{"id":38954,"date":"2022-11-10T11:20:18","date_gmt":"2022-11-10T18:20:18","guid":{"rendered":"https:\/\/bamf.com\/?p=38954"},"modified":"2022-11-10T11:20:22","modified_gmt":"2022-11-10T18:20:22","slug":"how-to-newsjack-to-create-evergreen-content-plus-example-events-to-use-this-year","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-newsjack-to-create-evergreen-content-plus-example-events-to-use-this-year\/","title":{"rendered":"How to Newsjack to Create Evergreen Content! Plus Example Events to Use This Year"},"content":{"rendered":"\n
Do you know how to newsjack?<\/p>\n\n\n\n
You need to know how to.<\/p>\n\n\n\n
A lot of marketers and social media managers have been newsjacking for quite some time now, but not everyone really knew what it was called.<\/p>\n\n\n\n
In today’s guide, we’re changing that, we’ll explore its history, look at topics you can newsjack, and explain why you should be integrating it into your content marketing strategy.<\/p>\n\n\n
The term newsjacking was coined by David Meerman Scott in 2011, describing it as an \u201cart and science of injecting your ideas into a breaking news story so you and your ideas get noticed.\u201d<\/p>\n\n\n\n
The whole point of newsjacking is to attract a lot of attention to your brand.<\/p>\n\n\n\n
The act becomes very effective when you create a newsjack a few hours after a trending story erupts. Mostly, newsjacking employs humor to attract a bigger audience. Some businesses may opt to use a dash of sarcasm, but it is strongly recommended that you refrain from saying something unseemly about your competitor as it can easily backfire.<\/p>\n\n\n\n
To create evergreen content, stories that will stay relevant for a long period of time, you must know how to frame your message effectively. For content ideas to stay evergreen, it is highly recommended that you:<\/p>\n\n\n\n