- The Importance of Lead Generation<\/a><\/li>
- Why Do Other People Show Different Funnels?<\/a><\/li>
- 1. Awareness<\/a><\/li>
- 2. Interest<\/a><\/li>
- 3. Decision<\/a><\/li>
- 4. Action<\/a><\/li>
- Takeaways of the Lead Generation Funnel<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
The Importance of Lead Generation<\/strong><\/h2>\n\n\n\n
We all know that organizations \u2013 for profit or not \u2013 need to constantly be bringing in leads.<\/p>\n\n\n\n
This creates a continuous cycle of “business”.<\/p>\n\n\n\n
Among increasing the bottom line, lead generation equates to market expansion, growing a following, generating new business opportunities, boosting one\u2019s revenue, and establishing a better image towards their customers.<\/p>\n\n\n\n
Why Do Other People Show Different Funnels?<\/h2>\n\n\n\n
What we’ll be showing you right now is the basic funnel.<\/p>\n\n\n\n
But each funnel is going to be different.<\/p>\n\n\n\n
There are 7-step funnels, 10-step funnels, you name it.<\/p>\n\n\n\n
The only difference is how other people split the different stages into more applicable groups for their organization.<\/p>\n\n\n\n
Before you do intense funnel splits with remarketing, MQLs, and SQLs, you need to first be familiar with the basics.<\/p>\n\n\n\n
Bringing in a prospect and getting them to convert.<\/p>\n\n\n\n
1. Awareness<\/h2>\n\n\n\n
This is the stage where your possible lead or target consumer becomes aware of your product or service.<\/p>\n\n\n\n
Information about your brand can reach them in a variety of ways, from traditional advertisements on various mediums to word-of-mouth to a video or photo on social media that goes viral, a feature in a magazine, or through a telemarketer, to mention a few.<\/p>\n\n\n\n
This can be considered a critical phase as it will either catch their attention or not.<\/p>\n\n\n\n
What will make your brand catchy? It is all about creating superior content that is relatable, simple, relevant, and attractive.<\/p>\n\n\n\n
What You Need: <\/strong>Launch your marketing efforts on social media, do paid advertisements, and go big on public relations initiatives.<\/p>\n\n\n\n
2. Interest<\/h2>\n\n\n\n
The next stage in the lead generation funnel is interest – the part where your lead becomes inclined to buy or try out your product.<\/p>\n\n\n\n
In this phase, they are highly likely to read more about your brand, search for reviews, check out the pricing, and look for benefits. Knowing these things will allow people to weigh their options so that they can proceed to the next stage which is making a decision.<\/p>\n\n\n\n
Here you want to nurture.<\/p>\n\n\n\n
This means gently nudging a prospect toward the decision-making process.<\/p>\n\n\n\n
Some funnels even break this stage down into two, creating an interest stage and an evaluation stage.<\/p>\n\n\n\n
So what’s the difference?<\/p>\n\n\n\n
Creating interest is a natural part of nurturing your prospects through your funnel, you send them communication or expose them to your messaging for them to start considering your product.<\/p>\n\n\n\n
Evaluation is when your product becomes a contender for a solution to their needs.<\/p>\n\n\n\n
- Why Do Other People Show Different Funnels?<\/a><\/li>
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