{"id":38989,"date":"2022-11-30T16:00:37","date_gmt":"2022-11-30T23:00:37","guid":{"rendered":"https:\/\/bamf.com\/?p=38989"},"modified":"2022-11-30T16:00:49","modified_gmt":"2022-11-30T23:00:49","slug":"tiktok-stories-marketing-a-guide","status":"publish","type":"post","link":"https:\/\/bamf.com\/tiktok-stories-marketing-a-guide\/","title":{"rendered":"TikTok Stories Marketing: A Guide"},"content":{"rendered":"\n
TikTok stories marketing?<\/p>\n\n\n\n
Is everyone doing stories now?<\/p>\n\n\n\n
Apparently, it’s not just Instagram and Facebook who are doubling down on the battle for short attention spans in the form of showcasing a creator’s daily life.<\/p>\n\n\n\n
The undisputed king of short reels \u2013 after the Vine \u2013 is now doing fleeting stories as part of its bid to revolutionize its content offering.<\/p>\n\n\n\n
TikTok made its mark all over the world when it launched back in 2019. But it was in 2020 that a great number of the world\u2019s population turned to the social media platform as a source of entertainment during the lockdown.<\/p>\n\n\n\n
When it comes to the entertainment value that the platform offers, it is undeniable that it is way ahead of other social media spaces existing today. Whether it is to inform, educate, entertain, or simply express oneself, TikTok has become the go-to platform for people of all ages.<\/p>\n\n\n\n
Quite obviously, users like the positive vibe it brings – the funny videos, from the pranks to the unassuming dance routines and challenges. Without a doubt, TikTok is this generation\u2019s happy pill.<\/p>\n\n\n
In August last year, TikTok executives confirmed that the platform is introducing TikTok Stories, which is designed to give people new options to give life to their creative ideas. Interestingly, it came at the heels of Twitter\u2019s shutdown of its Fleets, which was considered a complete failure. TikTok\u2019s executives clarified that TikTok Stories was not created to replace its existing features such as videos, Duets, Stitch. and Live.<\/p>\n\n\n\n
While it was not clear at that time how long the platform intended to do its pilot test, social media consultant Matt Navarra already caught wind of the new feature after a couple of his followers sent him screenshots. It was understandable that social media users back then were suspicious of the feature\u2019s longevity after seeing Fleets make an ungraceful exit.<\/p>\n\n\n\n