{"id":42029,"date":"2024-04-12T13:31:39","date_gmt":"2024-04-12T20:31:39","guid":{"rendered":"https:\/\/bamf.com\/?p=42029"},"modified":"2024-04-12T13:31:41","modified_gmt":"2024-04-12T20:31:41","slug":"linkedin-thought-leadership-strategies-for-2024","status":"publish","type":"post","link":"https:\/\/bamf.com\/linkedin-thought-leadership-strategies-for-2024\/","title":{"rendered":"LinkedIn Thought Leadership: Strategies for 2024"},"content":{"rendered":"\n
How do you sell to someone who does not need your product?<\/p>\n\n\n\n
Simple.<\/p>\n\n\n\n
You adopt a personalized and relational approach.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
Because people want to be relational.<\/p>\n\n\n\n
You just need to give them a good reason to be relational with you.<\/p>\n\n\n\n
This is the dilemma many B2B marketers are dealing with.<\/p>\n\n\n\n
Hence, the market is tough and before you know it, your competitor has already swept away most of your clients \u2026and prospects.<\/p>\n\n\n\n
But what if I told you that there\u2019s a secret in thriving in the hard world of B2B?<\/p>\n\n\n\n
I\u2019m referring to LinkedIn thought leadership.<\/p>\n\n\n\n
Yes, thought leadership, which some people may see as just content giving advice, has more power to it than you would think.<\/p>\n\n\n
In case you\u2019ve been living under a rock, thought leadership is a strategic stance on content marketing that focuses on increasing reach by showcasing a leader\u2019s expertise and capabilities.<\/p>\n\n\n\n
It\u2019s pretty straightforward, isn\u2019t it?
That\u2019s because it is. <\/p>\n\n\n\n
However, anyone can offer expert advice with the right resources, but it takes a level of strategizing to utilize it.<\/p>\n\n\n\n
You can\u2019t just disregard thought leadership just because it hasn\u2019t worked out for you before.<\/p>\n\n\n\n
In fact, in a survey from Edelman and LinkedIn of 3,484 global business executives, 73 percent of the decision-makers see that an organization\u2019s thought leadership speaks a lot more of its capabilities than its marketing materials.<\/p>\n\n\n\n
Still not convinced?<\/p>\n\n\n\n
In the same survey, 9 in 10 decision-makers and C-suite executives are more likely to be more open to marketing outreach from businesses that produce high-quality thought leadership.<\/p>\n\n\n\n
So yes, thought leadership works, but only if it\u2019s used appropriately.<\/p>\n\n\n\n
So why LinkedIn?<\/p>\n\n\n\n
LinkedIn is the largest professional network in the world. There’s not really a better social media platform out there for thought leadership.<\/p>\n\n\n\n
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