a0<\/p>\n\n\n\n
Let’s remember that what you’re posting will also lead to indirect or passive <\/em>leads.<\/p>\n\n\n\n
You want to make sure that you are relevant so that others can see your commitment to keeping connected. This is not only a marketing strategy, but engaging with an audience will further help you develop your business with the most up-to-date feedback or engagement from your posts.<\/p>\n\n\n\n
The third benefit of having a social media calendar is building rapport and trust with your customers. It is not only about watching the seasons or social events, but consistently posting will allow your target audience to know that you are available.<\/p>\n\n\n\n
Loyal customers will look forward to your posts. For new ones, they will pick up on how active you are with your customers. They will see that the content you are sharing is relevant and meets their needs or wants. <\/p>\n\n\n\n
Five steps to creating a social media calendar— and crushing it!<\/strong><\/h2>\n\n\n\n
Know Your WHO<\/strong><\/h3>\n\n\n\n
Be clear on who your target audience is and make efforts to understand them. Think about their pain points.<\/p>\n\n\n\n
Discover where they go on social media to find advice, enjoyment, or even a sense of belongingness.\u00a0<\/p>\n\n\n\n
By understanding their wants, needs, and social habits, you can zone in on specific content and platform that you can focus on. Remember that focus is more important than casting your energy everywhere with little fruit. <\/p>\n\n\n\n
If you are already on different social media platforms, you may want to do an audit instead. An audit will help you determine what is going well for you.<\/p>\n\n\n\n
Look into the content that your audience engages with, what time they are online, or even the platforms they are in. Next, determine where the gaps are in your service. Take a look at where and when there is low engagement.<\/p>\n\n\n\n
Check to see if you are publishing promptly, relevant, or communicating and building trust. Lastly, you will want to brainstorm and strategize ways that you can improve yourself. Look at your highlights. Look at your gaps. Determine steps that you can take to address those gaps and turn them into highlights.\u00a0<\/p>\n\n\n\n
Focus and Organize Content<\/strong><\/h3>\n\n\n\n
Since you have already established your WHO, you must engage them through meaningful content. <\/p>\n\n\n\n
If you are wondering what to post, ask your WHO.<\/p>\n\n\n\n
Provide quizzes, take a poll, or engage them in focused group discussions. The output from there can help you identify content, and with the social media calendar, strategically organize when you have it published. <\/p>\n\n\n\n
Also, consider what the goal behind your post is. Is it to share information, educate them on a particular topic, or for them to be entertained?<\/p>\n\n\n\n
Using any of these tactics is just as crucial as offering information about your business or the product you are selling.<\/p>\n\n\n\n
Another tip is to take your content and organize them by putting them into different categories. Are you going to create a blog post? Will you share a video? Perhaps you’ll share weekly tips? Are you going to quote someone important in the industry you are in? Place them in different categories so you won’t overwhelm the audience with too many blog posts, and they can enjoy reels or quick tutorial videos within the week as an example.\u00a0<\/p>\n\n\n\n
There will be some ideas that won’t be used while brainstorming.<\/p>\n\n\n\n
Or perhaps, after you have published, you thought of another, or customer feedback helped you see that you needed to create a short how-to video to answer their query. It is best to write these content ideas down in one place to review continually and perhaps publish later.<\/p>\n\n\n\n
- Focus and Organize Content<\/a><\/li>
- Why is a social media calendar important?<\/a><\/li>
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