{"id":38814,"date":"2022-09-09T16:29:54","date_gmt":"2022-09-09T23:29:54","guid":{"rendered":"https:\/\/bamf.com\/?p=38814"},"modified":"2022-09-09T16:29:57","modified_gmt":"2022-09-09T23:29:57","slug":"guide-to-8-instagram-metrics-you-should-be-tracking","status":"publish","type":"post","link":"https:\/\/bamf.com\/guide-to-8-instagram-metrics-you-should-be-tracking\/","title":{"rendered":"A Guide to 8 Instagram Metrics You Should Be Tracking"},"content":{"rendered":"\n
Instagram has become a very powerful tool in marketing brands. <\/p>\n\n\n\n
If anything, the platform has revolutionized the way promotions are done online. <\/p>\n\n\n\n
Just like any other social media platform, there is a science behind maximizing its full potential.<\/p>\n\n\n\n
But, you need the metrics.<\/p>\n\n\n\n
The data will help you make very important decisions for your brand. <\/p>\n\n\n\n
When it comes to reporting updates during meetings, Instagram analytics will give your team a clear picture of how you are generally doing. <\/p>\n\n\n\n
Without analytics, you will easily be left in the dark.<\/p>\n\n\n\n
But wait, which metric should you focus on?<\/p>\n\n\n\n
In this guide, we have summarized eight metrics you should be tracking to help you achieve significant growth.\u00a0<\/p>\n\n\n
This metric will tell you how well your content is doing in terms of connecting with your audience. <\/p>\n\n\n\n
You will also see if it was effective in prompting them to take action. <\/p>\n\n\n\n
Interestingly, there is a formula you can use to compute your engagement rate.<\/p>\n\n\n\n
Total engagement \/ Total Followers<\/p><\/blockquote>\n\n\n\n
You will also find that Instagram, like most social media platforms, provides analytics not just for each post but also for your account.<\/p>\n\n\n\n
Use the data to plan out your next move.<\/p>\n\n\n\n
2. Comments received<\/strong><\/h2>\n\n\n\n
The most basic response you would want to generate from your audience is to like your post. <\/p>\n\n\n\n
The more important response, which is quite challenging at times, is getting them to comment on the post. <\/p>\n\n\n\n
Study the kind of people who usually post comments on your content. <\/p>\n\n\n\n
Those who frequently do this are those who relate or connect with your content. <\/p>\n\n\n\n
Take care of these users and prioritize keeping them engaged. <\/p>\n\n\n\n
The likelihood that more people will notice your content is considerably high when they keep on writing their comments. <\/p>\n\n\n\n
Who knows?<\/p>\n\n\n\n
Maybe they’ll also start tagging their friends in their comments.\u00a0<\/p>\n\n\n\n
What you get is the potential to get new followers. <\/p>\n\n\n\n
3. Follower growth<\/strong><\/h2>\n\n\n\n
If you really think hard about it, increasing your following simply means you are doing splendidly!<\/p>\n\n\n\n
You can give yourself a pat on the shoulder for effectively attracting people to your account.<\/p>\n\n\n\n
While it is natural for random spikes to happen, most especially if you did a paid ad or a massive promotion, your target ought to be steady and gradual growth over a specific period of time.\u00a0<\/p>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
Seeing this kind of development on your account indicates that people like what they see and they look forward to seeing more of what you have to offer. <\/p>\n\n\n\n
Moreover, a growing follower rate also represents the potential reach of your future posts. <\/p>\n\n\n\n
As can be expected, this will have an impact on your future engagements. <\/p>\n\n\n\n
Remember to continue to conceptualize superb content to guarantee the steady growth of your followers. <\/p>\n\n\n\n
4. Impressions<\/strong><\/h2>\n\n\n\n
This metric will simply show you the total number of times Instagram users saw your post. <\/p>\n\n\n\n
If you are running ads, for instance, this data will tell you how well you are promoting your content or brand. <\/p>\n\n\n\n
Study what the impressions tell you so that the next time you intend to promote something, you will be able to make sound improvements to generate better results. <\/p>\n\n\n\n
Content that constantly inspires and surprises your audience is something worth considering in order to keep impressions high.\u00a0<\/p>\n\n\n\n