{"id":38776,"date":"2022-07-08T13:55:28","date_gmt":"2022-07-08T20:55:28","guid":{"rendered":"https:\/\/bamf.com\/?p=38776"},"modified":"2022-07-08T13:55:31","modified_gmt":"2022-07-08T20:55:31","slug":"facebook-relevance-score-how-to-get-better-ads-on-fb","status":"publish","type":"post","link":"https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/","title":{"rendered":"Facebook Relevance Score: How to Get Better Ads on FB"},"content":{"rendered":"\n<p>Nobody really talks about the Facebook relevance score, but it&#8217;s one of the metrics that you should be paying attention to if you want better ads on the platform.<\/p>\n\n\n\n<p>What do you mean by better ads?<\/p>\n\n\n\n<p>We&#8217;re talking about dropping your costs and increasing the number of people we show ads to.<\/p>\n\n\n\n<p>Now, doesn&#8217;t that sound like every growth hacker&#8217;s dream?<\/p>\n\n\n\n<p>It sure is.<\/p>\n\n\n\n<p>In this guide, we take a look at what you can do to improve your Facebook relevance score, what are the implications of a better score, and how this will all come together in the long run.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-38093071-7a16-4bbe-b4ca-64cb2adc6a8b\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#0-what-is-the-facebook-relevance-score>What is the Facebook Relevance Score?<\/a><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#1-why-is-it-important>Why Is It Important?<\/a><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#2-understand-your-ideal-customer-profile>Understand Your Ideal Customer Profile<\/a><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#3-ab-testing-your-ads-is-crucial>A\/B Testing Your Ads is Crucial<\/a><ul><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#4-ab-testing-your-audience>A\/B Testing Your Audience<\/a><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#5-ab-testing-your-ads>A\/B Testing Your Ads<\/a><\/li><\/ul><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#6-keep-trying>Keep Trying<\/a><\/li><li><a href=https:\/\/bamf.com\/facebook-relevance-score-how-to-get-better-ads-on-fb\/#7-takeaways-on-facebook-relevance-scores>Takeaways on Facebook Relevance Scores<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-the-facebook-relevance-score\">What is the Facebook Relevance Score?<\/h2>\n\n\n\n<p>The Relevance Score on Facebook is how the platform rates the quality of the ads that you&#8217;re putting out on it.<\/p>\n\n\n\n<p>The higher the score, the better the perceived quality according to the algorithm.<\/p>\n\n\n\n<p>Sounds simple right?<\/p>\n\n\n\n<p>It is, to be honest, but with all things digital marketing, it always helps if you can better understand it.<\/p>\n\n\n\n<p>The goal of the Facebook Relevance Score is to make sure that you have a gauge of your ad&#8217;s quality.<\/p>\n\n\n\n<p>Does it always work?<\/p>\n\n\n\n<p>Well, it depends on who you ask. However, you need to know that you&#8217;ve got to pay attention to it since it&#8217;s an &#8220;in-house&#8221; metric.<\/p>\n\n\n\n<p>The score is on a Likert scale of 1-10 with 10 being the highest, and the aim is to get better scores with the ads that you put out.<\/p>\n\n\n\n<p>How do they work?<\/p>\n\n\n\n<p>Simple.<\/p>\n\n\n\n<p>Facebook determines the score by how it expects your ad to perform based on negative or positive feedback from your audience.<\/p>\n\n\n\n<p>If they hide your ad, that&#8217;s negative feedback, if they have a high propensity of converting that&#8217;s considered positive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-113.png\" alt=\"\" class=\"wp-image-38780\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-is-it-important\">Why Is It Important?<\/h2>\n\n\n\n<p>Better scores don&#8217;t just mean lower costs when it comes to reaching people, it also can also help you assess campaigns that are already currently running.<\/p>\n\n\n\n<p>You can literally use the score during your testing to figure out which campaigns have a better chance of making a difference.<\/p>\n\n\n\n<p>And, that&#8217;s saying a lot.<\/p>\n\n\n\n<p>Here&#8217;s the thing.<\/p>\n\n\n\n<p>These metrics are from Facebook themselves so that means you get to know how the platform itself rates your chances of doing great.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-understand-your-ideal-customer-profile\">Understand Your Ideal Customer Profile<\/h2>\n\n\n\n<p>The first thing that you have to do is to take a look at your ideal customer profile.<\/p>\n\n\n\n<p>We cannot stress this enough in any campaign that you&#8217;re doing.<\/p>\n\n\n\n<p>The foundation of growth hacking is to understand who your customer is.<\/p>\n\n\n\n<ul><li>Who are they?<\/li><li>When are they easiest to contact?<\/li><li>What kind of things are they into?<\/li><li>Where do they hang around online?<\/li><li>Why would they be interested in your offer?<\/li><\/ul>\n\n\n\n<p>Mind you, this is an oversimplification of the process and there&#8217;s a lot more than you have to ask yourself when building an ideal customer profile\/persona. (Plus the fact that you&#8217;re likely to have more than one type of customer.)<\/p>\n\n\n\n<p>Once you answer these questions, only then can you answer, &#8220;how do I convert them?