{"id":4151,"date":"2019-04-25T23:08:56","date_gmt":"2019-04-26T06:08:56","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4151"},"modified":"2020-06-26T18:03:54","modified_gmt":"2020-06-27T01:03:54","slug":"twitter-marketing-automation","status":"publish","type":"post","link":"https:\/\/bamf.com\/twitter-marketing-automation\/","title":{"rendered":"Implementing Twitter Marketing Automation"},"content":{"rendered":"

Why Growth Hack Twitter?<\/strong><\/h2>\n

A little background:<\/b><\/p>\n

I created a hyper-local marketing Twitter machine. It helped me create the fastest growing Meetup in San Francisco (1,500 members in 5 months!).<\/span><\/p>\n

The benefit:<\/b><\/p>\n

1. Ensure many people attend your events<\/span><\/p>\n

2. Grow your Twitter following<\/span><\/p>\n

3. Meet thousands of people<\/span><\/p>\n

4. Generate hundreds of new leads<\/span><\/p>\n

5. Meet like-minded business professionals<\/span><\/p>\n

Automating Reach Out<\/strong><\/h2>\n

Your journey begins in <\/span>Audiense<\/span><\/a>, one of the best discovery tools for Twitter.\u00a0<\/span>Simply click on <\/span>Target<\/b>, then <\/span>Discover new Twitter users<\/b>.<\/span><\/p>\n

\"BAMF<\/p>\n

Using Audiense\u2019s discovery tool, you want to plug-in the relevant city and bio keyword of your target prospect.<\/span><\/p>\n

Next, you want to ensure they are active on Twitter. To do this, you set the<\/span> Time Since Last Tweet <\/b>to 1 month.\u00a0<\/span>To weed out spammers, set the <\/span>Tweets per Day <\/b>to 25 or less. <\/span><\/p>\n

Also, select <\/span>Person<\/b>, <\/span>Only public profiles<\/b>, and the language <\/span>English <\/b>(far right screenshot).\u00a0<\/span>These settings will ensure you interact with quality and active prospects.<\/span><\/p>\n

\"BAMF<\/p>\n

Getting Over the Hurdle<\/strong><\/h2>\n

From here, click on <\/span>All Criteria<\/b>. It will give you the option to export all of these members into an XLSX file.<\/span><\/p>\n

\"BAMF<\/p>\n

Automating Reach Out<\/strong><\/h2>\n

You want to upload the XLSX file into a Google Sheet.\u00a0<\/span>Create two new columns titled <\/span>Link <\/b>and <\/span>Twitter<\/b>. For Twitter, plug-in the regular Twitter URL. Under Link, you want to combine the username and Twitter URL.<\/span><\/p>\n

Use the formula <\/span>\u201c=concat\u201d<\/b> to combine the columns. To easily fill out the entire column, double-click on the bottom left-hand corner of the cell.<\/span><\/p>\n

\"BAMF<\/p>\n

On the right-hand side is what the columns look like entirely filled out.\u00a0<\/span>Next, you want to copy three of the columns into a new spreadsheet (name, Link, username). They must have these column titles.<\/span><\/p>\n

The last column is called<\/span> source<\/b>. You can put anything here. It\u2019s important to do this; otherwise, you can\u2019t upload the data into <\/span>Mass Planner<\/b>.<\/span>Finally, export the new spreadsheet into a CSV file.<\/span><\/p>\n

\"BAMF<\/p>\n

Mass Planner<\/strong><\/h2>\n

Mass Planner<\/span> costs $10\/month. It will automate your entire Twitter profile.\u00a0<\/span>The first step is to connect your Twitter profile, then click on <\/span>Mention<\/b>. <\/span><\/p>\n

Here, you click on <\/span>Import Members<\/b>. You want to select the new CSV file you downloaded.\u00a0<\/span>From here, you want to fill in a message in <\/span>Send Mentions To Campaigns. <\/b>This message will go out to possibly thousands of people.<\/span><\/p>\n

I try to make the mentions hyper-relevant by including two emotional trigger points – city and job industry.\u00a0<\/span>Ensure to use spin syntax to change the message, so it\u2019s not identical for everyone. I suggest five variations.<\/span><\/p>\n

Click <\/span>Remove selected members from the list after clicking SEND<\/b>. This will prevent Twitter users from receiving two of the same mentions. Next, select a <\/span>Campaign<\/b> (I\u2019ll show you how to create one in the following slides). Then, click <\/span>Send to Campaign<\/b>.<\/span><\/p>\n

