- How to Optimize Your Instagram Bio: The Basics<\/a><\/li>
- Add a Link to Your Website or Landing Page<\/a><\/li>
- Add a Way for People to Contact You<\/a><\/li>
- Special Characters in Your Instagram Bio<\/a><\/li>
- Add Your Company or Personal IG Handle!<\/a><\/li>
- Add Hashtags<\/a><\/li>
- Keep It Short and Make it \u201cLook\u201d Short<\/a><\/li>
- Instagram Posts Should Reflect Your Bio<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
How to Optimize Your Instagram Bio: The Basics<\/h2>\n\n\n\n
There are different ways to approach optimizing your LinkedIn bio.<\/p>\n\n\n\n
You can use a chunk of text that tells people about who you are.<\/p>\n\n\n\n
You can scrap the introduction altogether and put something mysterious.<\/p>\n\n\n\n
Or maybe, you want to skip words altogether and just put it together with a bunch of emojis that describe who you are. (A good example of this is that fast-food chain we all love \ud83d\ude09 )<\/p>\n\n\n\n
It pretty much depends on you.<\/p>\n\n\n\n
First of all, you want to determine your branding.<\/p>\n\n\n\n
From there you can move on with the approach you want to take.<\/p>\n\n\n\n
The following are a list of best practices that you can follow.<\/p>\n\n\n\n
Tell People About What You Do<\/p>\n\n\n\n
There are different ways of doing this:<\/p>\n\n\n\n
- Add your company vision, if it\u2019s short enough to fit.<\/li>
- A one-liner that adds mystery (or fun) to what you do.<\/li>
- Describe how you or your brand can change people\u2019s lives in one sentence.<\/li>
- Your personal vision statement.<\/li>
- A quick quote from a business leader or renowned visionary in your field.<\/li><\/ul>\n\n\n\n
Or<\/p>\n\n\n\n
- A quick list that serves as a complete factsheet about you.<\/li><\/ul>\n\n\n\n
Given that we find lists very effective, since we use them on LinkedIn headlines, we\u2019ve found that they work well on Instagram bio optimizations.<\/p>\n\n\n\n
Here\u2019s why.<\/p>\n\n\n\n
A list allows you to create visually appealing bios with line breaks that are easy to read.<\/p>\n\n\n\n
It\u2019s also easier to add more information about your brand without it being too text-heavy.<\/p>\n\n\n\n
If you\u2019re going for a list make sure that you:<\/p>\n\n\n\n
- Tell people what you do in ten words or less<\/li>
- Add some social credibility, e.g. list of your clients, achievements, etc.<\/li>
- Add your business type, if you can<\/li>
- Add a quick fact about you<\/li><\/ul>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-99.png\")
<\/figure>\n\n\n\nAdd a Link to Your Website or Landing Page<\/h2>\n\n\n\n
One of the most essential things I\u2019ll recommend is to make sure that you have a link feeding through either your landing page or a website that you manage.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-100.png\")
<\/figure>\n\n\n\nAdd a Way for People to Contact You<\/h2>\n\n\n\n
If you want a quick way for people to connect with you that\u2019s not through DMs \u2014 because sliding into DMs isn\u2019t always the way to go \u2014 you can even add a number for prospects to reach you on or a general company email catchall inbox.<\/p>\n\n\n\n
This allows people who have inquiries to have a way of contacting you properly.<\/p>\n\n\n\n
There are even some who put their meeting links here. But it\u2019s not really the best use of the space since you can place that in your link area and it\u2019s always best to make your profile look less of a funnel and more of a portfolio.<\/p>\n\n\n\n
When in doubt just add your email address here.<\/p>\n\n\n\n
Special Characters in Your Instagram Bio<\/h2>\n\n\n\n
Yes, you can use emojis in your Instagram bio.<\/p>\n\n\n\n
And, please use them.<\/p>\n\n\n\n
The reason we like emojis so much on Instagram is the fact that they allow you to break up chunks of text into bits that are visually pleasing.<\/p>\n\n\n\n
Here\u2019s the thing.<\/p>\n\n\n\n
Even if bios are so shortly worded out, people still don\u2019t want to read things that appear text-heavy.<\/p>\n\n\n\n
The reason prospects are on IG in the first place is not to read, but rather look at the photos and posts that you have.<\/p>\n\n\n\n
If you want to optimize your Instagram bio a little bit more, make sure you add some text that\u2019s in bold, too. We have a guide on LinkedIn formatting that uses the same principle on Instagram.<\/p>\n\n\n\n
You need to insert special characters to utilize line breaks properly.<\/p>\n\n\n\n
Add Your Company or Personal IG Handle!<\/h2>\n\n\n\n
If you’re optimizing your company account, then add your personal IG handle. You can also do this the other way around with your personal account tagging your company account.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-101.png\")
<\/figure>\n\n\n\nThe reason why this is something we recommend is so that you can separate your work and personal life with different accounts, while still giving people context on what you do.<\/p>\n\n\n\n
You automatically give people who follow your personal account a chance to work with you. On the flipside, people who follow your business account get a chance to discover you on a more personal level.<\/p>\n\n\n\n
It makes you more relatable!<\/p>\n\n\n\n
Add Hashtags<\/h2>\n\n\n\n
Do you have a company hashtag you want to use?<\/p>\n\n\n\n
Or, maybe you just want to make sure that you’re relevant in your niche.<\/p>\n\n\n\n
In that case, feel free to add hashtags to your bio.<\/p>\n\n\n\n
They make it easier for Instagram to “see” your profile and categorize it with the hashtags that you’re using!<\/p>\n\n\n\n
Keep It Short and Make it \u201cLook\u201d Short<\/h2>\n\n\n\n
Instagram only allows 150 characters in their bio.<\/p>\n\n\n\n
But, do you ever notice that the bios of some people seem to run so long?<\/p>\n\n\n\n
That\u2019s because they are not optimized well.<\/p>\n\n\n\n
Text breaks, using short lines and phrases, spacing words with special characters all contribute to making your bio look short and sweet.<\/p>\n\n\n\n
Again, to remind you, people aren\u2019t here to read, they\u2019re here to look at photos.<\/p>\n\n\n\n
The moment they see something that looks text-heavy, they won\u2019t hesitate to be turned off by it.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-102.png\")
<\/figure>\n\n\n\nInstagram Posts Should Reflect Your Bio<\/h2>\n\n\n\n
If your reels and stories, help draw attention to your bio and reel people in, your posts are still going to take the largest spaces in terms of screen real estate.<\/p>\n\n\n\n
This means that whatever posts are on your Instagram right now have to also reflect the bio you\u2019ve created.<\/p>\n\n\n\n
For example, if you can yourself a \u201cperson of adventure\u201d then at least one of the 9 visible posts on your profile underneath your bio has to indicate that you go on an adventure.<\/p>\n\n\n\n
As much as your would love to have people judge you with the quality of your bio, they\u2019re still going to be taking a look at your posts to see if there is a connection between what you say you do and what you post.<\/p>\n\n\n\n
Think about it as social credibility.<\/p>\n\n\n\n
On LinkedIn, you don\u2019t expect a member of the academe not to post things that are intellectually inclined. That just creates a disconnect.<\/p>\n\n\n\n
Make sure the branding of your posts also reflects the branding you\u2019ve chosen on your bio. <\/p>\n\n\n\n
- A quick list that serves as a complete factsheet about you.<\/li><\/ul>\n\n\n\n
- Add a Link to Your Website or Landing Page<\/a><\/li>