&#8221;<\/p>\n\n\n\n<p>This type of foundation-setting is integral in growth marketing and without going through this step, you will not be able to create content that will resonate with them.<\/p>\n\n\n\n<p>If you want to increase your Facebook relevance score, you need to make sure you know who your customers are.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><a href=\"http:\/\/bamf.lovelacecreative.co\/creating-ideal-customer-profile-on-linkedin\/\" data-type=\"URL\" data-id=\"http:\/\/bamf.lovelacecreative.co\/creating-ideal-customer-profile-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Creating an Ideal Customer Profile on LinkedIn<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ab-testing-your-ads-is-crucial\">A\/B Testing Your Ads is Crucial<\/h2>\n\n\n\n<p>One of the best ways to improve not only your Facebook relevance scores, but all of the ads that you have running, is to run A\/B tests before you invest your entire ad budget on a particular campaign.<\/p>\n\n\n\n<p>Here&#8217;s why it works.<\/p>\n\n\n\n<p>A\/B testing allows you to verify your hypotheses.<\/p>\n\n\n\n<p>Think about social media ad campaigns as part art and science.<\/p>\n\n\n\n<p>The art is knowing how your customer will respond and the types of content you&#8217;ll put out that <em>might<\/em> resonate with them, but the science is getting to test if these types of content work.<\/p>\n\n\n\n<p>Enter A\/B testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-ab-testing-your-audience\">A\/B Testing Your Audience<\/h3>\n\n\n\n<p>Split testing can involve your audience.<\/p>\n\n\n\n<p>This is either done by checking if your ideal customer profile actually is on and responds to your ads on Facebook or adding variations to your demographics a little by little to check if this makes your ads more engaging.<\/p>\n\n\n\n<p>Even though this takes a lot of time, it saves you a lot of money in the long run, and it allows you better understand your audience demographics on a more granular level.<\/p>\n\n\n\n<p>For example, do certain prospects from a particular geographical locale respond better to ads if they are more likely to be interested in a certain subject.<\/p>\n\n\n\n<p>These little differences might seem painstakingly hard to understand, but they are key to getting you one step closer to better ads on the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-ab-testing-your-ads\">A\/B Testing Your Ads<\/h3>\n\n\n\n<p>Since you&#8217;re done with your audience, it&#8217;s time to take a look at your ads themselves.<\/p>\n\n\n\n<p>Now, a lot of people might do these two things, either an A\/B test for two very different campaigns or an A\/B test for more minute differences.<\/p>\n\n\n\n<p>Want to know how growth hackers A\/B test?<\/p>\n\n\n\n<p>We try to do it with as many factors as possible.<\/p>\n\n\n\n<p>Copy, images, videos, etc. all have to be tested. It&#8217;s just after that initial round of testing can you A\/B test for more subtle differences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-keep-trying\">Keep Trying<\/h2>\n\n\n\n<p>Just because your Facebook relevance score isn&#8217;t increasing as much as you would want it to doesn&#8217;t mean you stop trying.<\/p>\n\n\n\n<p>You can always keep experimenting to see what works and what doesn&#8217;t.<\/p>\n\n\n\n<p>That&#8217;s the essence of growth hacking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-takeaways-on-facebook-relevance-scores\">Takeaways on Facebook Relevance Scores<\/h2>\n\n\n\n<p>At the end of the day, it&#8217;s not the only score that matters.<\/p>\n\n\n\n<p>But, that doesn&#8217;t mean you should disregard it.<\/p>\n\n\n\n<p>There&#8217;s a reason Facebook put it there and that&#8217;s because it can do wonders for your campaigns.<\/p>\n\n\n\n<p>It&#8217;s still one of their in-house barometers of what works and what doesn&#8217;t, and paying attention to it does help a lot.<\/p>\n\n\n\n<p>If you can&#8217;t get it to the level that you want it to be, that&#8217;s perfectly fine.<\/p>\n\n\n\n<p>You just have to keep trying.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody really talks about the Facebook relevance score, but it&#8217;s one of the metrics that you should be paying attention to if you want better ads on the platform. What do you mean by better ads? We&#8217;re talking about dropping your costs and increasing the number of people we show ads to. Now, doesn&#8217;t that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":38779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[142,112,3378],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/Facebook-Relevance-Score-How-to-Get-Better-Ads-on-FB.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/38776"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=38776"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/38776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/38779"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=38776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=38776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=38776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}