\"BAMF<\/p>\n

Automating Reach Out<\/strong><\/h2>\n

A great strategy is to include well-branded links (I use the software <\/span>Rebrandly<\/span><\/a>).\u00a0<\/span>For example, in the message on the bottom, my link contain the phrase \u201csfsalesmeetup.\u201d<\/span><\/p>\n

This looks less spammy than a regular Bitly link. More importantly, I have a retargeting Facebook pixel in it (image on the right). If people don\u2019t commit when they click through (i.e. register for the event, opt-in to the landing page), I can still target them with ads on Facebook. The link tracking and\u00a0<\/span>retargeting software on the right is called <\/span>ClickMeter<\/span><\/a>.<\/span><\/p>\n

\"BAMF\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\"BAMF<\/p>\n

To create a campaign, you first need to create a destination list. So, click<\/span> Add Destination List<\/b>. In short, you\u2019re choosing where you want the mentions to be published.<\/span><\/p>\n

\"BAMF<\/p>\n

After you click <\/span>Add Destination List<\/b>, you\u2019ll see the different walls you can publish on parallel to the number of social profiles you\u2019ve connected. In this case, you want to connect to the Twitter account where you have the desired settings. Check the appropriate profile and wall to publish on.<\/span><\/p>\n

\"\"<\/p>\n

Here you want to click <\/span>Add Campaign<\/b>. Once you add a campaign, it will then show up when you select a campaign to use for mentions.<\/span><\/p>\n

\"BAMF<\/p>\n

From here, you want to click <\/span>When to Publish<\/b>. Ideally, you don\u2019t want to publish more than thirty similar mentions\/day to stay under the radar. <\/span><\/p>\n

You can also create several fake accounts or use friend\/employee accounts to send many hundreds of mentions\/day.\u00a0<\/span>I like to send the Tweets at specific times that fit well with my audience. Don\u2019t forget to check <\/span>Publish a Post List item on all selected destinations<\/b>.<\/span><\/p>\n

\"BAMF<\/p>\n

Don\u2019t select <\/span>Re-Add published posts to the end of the Post List.\u00a0<\/b>If you do this, then you\u2019ll be sending the same mentions 2X to people.<\/span><\/p>\n

\"BAMF<\/p>\n

\"BAMF<\/p>\n

Using More Than One Account<\/strong><\/h2>\n

If you\u2019re running more than three Twitter accounts, then use proxies, so Twitter doesn\u2019t catch you. I get my proxies here at <\/span>https:\/\/vip.squidproxies.com<\/span><\/a>. Here\u2019s an example of a proxy set-up in Mass Planner.<\/span><\/p>\n

\"BAMF<\/p>\n

An excellent strategy is to get each account to like each other\u2019s mentions.\u00a0<\/span>This will dramatically increase the click-through rate of each mention since it now has social validation.<\/span><\/p>\n

Feel free to copy the settings on the right for nurtured accounts.\u00a0<\/span>Then, click<\/span> Sources<\/b> \u2192 next slide.<\/span><\/p>\n

\"BAMF<\/p>\n

To ensure the accounts are favoriting mentions from your other accounts, put in the right keywords such as \u201cSan Francisco Meetup\u201d or \u201cSan Francisco Sales Meetup.\u201d<\/span><\/p>\n

If you have four or five Twitter accounts, you can send over 50 mentions\/day with high social validation. How cool is that?\u00a0<\/span>Make sure to schedule content (10- 15 pieces) throughout each day to avoid looking like a spammer \ud83d\ude42<\/span><\/p>\n

\"BAMF<\/p>\n

Find Emails<\/strong><\/h2>\n

Go to twitter, find a target’s username and use <\/span>allmytweets.net<\/span><\/a> to put their tweets into text format and cmd+f for email. Now outsource a list of usernames. BOOM!<\/span><\/p>\n

\"BAMF<\/p>\n","protected":false},"excerpt":{"rendered":"

A little background:
\nI created a hyper-local marketing Twitter machine. It helped me create the fastest growing Meetup in San Francisco (1,500 members in 5 months!).<\/p>\n","protected":false},"author":5,"featured_media":17126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[172,3254,112,114,3385,3253],"tags":[244,199,118],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/BAMF-Implementing-Twitter-Marketing-Automation-Article-Image-18-1024x367-1.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4151"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4151"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/17126"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}