- How Do I Access LinkedIn Creator Analytics?<\/a><\/li>
- What Are You Tracking With LinkedIn Creator Analytics?<\/a>
- Time Periods<\/a><\/li>
- Content Performance<\/a><\/li>
- Top engagement demographics<\/a><\/li>
- Exporting All That Data<\/a><\/li><\/ul><\/li>
- Wait, Where Are My Creator Analytics?<\/a><\/li>
- Could They Improve This In The Future?<\/a><\/li>
- Are The Numbers Accurate?<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
How Do I Access LinkedIn Creator Analytics?<\/h2>\n\n\n\n
First, you want to head over to your LinkedIn profile and click on the post impressions section underneath. (Indicated in the box below.)<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-74.png\")
<\/figure>\n\n\n\nAnd, just like that, you get access to your analytics!<\/p>\n\n\n\n
![\"Using](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-75.png\")
<\/figure>\n\n\n\nNow that you’ve accessed your creator analytics. It’s time to take a look at what you have at your disposal.<\/p>\n\n\n\n
What Are You Tracking With LinkedIn Creator Analytics?<\/h2>\n\n\n\n
Time Periods<\/h3>\n\n\n\n
All analytics platforms have options for you to limit the time periods covered. However, on LinkedIn Creator Analytics, it isn’t as granular as you would expect in the main view. You can be more particular with your exported data.<\/p>\n\n\n\n
Instead of getting some more custom, you’re limited to the past 7 days, two weeks, month, quarter, and year.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-77.png\")
<\/figure>\n\n\n\nContent Performance<\/h3>\n\n\n\n
The next major part of the LinkedIn Creator Analytics platform is the content performance graph.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-78.png\")
<\/figure>\n\n\n\nNow, we would have loved it if we could have more granular data or have it converted to raw data on the main view \u2013 there’s an export function you can use though \u2013 but what you get is a visual representation of how people are interacting with your content.<\/p>\n\n\n\n
You get two main views:<\/p>\n\n\n\n
- Impressions<\/li>
- Engagements<\/li><\/ul>\n\n\n\n
Impressions deals with how many people have been running into the content that you’re putting out. This is critical to check if you have enough eyes on your content. If you find that you have a lot of impressions but only a few conversions or engagements, that means your content doesn’t resonate enough with your audience.<\/p>\n\n\n\n
Engagements are the number of people who have either commented, shared, or reacted to your posts. This is an excellent barometer of how much your content appeals to the audience that you’re putting it out. If you find that your engagements are increasing, this means that your content is getting better, or that you’re releasing enough content to appeal to your audience.<\/p>\n\n\n\n
If engagements are dropping it could be from the decrease in your activity on LinkedIn or your content not being appealing enough to your followers.<\/p>\n\n\n\n
These two metrics can be interchanged via the submenu.<\/p>\n\n\n\n
We advise that you check both views to see how both numbers compare.<\/p>\n\n\n\n
Remember, you could have quickly increasing impressions and have engagements plateau. By studying their correlation, you can figure out how to troubleshoot the issues you’re having.<\/p>\n\n\n\n
If you want a more granular look, you can move your cursor along the slope and see individual numbers.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-79.png\")
<\/figure>\n\n\n\nTop engagement demographics<\/h3>\n\n\n\n
All social media platforms, even professional ones such as LinkedIn, place a premium on engagement and it’s no surprise that it forms the second part of the LinkedIn Creator Analytics platform.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-83.png\")
<\/figure>\n\n\n\nYou get to take a look at who’s engaging with your content broken down into:<\/p>\n\n\n\n
- Job titles<\/li>
- Locations<\/li>
- Industries<\/li>
- Seniority<\/li>
- Company size<\/li>
- Companies<\/li><\/ul>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-84.png\")
<\/figure>\n\n\n\nThere are two main ways you can leverage these particular data sets.<\/p>\n\n\n\n
- Audits <\/strong>– you can take a look at who’s checking out your content and verify if you’re hitting the ideal customer profile you’re aiming for. Say you want to reach only managerial levels, you can easily verify if these types are engaging with your content. This also works the other way, if you find that your ICP is not checking out your content, then maybe it’s time to improve or work on it so they do.<\/li>
- Opportunities for Growth<\/strong> – sometimes you just want to look at certain demographics that seem to be interacting and engaging well with your content and leverage that information to create more content that resonates with them. We’ve done this before for expansion and we find that it’s an easy way to penetrate new markets easily.<\/li><\/ul>\n\n\n\n
- Opportunities for Growth<\/strong> – sometimes you just want to look at certain demographics that seem to be interacting and engaging well with your content and leverage that information to create more content that resonates with them. We’ve done this before for expansion and we find that it’s an easy way to penetrate new markets easily.<\/li><\/ul>\n\n\n\n
- Audits <\/strong>– you can take a look at who’s checking out your content and verify if you’re hitting the ideal customer profile you’re aiming for. Say you want to reach only managerial levels, you can easily verify if these types are engaging with your content. This also works the other way, if you find that your ICP is not checking out your content, then maybe it’s time to improve or work on it so they do.<\/li>
- Content Performance<\/a><\/li>
- What Are You Tracking With LinkedIn Creator Analytics?<\/a>
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-80-1024x140.png\")
<\/figure>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-81-1024x404.png\")
<\/figure>\n\n\n\n