- What’s in an Ideal Customer Profile?<\/a><\/li>
- Prompt for Ideal Customer Profiles<\/a><\/li>
- Sample Output<\/a><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
What’s in an Ideal Customer Profile?<\/h2>\n\n\n\n
Everything.<\/p>\n\n\n\n
We’re not even kidding.<\/p>\n\n\n\n
In order for marketers and founders like us to be able to truly understand our customers, we need to be able to read them well and get into their heads.<\/p>\n\n\n\n
And, that starts with getting to know every aspect of how they operate so that we can determine what types of behavioral nudges motivate them to act.<\/p>\n\n\n\n
While we’re not discounting that demographics play a huge part in determining specific channels that we should be using and the theme of our content, we need to look further and examine their motivations.<\/p>\n\n\n\n
This means taking a look at things such as their challenges, opportunities for them to grow, their concerns and pain points, and their aspirations.<\/p>\n\n\n\n
It allows us a more holistic view of our potential prospects and buyers, and helps us connect with them as people.<\/p>\n\n\n\n
And, that’s critical.<\/p>\n\n\n\n
The more we get to know them, the easier it is for us to understand them.<\/p>\n\n\n\n
And, the more we understand them, the easier it is to build a relationship with them.<\/p>\n\n\n\n
On the plus side allows sales and marketing to align their efforts \u2013 which is always great news as your organization scales.<\/p>\n\n\n\n
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- Prompt for Ideal Customer Profiles<\/a><\/li>
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