- What are LinkedIn Lead Gen Forms?<\/a><\/li>
- Why Use LinkedIn Lead Gen Forms?<\/a>
- It’s Easy<\/a><\/li>
- The Leads are Verified (Somewhat)<\/a><\/li>
- You Can Download Your Leads<\/a><\/li>
- Prospects Can Visit Your Website After the Form is Completed<\/a><\/li><\/ul><\/li>
- How to Create LinkedIn Lead Gen Forms (Steps)<\/a><\/li>
- Technical Specs According to LinkedIn<\/a><\/li>
- Tips for Using Lead Gen Forms<\/a>
- Track Your Data<\/a><\/li>
- Don’t overload the form<\/a><\/li>
- Think About Your Copy<\/a><\/li>
- Optimize Your LinkedIn Profile<\/a><\/li><\/ul><\/li>
- Caveat: Organic Still Wins in Our Books<\/a><\/li>
- Caveat: You Still Need to Lead Nurture<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What are LinkedIn Lead Gen Forms?<\/h2>\n\n\n\n
LinkedIn lead gen forms are ads that have forms built into them.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-159-1024x515.png\")
<\/figure>\n\n\n\nInstead of using an ad to direct your prospects to your lead capture forms on your website, you can start grabbing leads from LinkedIn itself.<\/p>\n\n\n\n
Why Use LinkedIn Lead Gen Forms?<\/h2>\n\n\n\n
The beauty of LinkedIn lead gen forms is they allow you to have your form on the LinkedIn ad itself minimizing the number of steps that you a prospect has in giving you their information.<\/p>\n\n\n\n
It’s an ad type that’s built for automatic conversions.<\/p>\n\n\n\n
It’s Easy<\/h3>\n\n\n\n
If you just want to run a quick campaign for your company page and you don’t have a website or anything fancy set up, LinkedIn lead gen forms are a quick way of collecting leads off of LinkedIn itself.<\/p>\n\n\n\n
The Leads are Verified (Somewhat)<\/h3>\n\n\n\n
The great thing about these forms is that they are powered by LinkedIn so most of the fields are prepopulated from information from the source itself. You get free enrichment built into what you do!<\/p>\n\n\n\n
You Can Download Your Leads<\/h3>\n\n\n\n
At any point during the campaign, you have the option to download the leads that you have and do with them as you wish.<\/p>\n\n\n\n
Prospects Can Visit Your Website After the Form is Completed<\/h3>\n\n\n\n
You can add a link for them to get to your website after they fill up your form. This allows you to continue their marketing journey and provide them with extra information that will help the nurturing process and hype them up before you first touch base with them.<\/p>\n\n\n\n
How to Create LinkedIn Lead Gen Forms (Steps)<\/h2>\n\n\n\n
The first thing you want to do is to sign into LinkedIn campaign manager.<\/p>\n\n\n\n
On the left-hand side, click on “Assets” and then select “Lead Gen Forms”.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-160-1024x624.png\")
<\/figure>\n\n\n\nClick on “Create form”.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-161-1024x606.png\")
<\/figure>\n\n\n\nAdd the form name, select the language of your prospects and write your headline.<\/p>\n\n\n\n
You can choose to add offer details, but keep this section short.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-162-1024x837.png\")
<\/figure>\n\n\n\nAdd your privacy policy URL or text if you want to. This is important as it shows that you’re respectable when it comes to handling your prospect’s information.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-163-1024x418.png\")
<\/figure>\n\n\n\nNow comes the fun part, you can start selecting what fields you want to collect.<\/p>\n\n\n\n
However, just because you can collect information about them, stop yourself from clicking on everything, it makes you look shady.<\/p>\n\n\n\n
You will also have the option to create three custom questions, use them wisely or not at all. The goal is to make things as short as possible.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-164-1024x884.png\")
<\/figure>\n\n\n\nAdd a confirmation message once they’re done with filling up your form, and make sure that you’re leading them to a landing page on your website.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-165-1024x606.png\")
<\/figure>\n\n\n\nLastly, you have hidden fields if you want to use them to track responses.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image-166-1024x357.png\")
<\/figure>\n\n\n\nNow all that’s left for you to do is to click on “Agree & Create” and you’re good to go!<\/p>\n\n\n\n
Technical Specs According to LinkedIn<\/h2>\n\n\n\n
Form Name:\u00a0<\/strong>256 characters
Landing page URL:<\/strong>\u00a02000 characters
Offer Headline:\u00a0\u00a0<\/strong>60 characters
Offer Detail (optional):\u00a0<\/strong>160 characters
Privacy Policy:\u00a0<\/strong>2000 characters
Call-to-Action:\u00a0<\/strong>20 characters
Confirmation Message:<\/strong>\u00a0300 characters<\/p>https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/lead-gen-forms<\/cite><\/blockquote>\n\n\n\nTips for Using Lead Gen Forms<\/h2>\n\n\n\n
Track Your Data<\/h3>\n\n\n\n
We won’t go into intense detail regarding this here. However, you need to track the data that your form is generating.<\/p>\n\n\n\n
You can check out your campaign status using LinkedIn’s campaign manager. This will allow you to see what works and if you should tweak your campaign accordingly.<\/p>\n\n\n\n
Don’t overload the form<\/h3>\n\n\n\n
One of the reasons we like LinkedIn lead gen forms is the fact that they are already pre-filled. Now if you want to add more fields that’s up to you, but remember your goal with forms is to make the prospect’s journey an easy one.<\/p>\n\n\n\n
This means removing as many barriers to entry as you can.<\/p>\n\n\n\n
The fewer the fields, the lesser the distraction.<\/p>\n\n\n\n
As of the time of this writing, they allow 3 custom questions. If you can keep it to 1, do it.<\/p>\n\n\n\n
Think About Your Copy<\/h3>\n\n\n\n
Your marketing copy is still the most critical part of your entire ad campaign.<\/p>\n\n\n\n
However, determining if it works is tricky.<\/p>\n\n\n\n
You want to run an A\/B test, get as many eyes on it as you, and continually tweak it until you get your desired results.<\/p>\n\n\n\n
- Don’t overload the form<\/a><\/li>
- The Leads are Verified (Somewhat)<\/a><\/li>
- Why Use LinkedIn Lead Gen Forms?<\/a>