Step 1: Optimize Your Profile<\/strong><\/h2>\r\nWhen people look at your profile, they decide whether you\u2019re worth connecting with in several seconds. These are the questions that go through their head when making this decision:<\/p>\r\n
Do they look like a domain expert?<\/em> Do they look like a leader?<\/em> Can they help me?<\/em><\/p>\r\nIf you can trigger a \u201cyes\u201d to each one, then you can connect with venture capitalists, Fortune 500 founders, and thought leaders \u2013 at scale.<\/p>\r\n<\/div>\r\n
Your Profile Photo<\/strong><\/h3>\r\nIt starts with the headshot because people mentally digest pictures before they even read. You don\u2019t need anything over the top.\r\nAs long as the viewer believes you put in the effort to take a professional headshot, then you\u2019ve increased your add-back percentage. What\u2019s your add-back percentage?<\/p>\r\n
It\u2019s the percentage of the connection requests you send out that get accepted.<\/p>\r\n<\/div>\r\n
You can create an automatic human connection by simply smiling, it makes you feel inviting and you appear friendly off the bat.\r\n <\/p>\r\n
Make sure that you don’t go over the top with what you’re wearing, just wear what you normally wear to a meeting or to work. People want to get to know you based on your picture.<\/p>\r\n
Think of it as your first impression.<\/p>\r\n<\/div>\r\n
If your background is too distracting, then there’s a tendency for the person to get distracted from your headshot, so keep it clean.\r\n <\/p>\r\n
After you’re done, you can run it thorugh a photo analyzer application such as Snapper which uses artificial intelligence to show you how you can improve your photo.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nSomething candid and simple will do.<\/div>\r\n\u00a0<\/div>\r\nYour Cover Photo<\/h3>\r\nThe next step is optimizing your cover photo. There are three photos that will increase your add-back rate:\r\n <\/p>\r\n
\r\n- You with a relevant influencer in your industry<\/li>\r\n
- You speaking in front of prospects<\/li>\r\n
- You at a local landmark (only works if you\u2019re connecting with people in your city)<\/li>\r\n<\/ol>\r\n
<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nAlternatively, you can use a little bit of everything or use your cover photo as a space to promote your products such as the way digital marketer Neil Patel did his.<\/div>\r\n\u00a0<\/div>\r\nYour Headline<\/h3>\r\nOnce your viewers finish judging your headshot and cover photo, they\u2019ll read your headline. The more thought leadership you can portray here, the higher increase you\u2019ll see in your add-back rate.\r\n <\/p>\r\n
This doesn\u2019t mean writing \u201cThought Leader\u201d in your headline.<\/p>\r\n
You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won\u2019t believe you. If you\u2019re lucky, they\u2019ve given a check mark against your headshot, cover photo, and headline.<\/p>\r\n
Now they\u2019re reading your bio. This is your opportunity to get them to click-through to your landing page.<\/p>\r\n<\/div>\r\n
You have to be able to detail everything that you do in a couple of lines, so get creative!<\/div>\r\nYour Bio<\/h3>\r\nThe biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don\u2019t know what they do and how they can help me.\r\n <\/p>\r\n
If you can\u2019t state your business proposition in two sentences, then you don\u2019t have a business.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\n<\/div>\r\nIt also helps if you put your contact details in the first line of your bio for people who want to contact you immediately. It saves them a lot of time from going through your entire bio, and it helps you convert faster.\r\n <\/p>\r\n
When there is an opportunity for you to move a prospect faster through your sales funnel, you should do it.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nYour bio should also have relevant links to publications that you are featured in and your portfolio. If you have other links that deserve a click, you can place them here.<\/div>\r\n\u00a0<\/div>\r\nIf you’re leaving a link to a landing page on your website, make sure that the landing page itself is customized to thank for coming in through LinkedIn and that you record the UTM for your Analytics.<\/div>\r\n\r\nStep 2: Auto-Connect to Thousands of Prospects at Scale<\/strong><\/h2>\r\nWith several clicks, you can connect to hundreds of targeted prospects at scale.<\/p>\r\n
Founders of 500+ employee companies in the software space?<\/em> Done.
