{"id":3923,"date":"2017-05-09T13:05:04","date_gmt":"2017-05-09T20:05:04","guid":{"rendered":"https:\/\/3.14.248.234\/?p=3923"},"modified":"2020-06-26T14:57:37","modified_gmt":"2020-06-26T21:57:37","slug":"generating-50k-marketing-growth-hack","status":"publish","type":"post","link":"https:\/\/bamf.com\/generating-50k-marketing-growth-hack\/","title":{"rendered":"Generating $50k Revenue Using Marketing Growth Hack"},"content":{"rendered":"

\t\t\t\tHow I Generated $50k Revenue At 40x ROI By Using This clever Inbound Marketing Growth Hack<\/b><\/h2>\n\n\n\n\n

By Lloyed Lobo, Cofounder, <\/span>Boast<\/span><\/a> & <\/span>TractionConf.io<\/span><\/a><\/h5>\n\n\nIf you could convert $1,250 retargeting ad spend into $50,000 in sales, would you want to learn how?\u00a0<\/span>In 3 short months, a bunch of tech startup friends and I launched <\/span>Traction<\/span><\/a>, a conference that was rated one of the top tech conferences by Inc and Forbes.<\/span>\nThe concept behind Traction was to create an educational conference by bringing together founders of the highest valued companies to share their secrets to get, keep and grow customers and revenue.\u00a0<\/span>Time was limited – we had 3 months to secure top speakers, create a theme that engaged the community and sell out the conference. We literally had no budget and only 3 part-time volunteers including myself.<\/span>\nThe first thing we asked ourselves was, \u201cHow can we most efficiently spend our small marketing budget?\u201d<\/span>\nTo create an inbound campaign, there was a vast amount of content we could create about our speakers, their achievements and the lessons learned ahead of the conference. Content was key as we wanted the audience to know in advance what they will learn at the conference. <\/span>The problem was that we didn\u2019t have the bandwidth to start a blog and write content of our own. We knew we wouldn\u2019t be able to commit to a cadence of publishing relevant content regularly.<\/span>\n\n\n

