{"id":39051,"date":"2023-01-20T16:10:42","date_gmt":"2023-01-20T23:10:42","guid":{"rendered":"https:\/\/bamf.com\/?p=39051"},"modified":"2023-01-20T16:10:46","modified_gmt":"2023-01-20T23:10:46","slug":"how-to-maximize-linkedin-for-market-research","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-maximize-linkedin-for-market-research\/","title":{"rendered":"How to Maximize LinkedIn for Market Research"},"content":{"rendered":"\n
Market research is a must in today\u2019s digital playing field.<\/p>\n\n\n\n
Every business owner, regardless of the size of the business, ought to be doing market research to be able to make effective decisions.<\/p>\n\n\n\n
But where you ask, is the best platform to do this?<\/p>\n\n\n\n
LinkedIn of course!<\/p>\n\n\n\n
Surprisingly, the social media platform is one of the most powerful tools for market research that is underused by multiple members, who are also entrepreneurs.<\/p>\n\n\n\n
How you do it is the tricky part!<\/p>\n\n\n\n
In this guide, we show you how to use LinkedIn for market research.<\/p>\n\n\n
How do you utilize the existing features of LinkedIn to do your market research?<\/p>\n\n\n\n
If you haven\u2019t discovered it yet, then it is time you explore the social media platform more. <\/p>\n\n\n\n
LinkedIn is overflowing with Discussion Groups. These are exclusive groups composed<\/p>\n\n\n\n
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Group discussions, quite obviously, are perfect for lead generation. You can initiate discussions by promoting advocacy or introducing an idea and see what people have to say about it.<\/p>\n\n\n\n
You can solicit feedback from members of the group and you are highly likely going to get very sound ideas from people there.<\/p>\n\n\n\n
When in doubt, you can never go wrong with a good old poll. And yes, LinkedIn has a poll feature – if you haven\u2019t figured it out yet.<\/p>\n\n\n\n
You can do this within a discussion group. You simply ask a question that will ultimately give you more ideas about what it is you are currently working on.<\/p>\n\n\n\n
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And if you are part of multiple group discussions, you can expect that there will be an abundance of new leads and new comments.\u00a0<\/p>\n\n\n\n
As can be expected, using this feature will more or less lead you to the kind of answers you may be looking for. <\/p>\n\n\n\n
You are either the one asking the question or you are answering someone else\u2019s questions. <\/p>\n\n\n\n
If you intend to position yourself as an authority or expert in a specific area, this feature is perfect for that need.\u00a0<\/p>\n\n\n\n