{"id":4514,"date":"2018-03-01T13:46:08","date_gmt":"2018-03-01T13:46:08","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4514"},"modified":"2020-05-08T04:13:13","modified_gmt":"2020-05-08T11:13:13","slug":"broetry-linkedin-bamf","status":"publish","type":"post","link":"https:\/\/bamf.com\/broetry-linkedin-bamf\/","title":{"rendered":"LinkedIn Wants to Put an End to Broetry"},"content":{"rendered":"

LinkedIn Wants to Put an End to Broetry in Favor of This<\/strong>\u00a0Writing in the \u201cbroetry\u201d style on LinkedIn helped me rack up 200 million views.\u00a0\u2026and in only six months.\u00a0BuzzFeed, Forbes, Inc, and even Reuters noted that my writing had fundamentally changed LinkedIn.\u00a0Or had it?<\/i>\u00a0LinkedIn didn\u2019t like the style.\u00a0The spaced out paragraphs, the ease of read on mobile, and wave-like flow.\u00a0\"BAMF\u00a0So they pinged it.<\/p>\n

\"BAMF<\/p>\n

I went from averaging 5,000 engagements per a long-form post to 300!\u00a0At first, I thought it was just me.\u00a0Then they rolled out these changes to many influencers on LinkedIn \u2013\u00a0Reducing their reach by upwards to 90 percent!\u00a0I knew there was something off.\u00a0So I tested a new type of content: one-liners.\u00a0\"BAMF<\/p>\n

I posted a one-liner every other day.\u00a0These posts were racking up 5X more engagement than my long-form content.\u00a0Things didn\u2019t add up.\u00a0I was determined to find a solution.\u00a0Why not short-form broetry?<\/i>\u00a0I tested it out instead of long-form broetry.\u00a0The results?<\/i>\u00a0Negative.\u00a0I was stumped.\u00a0Then\u00a0Ben Wise<\/a>, our senior writer for our\u00a0BAMF Media<\/a>\u00a0LinkedIn services pointed something out: we could go in the opposite direction. Take many of the copywriting principles I\u2019ve studied over time and scrap them.\u00a0So I did something the exact opposite of broetry.\u00a0I posted\u00a0chunky paragraphs<\/a>.\u00a0\"BAMF\u00a0In exactly 24 hrs, I racked up over eight hundred engagements.\u00a0The post is on track for over a 1000.\u00a0By writing in a style that makes it harder for people to read on mobile, LinkedIn pushed my content out.\u00a0Counterintuitive?<\/i>\u00a0I think not.\u00a0After talking to many of the people who work at LinkedIn, I realized they\u2019re just as confused as I am.\u00a0I asked them why my posts got dinged.\u00a0Everyone replied, \u201cThe algorithm has thousands of variables.\u201d\u00a0They wouldn\u2019t say more than that.\u00a0As an avid student of statistics, I realized this was complete B.S.\u00a0Because the Pareto Principle (80\/20 rule) says that only a few variables REALLY matter.<\/p>\n

So what are these principles?<\/i><\/strong><\/h5>\n

I don\u2019t know all of them, but one \u2013 in particular \u2013 is not posting the same type of content over again based not on wording, but on structure.\u00a0If that means making it harder for people to read it on mobile, then so be it.\u00a0Because according to the data, LinkedIn\u2019s algorithm will sometimes favor bad content over good content.\u00a0The hard truth: You don\u2019t own your personal brand on a social platform.\u00a0Even if you stay nimble to adjust fast you won\u2019t always win.\u00a0The goal should always be to own the data.\u00a0That means driving email subscribers.\u00a0It\u2019s the only way.<\/p>\n

If you don\u2019t have their email?<\/i><\/strong><\/h5>\n

Then you can\u2019t complain when a social network destroys your reach.\u00a0As we\u2019ve seen with the new Facebook algorithm changes as well, thousands of businesses can go bankrupt overnight. Never rely on a social platform to build a business with longevity.\u00a0You need your business to be more flexible than a social algorithm.]]><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn Wants to Put an End to Broetry in Favor of This\u00a0Writing in the \u201cbroetry\u201d style on LinkedIn helped me rack up 200 million views.<\/p>\n","protected":false},"author":2,"featured_media":12635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[112,136,114],"tags":[264,157],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/image4-14.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4514"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4514"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/12635"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}