{"id":38599,"date":"2022-05-19T17:15:34","date_gmt":"2022-05-20T00:15:34","guid":{"rendered":"https:\/\/bamf.com\/?p=38599"},"modified":"2022-05-19T17:16:30","modified_gmt":"2022-05-20T00:16:30","slug":"how-to-create-a-linkedin-newsletter-for-growth-this-year","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-create-a-linkedin-newsletter-for-growth-this-year\/","title":{"rendered":"How to Create a LinkedIn Newsletter For Growth This Year!"},"content":{"rendered":"\n

If you follow BAMF on LinkedIn, you’ll notice that we also maintain a newsletter.<\/p>\n\n\n\n

(Follow it, it’s pretty good.)<\/p>\n\n\n\n

It’s one of our alternate forms of content and we use it to provide our followers with growth hacking tips on a weekly basis.<\/p>\n\n\n\n

In this guide, we take a look at how to create a LinkedIn newsletter and why you should be leveraging one.<\/p>\n\n\n\n

Benefits of Having a LinkedIn Newsletter<\/h2>\n\n\n\n

It’s Easy to Use<\/h3>\n\n\n\n

Email newsletters require special software to deploy.<\/p>\n\n\n\n

This costs money and takes time to get the hang of.<\/p>\n\n\n\n

Do you have a LinkedIn account?<\/p>\n\n\n\n

Then, you can easily launch your own LinkedIn newsletter.<\/p>\n\n\n\n

It’s really that simple.<\/p>\n\n\n\n

Note: you can only have one newsletter per LinkedIn account or page.<\/p>\n\n\n\n

Anyone Can Follow You*<\/h3>\n\n\n\n

On email newsletters, you need to catch people in your funnel before you can get them to subscribe, which is usually a struggle because you either have to work with a list of contacts or get separate mediums to promote it.<\/p>\n\n\n\n

LinkedIn newsletters are a little different.<\/p>\n\n\n\n

*As long as someone is a LinkedIn member they can click follow if they run into your newsletter on the platform and like it.<\/p>\n\n\n\n

But, that’s not all.<\/p>\n\n\n\n

Anyone can also comment, engage with, or even share your newsletter if they choose to do so.<\/p>\n\n\n\n

You Can Use It To Boost Engagement<\/h3>\n\n\n\n

A newsletter serves as a different avenue for engagement.<\/p>\n\n\n\n

It’s different in style from your posts and the other stuff that you can share on LinkedIn and as a result, it’s its own platform in a sense.<\/p>\n\n\n\n

Specially crafted newsletters for different audiences can do a lot to boost your engagement.<\/p>\n\n\n\n

In fact, if you create a newsletter within the right niche, you can easily leverage it to bring in additional leads!<\/p>\n\n\n\n

How to Create a LinkedIn Newsletter<\/h2>\n\n\n\n

Start With Your Main Target Audience<\/h3>\n\n\n\n

Ask yourself this question?<\/p>\n\n\n\n

“Who follows me on LinkedIn?”<\/p>\n\n\n\n

Is your audience primarily your prospects? Are they interested in other work that you do? Or, maybe you want something general?<\/p>\n\n\n\n

Whatever it is, your LinkedIn newsletter has to provide value to a group of people that follow you.<\/p>\n\n\n\n

Here’s what.<\/p>\n\n\n\n

If you’ve been building your audience using an ideal customer profile, then this becomes easier since you can use your ICP as a guideline on what you should be posting.<\/p>\n\n\n\n

Or else, you can use your newsletter to appeal to a subset of people that follow you.<\/p>\n\n\n\n

How to create an ideal customer profile on LinkedIn<\/a><\/p><\/blockquote>\n\n\n\n

Choose If You Want It On Your Page or Profile<\/h3>\n\n\n\n

Pages or profiles can have LinkedIn newsletters, use whichever has the most traction.<\/p>\n\n\n\n

Creating One on LinkedIn<\/h3>\n\n\n\n

First, you want to log into LinkedIn and head over to<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