So we wondered \u2026 how can we leverage Other People\u2019s Content (OPC)?<\/b><\/h2>\n\n\nA normal inbound campaign is about creating irresistible content on <\/span>your<\/span> website to drive traffic to it. It turns out there is a way to achieve the same results by driving traffic to <\/span>other people\u2019s content<\/span> on their sites.\u00a0<\/span>A friend of mine had been working on <\/span>Retarget Links<\/span><\/a>, a URL shortener that enables you to show ads to people who click on ANY links you share via social media or email. Regardless if it\u2019s your content or OPC.<\/span>\n\"BAMF\n\u201cLink retargeting\u201d is similar to \u201csite retargeting\u201d – you visit a pair of shoes in Amazon and you will start seeing ads about the pair of shoes in Amazon as you browse the web.\u00a0<\/span>The difference between \u201clink\u201d and \u201csite\u201d retargeting is that you can retarget your audience before your target lands on the site and thus can create an inbound campaign using other people\u2019s content.<\/span>\nThis is why we called link retargeting an \u201cInbound Growth hack\u201d.\u00a0<\/span>Since we were already sharing a ton of valuable content, related to our conference theme that was written by our speakers and other big influencers, we decided to give it a shot.<\/span>\nThe result? A 40x return on investment.<\/span>\n\n\n
Step 1: Create your first Retarget Link<\/b><\/h5>\n\n\nYou <\/span>sign up<\/span><\/a> to the service by creating your very first link. You can use a random link, but you might as well shorten a link to some great content that your audience is more likely to click on.\u00a0<\/span>In our case, it was the article about Lynda.com\u2019s $1.5 billion acquisition by LinkedIn. The news was fresh and she was going to speak at our conference, so we knew we were going to have a lot of clicks on the link. <\/span>\nOnce the sign up is completed, you will land in a \u201cLinks Dashboard\u201d. This looks like any standard URL shortener. It contains the list of short links created and a chart showing how many people have clicked the links over time and from where (Facebook, Twitter, email etc).<\/span>\nEverybody that clicks the link will be \u201ccookied\u201d, creating an audience that you can show banner ads to. This process is free.<\/span>\nAs you can see in the screenshot below, we shared about 873 links in email, social media, and in blog post. We had a total of 85,138 clicks on the links. We were able to cookie 58,296 unique targets (the difference is because some people clicked twice or more in our links).<\/span>\n\"BAMF\n\n\n
Step 2: Launch your ad campaign<\/b><\/h5>\n\n\nOnce you get past the minimum 250 clicks, you can launch your ad campaign anytime. Just go to the \u201cAds Dashboard\u201d tab. The later looks like the previous one except that it is all about the ads displayed to those that clicked the link.<\/span>\nYou will first need to go to the \u201cSettings\u201d button to enter the weekly budget and your credit card details. The minimum weekly budget is $25 and is enough to show about 15 ads to 800 people. The system charges for the campaign upfront and any unspent budget will be rolled out to the following week.<\/span>\nThere is also a frequency cap of 3 ads per hour, 5 ads per day, 9 per week, and maximum 15 per person. This is because more than 15 ads will start creating diminishing returns. The ads are shown in.\u00a0<\/span>Then you\u2019ll need to drag and drop your ads after clicking the \u201cAds\u201d button. If you don’t have any ads, simply “Request a design”, use a design agency like <\/span>Smartketer<\/span><\/a>,<\/span> or a free DIY tool like <\/span>Google Web Designer<\/span><\/a> or <\/span>Banner Snack<\/span><\/a>.<\/span>\nAs you can see below, we used recognizable headshots of our speakers as, a vivid and recognizable colour background, our logo and a call to action.<\/span>\n\"BAMF\n\n\n
Step 3: The advanced settings<\/b><\/h5>\n\n\nFrom the Ads Dashboard, click on \u201cAdvanced\u201d to have access to the following advanced settings:<\/span>\n\n\n
    \n \t\n\n
  1. Place your HubSpot or Facebook pixel to either link those that clicked to a HubSpot campaign or to show banner ads on Facebook. The later will require you to run the Ad Campaign on Facebook. <\/span><\/li>\n\n\n \t\n\n
  2. Use Retarget Links as your site retargeting provider. In case you want to run a site retargeting campaign in addition to a link retargeting one.<\/span><\/li>\n\n\n \t\n\n
  3. Track the number of people that click on the links and visit your site after seeing the ads. You will need to add the script to the heather of your landing pages.<\/li>\n\n\n \t\n\n
  4. Track the number of people that convert. Add the script to the \u201cThank you for your purchase\u201d or \u201cThank you for your registration page.<\/li>\n\n\n \t\n\n
  5. Set how much each conversion is worth. This is usually the lifetime value (in profit) of a converted customer for subscription businesses or an item (or a $499 ticket in our case).<\/li>\n\n\n<\/ol>\n\n\n\n\n
    Step 4: Download the Chrome app<\/b><\/h5>\n\n\nIf you use Chrome, you might find the <\/span>Retarget Links Chrome app<\/span><\/a> useful as it integrates with Gmail, Twitter, Facebook, Hootsuite, Buffer etc. This is very handy to avoid changes in workflow for your social media marketers.<\/span>\nThe best feature of the app is the auto-shortening of the links. Any link pasted in the above services will be shortened with a retarget link. The integration also ads an on\/off button in the form or a target (on = red, off = grey).<\/span>\n\"BAMF\n\n\n
    Step 5: Check Your Progress<\/b><\/h5>\n\n\nAfter your campaign has launched, you’ll start seeing reports on the number of impressions served in your dashboard. You’ll also be delivered weekly email reports at the beginning of the week. It also includes the weekly invoice showing the number of ads displayed.<\/span>\nAs you can see in the screenshot below, we set up a weekly budget of $100. It displays about 1,800 ads a week to those that clicked our retarget short links. Over a period of slightly over 3 months, we displayed 161,340 impressions. The cost was $1,250 ($8 per 1,000 ads).<\/span>\nOut of those that saw the ads, 422 clicked on them. Some 525 didn\u2019t clicked but went to our conference site via search or by clicking on an email previously sent. The total people that saw the ads and went to the website was 947.\u00a0<\/span>Out of these 947 visitors, 186 purchased a $499 ticket at a total revenue of $92,814. A purchase decision is made by multiple factors (word of mouth, email marketing etc.). We assumed an attribution of 55% to the campaign.<\/span>\nThe revenue, thanks to the campaign, was $50,600. A 40x ROI considering we invested $1,250 during that period.<\/span>\n\"BAMF\n\n\n

    Recap: How we transformed $1,250 into $50,600 with x40 ROI. <\/b><\/h2>\n\n\nPretty simple:<\/span>\n\n\n
      \n \t\n\n
    1. We shared valuable content from influencers and third party sites via email and social using Retarget Links\u2019 URL shortener.<\/span><\/li>\n\n\n \t\n\n
    2. We uploaded our ads in the Ads Dashboard and displayed it to those who clicked on the content thus driving traffic <\/span>back<\/span> to our site and helped us convert $1,250 ad spend into $50,600 in sales.<\/span><\/li>\n\n\n \t\n\n
    3. the next Traction Conf is on May 31 & June 1 in Vancouver, Canada with founders and leaders from Atlassian, WeWork, LinkedIn, Asana, Instacart and more. Use code BAMF at <\/span>TractionConf.io\/register<\/span><\/a> for $100 OFF regular tickets.<\/span><\/li>\n\n\n<\/ol>\n\n]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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