- What is social listening?<\/a><\/li>
- How do social listening tools function?<\/a><\/li>
- Social listening tools you should be using<\/a>
- 1. Buffer<\/a><\/li>
- 2. Hootsuite<\/a><\/li>
- 3. Falcon.io (now Brandwatch)<\/a><\/li>
- 4. Mention<\/a><\/li>
- 5. Sprout Social<\/a><\/li>
- 6. Digimind Social<\/a><\/li>
- 7. HubSpot Social Media Management Software<\/a><\/li><\/ul><\/li>
- Takeaways on how social listening can help you<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What is social listening?<\/h2>\n\n\n\n
Social media listening is an amazing way to find out what consumers are saying about your brand, product, or service. This is an effective way of generating feedback from customers and what they think about your business, content, and promotional initiatives.<\/p>\n\n\n\n
The process involves keeping tabs on the social media profiles of your brand, specifically direct mentions, conversations that mention your product or service, customer insights, relevant topics, and competitors, among others. The right kind of social listening tool will give you a comprehensive analysis of all the data gathered.<\/p>\n\n\n\n
Ultimately, the data that you will get will be very helpful in coming up with future strategies, initiatives, and improvements in order to strengthen your digital footprint.<\/p>\n\n\n\n
How do social listening tools function?<\/h2>\n\n\n\n
Social listening tools are applications you can use to make your life a lot easier. They have the capacity to monitor several social media platforms and consolidate data in just one place. Most of the often-used tools online feature their own dashboards that allow users to post content directly from them.<\/p>\n\n\n\n
Interestingly, the tools are capable of integrating all of your brand\u2019s social media accounts and consolidating analytics in a single area, making it more convenient for users to find the information they need.<\/p>\n\n\n\n
Quite often, however, social listening is confused with social media tracking or social media monitoring. Social media tracking is considered as step one in the effort to understand what your target market is saying about your brand. The whole process
mostly involves identifying and replying to comments or direct messages that mention your brand.<\/p>\n\n\n\nRead next: Why the Need for Social Media Competitor Analysis<\/a><\/p><\/blockquote>\n\n\n\n
Social listening tools you should be using<\/h2>\n\n\n\n
There is a wide array of social listening tools that you can use online for a fee. As can be expected, your business has to pay for the tool\u2019s efficiency and reliability. The benefits, however, far outweigh the monthly dues you will be asked to pay as the analysis you will get will greatly improve how you present your brand to consumers online.<\/p>\n\n\n\n
Here are a few tools you can choose from:<\/p>\n\n\n\n
1. Buffer<\/h3>\n\n\n\n
Buffer<\/a> is basically free and has been the favorite of beginners who wish to explore possibilities. The tool is more than able to locate the conversations that could have a relevant impact on any brand. Social media managers and business owners can
immediately engage their audience once they locate these important conversations happening online. <\/p>\n\n\n\n![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-130.png\")
<\/figure>\n\n\n\nBuffer enables you to post any kind of content and respond directly to consumers from a single dashboard.<\/p>\n\n\n\n
2. Hootsuite<\/h3>\n\n\n\n
- 2. Hootsuite<\/a><\/li>
- How do social listening tools function?<\/a><\/li>
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