On the upper right-hand side, you should see an option to “Create a newsletter”.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This should open a popup where you can fill out details about your newsletter.<\/p>\n\n\n\n

Add a catchy title, select how often you want to publish, and give it a quick description. Make sure you add some of the keywords you’re looking at hitting here.<\/p>\n\n\n\n

Don’t forget your visuals! It’s the first that people see. Add an image, it could be your logo, it could be your profile photo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And, that’s about it.<\/p>\n\n\n\n

You can now start creating newsletter articles!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now you want to write your first post.<\/p>\n\n\n\n

Make sure you welcome everyone for joining your newsletter and give them something of value.<\/p>\n\n\n\n

Tell them what your newsletter is going to be about and why they should join it.<\/p>\n\n\n\n

And, then tease them with some upcoming content.<\/p>\n\n\n\n

Add a cover image (make sure you follow a recurring theme in your next newsletters).<\/p>\n\n\n\n

Once you’re done, hit “Publish”.<\/p>\n\n\n\n

Now you’re golden!<\/p>\n\n\n\n

Some Newsletter Growth Hacking Tips<\/h2>\n\n\n\n

Post on Schedule<\/h3>\n\n\n\n

Consistency is critical with LinkedIn newsletters.<\/p>\n\n\n\n

Your followers will want to have a reason to follow you so you need to be consistent with your publishing schedule.<\/p>\n\n\n\n

We recommend that you go with the weekly route.<\/p>\n\n\n\n

If you feel like this is just too much content for you to do, then try once every two weeks.<\/p>\n\n\n\n

We don’t usually recommend posting a newsletter monthly because this might cause your followers to lose interest in what you’re promoting.<\/p>\n\n\n\n

Don’t Treat it Like an Email Newsletter<\/h3>\n\n\n\n

One of the reasons that LinkedIn newsletters have risen in prominence is the fact that they are not formatted like an email newsletter.<\/p>\n\n\n\n

Yes, there is less leeway for you to add custom elements, but this is the beauty of the whole format.<\/p>\n\n\n\n

It looks like a blog post more than a newsletter, so treat it in the same way.<\/p>\n\n\n\n

You want to take on a different voice and not sound sales-y or like you’re trying to make a follow-up.<\/p>\n\n\n\n

Want to Add Customization? You can!<\/h3>\n\n\n\n

A common complaint of LinkedIn newsletters is the lack of customizability. You can’t use elements and you only have what LinkedIn provides, but that shouldn’t be a problem.<\/p>\n\n\n\n

You can add videos, links, and even slides to your LinkedIn newsletter.<\/p>\n\n\n\n

Yes, it does follow a vertical flow, but this is more than enough to let it stand out.<\/p>\n\n\n\n

Make sure you always add visuals to break up your text.<\/p>\n\n\n\n

This makes it more readable.<\/p>\n\n\n\n

Takeaways<\/h2>\n\n\n\n

If you have the content to spare and the time to maintain it, creating a LinkedIn newsletter is one of the best things that you can do on the platform.<\/p>\n\n\n\n

A LinkedIn newsletter allows you to have a completely different voice on LinkedIn, gives you an avenue to post longer content, and it’s another medium to provide your users with value.<\/p>\n\n\n\n

To add to this<\/p>\n\n\n\n

And, the kicker?<\/p>\n\n\n\n

It’s fairly easy to do! It’s almost as easy as putting up a LinkedIn article.<\/p>\n\n\n\n

The secret is maintaining it and posting consistently.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you follow BAMF on LinkedIn, you’ll notice that we also maintain a newsletter. (Follow it, it’s pretty good.) It’s one of our alternate forms of content and we use it to provide our followers with growth hacking tips on a weekly basis. In this guide, we take a look at how to create a […]<\/p>\n","protected":false},"author":5,"featured_media":38606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/How-to-Create-a-LinkedIn-Newsletter-For-Growth-This-Year.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/38599"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=38599"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/38599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/38606"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=38599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=38599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=38599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}