{"id":38919,"date":"2022-10-21T14:34:52","date_gmt":"2022-10-21T21:34:52","guid":{"rendered":"https:\/\/bamf.com\/?p=38919"},"modified":"2022-10-21T14:34:56","modified_gmt":"2022-10-21T21:34:56","slug":"facebook-ad-types-you-need-to-master","status":"publish","type":"post","link":"https:\/\/bamf.com\/facebook-ad-types-you-need-to-master\/","title":{"rendered":"Facebook Ad Types You Need to Master"},"content":{"rendered":"\n
Facebook is king because it’s got the most eyeballs in the market.<\/p>\n\n\n\n
Almost everyone on the planet with an internet connection has \u2013 at one point \u2013 had a Facebook account.<\/p>\n\n\n\n
And, that includes everyone’s grandparents.<\/p>\n\n\n\n
Now that’s reach.<\/p>\n\n\n\n
This is why a lot of companies turn to Facebook when it comes to bringing in more eyeballs for their brand. Whether it be retargeting, brand awareness, or the usual viral video campaigns. It’s still pretty much the platform to beat.<\/p>\n\n\n\n
In this guide, we take a look at the different Facebook ad types you need to master.<\/p>\n\n\n
There is a reason why Facebook, despite the controversies that surrounded it in the past, continues to be the most powerful and widely used social media platform in the world today. Approximately 1 billion people from all over the world log in to the platform every single day. <\/p>\n\n\n\n
In America alone, 2021 statistics from the Pew Research Center<\/a> show that more than 69% of adults use Facebook. The same survey results revealed that only 40% of adults use Instagram. Mostly, it is young adults between 18-29 years old use Instagram regularly. IG attracts 71%, while Snapchat attracts 65%.\u00a0<\/p>\n\n\n\n If the target of business entities is the 30 and above consumers, then there is no doubt that Facebook is the most effective and promising social media platform to use. And over the years, Facebook never failed to deliver results. When it comes to digital advertising, it is safe to say that Facebook is the social media platform to beat.\u00a0<\/p>\n\n\n\n And, here’s why growth marketers like Facebook.<\/p>\n\n\n\n Facebook has given them the perfect and most exciting avenue to promote brands aggressively. They also get to enjoy analytics that will help them understand their target market better. If anything, Facebook ads do not only make life easier for business entities, but they also gave them the power to connect with the market easily, influence their choices, and impact their way of life at the same time.<\/p>\n\n\n\n A single photo can speak a thousand words. It has the power to attract and inspire different emotions or actions. This is what Facebook offers its users – an opportunity to impact the world with a single photo. Whether you are showcasing a product, service, advocacy, or lifestyle, Facebook can help you reach the right kind of people.\u00a0<\/p>\n\n\n\n Here’s what.<\/p>\n\n\n\n When intending to use this type of ad, make sure to use a photo that captures the message you want to send to your target market. It is also highly recommended that you remember basic details. The file type should be in JPG or PNG format and should have a ratio of 1.9:1 to 1:1. When it comes to the resolution, it should ideally be 1080 x 1080 pixels.\u00a0<\/p>\n\n\n\n Facebook has a recommended number of characters for the text: 125 for the primary text, 27 for the headline, and 27 for the description. The photo to be used should have a maximum file size of 30MB. Otherwise, Facebook will not load the photo. The minimum width and height should be 600 pixels with an aspect ratio tolerance of 3%.<\/p>\n\n\n\n How to perform a Facebook Ad audit<\/a><\/p><\/blockquote>\n\n\n\nPhoto or Images Ads<\/strong><\/h2>\n\n\n\n
How to Make the Most of the Photo Ads<\/h3>\n\n\n\n