Directors of Innovation of 250+ employee companies in the marketing and advertising space?<\/em> Done.<\/p>\r\nAnd they\u2019ll accept your connection request because your profile is optimized. To make this magic happen, you need to buy the Chrome extension,\u00a0Linked Helper<\/a>\u00a0($15\/month).<\/p>\r\nTo use the tool for expanding your network, write an invitation message. You\u2019ll see the option in the middle drop-down. Write an intro message that\u2019s NON-SALESY. Focus on establishing a common bond.<\/p>\r\n
For example, in the message below I\u2019m reaching out to founders in Los Angeles. I ensure that I include both keywords (e.g. founders, Los Angeles) in my message.<\/p>\r\n
If you can trigger a \u201cyes\u201d to each one, then you can connect with venture capitalists, Fortune 500 founders, and thought leaders \u2013 at scale.<\/p>\r\n<\/div>\r\n
Your Profile Photo<\/strong><\/h3>\r\nIt starts with the headshot because people mentally digest pictures before they even read. You don\u2019t need anything over the top.\r\nAs long as the viewer believes you put in the effort to take a professional headshot, then you\u2019ve increased your add-back percentage. What\u2019s your add-back percentage?<\/p>\r\n
It\u2019s the percentage of the connection requests you send out that get accepted.<\/p>\r\n<\/div>\r\n
You can create an automatic human connection by simply smiling, it makes you feel inviting and you appear friendly off the bat.\r\n <\/p>\r\n
Make sure that you don’t go over the top with what you’re wearing, just wear what you normally wear to a meeting or to work. People want to get to know you based on your picture.<\/p>\r\n
Think of it as your first impression.<\/p>\r\n<\/div>\r\n
If your background is too distracting, then there’s a tendency for the person to get distracted from your headshot, so keep it clean.\r\n <\/p>\r\n
After you’re done, you can run it thorugh a photo analyzer application such as Snapper which uses artificial intelligence to show you how you can improve your photo.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nSomething candid and simple will do.<\/div>\r\n\u00a0<\/div>\r\nYour Cover Photo<\/h3>\r\nThe next step is optimizing your cover photo. There are three photos that will increase your add-back rate:\r\n <\/p>\r\n
\r\n- You with a relevant influencer in your industry<\/li>\r\n
- You speaking in front of prospects<\/li>\r\n
- You at a local landmark (only works if you\u2019re connecting with people in your city)<\/li>\r\n<\/ol>\r\n
<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nAlternatively, you can use a little bit of everything or use your cover photo as a space to promote your products such as the way digital marketer Neil Patel did his.<\/div>\r\n\u00a0<\/div>\r\nYour Headline<\/h3>\r\nOnce your viewers finish judging your headshot and cover photo, they\u2019ll read your headline. The more thought leadership you can portray here, the higher increase you\u2019ll see in your add-back rate.\r\n <\/p>\r\n
This doesn\u2019t mean writing \u201cThought Leader\u201d in your headline.<\/p>\r\n
You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won\u2019t believe you. If you\u2019re lucky, they\u2019ve given a check mark against your headshot, cover photo, and headline.<\/p>\r\n
Now they\u2019re reading your bio. This is your opportunity to get them to click-through to your landing page.<\/p>\r\n<\/div>\r\n
You have to be able to detail everything that you do in a couple of lines, so get creative!<\/div>\r\nYour Bio<\/h3>\r\nThe biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don\u2019t know what they do and how they can help me.\r\n <\/p>\r\n
If you can\u2019t state your business proposition in two sentences, then you don\u2019t have a business.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\n<\/div>\r\nIt also helps if you put your contact details in the first line of your bio for people who want to contact you immediately. It saves them a lot of time from going through your entire bio, and it helps you convert faster.\r\n <\/p>\r\n
When there is an opportunity for you to move a prospect faster through your sales funnel, you should do it.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nYour bio should also have relevant links to publications that you are featured in and your portfolio. If you have other links that deserve a click, you can place them here.<\/div>\r\n\u00a0<\/div>\r\nIf you’re leaving a link to a landing page on your website, make sure that the landing page itself is customized to thank for coming in through LinkedIn and that you record the UTM for your Analytics.<\/div>\r\n\r\nStep 2: Auto-Connect to Thousands of Prospects at Scale<\/strong><\/h2>\r\nWith several clicks, you can connect to hundreds of targeted prospects at scale.<\/p>\r\n
Founders of 500+ employee companies in the software space?<\/em> Done.
Directors of Innovation of 250+ employee companies in the marketing and advertising space?<\/em> Done.<\/p>\r\nAnd they\u2019ll accept your connection request because your profile is optimized. To make this magic happen, you need to buy the Chrome extension,\u00a0Linked Helper<\/a>\u00a0($15\/month).<\/p>\r\nTo use the tool for expanding your network, write an invitation message. You\u2019ll see the option in the middle drop-down. Write an intro message that\u2019s NON-SALESY. Focus on establishing a common bond.<\/p>\r\n
For example, in the message below I\u2019m reaching out to founders in Los Angeles. I ensure that I include both keywords (e.g. founders, Los Angeles) in my message.<\/p>\r\n
As long as the viewer believes you put in the effort to take a professional headshot, then you\u2019ve increased your add-back percentage. What\u2019s your add-back percentage?<\/p>\r\n
It\u2019s the percentage of the connection requests you send out that get accepted.<\/p>\r\n<\/div>\r\n
<\/p>\r\n
Make sure that you don’t go over the top with what you’re wearing, just wear what you normally wear to a meeting or to work. People want to get to know you based on your picture.<\/p>\r\n
Think of it as your first impression.<\/p>\r\n<\/div>\r\n
<\/p>\r\n
After you’re done, you can run it thorugh a photo analyzer application such as Snapper which uses artificial intelligence to show you how you can improve your photo.<\/p>\r\n<\/div>\r\n
Your Cover Photo<\/h3>\r\nThe next step is optimizing your cover photo. There are three photos that will increase your add-back rate:\r\n <\/p>\r\n
\r\n- You with a relevant influencer in your industry<\/li>\r\n
- You speaking in front of prospects<\/li>\r\n
- You at a local landmark (only works if you\u2019re connecting with people in your city)<\/li>\r\n<\/ol>\r\n
<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nAlternatively, you can use a little bit of everything or use your cover photo as a space to promote your products such as the way digital marketer Neil Patel did his.<\/div>\r\n\u00a0<\/div>\r\nYour Headline<\/h3>\r\nOnce your viewers finish judging your headshot and cover photo, they\u2019ll read your headline. The more thought leadership you can portray here, the higher increase you\u2019ll see in your add-back rate.\r\n <\/p>\r\n
This doesn\u2019t mean writing \u201cThought Leader\u201d in your headline.<\/p>\r\n
You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won\u2019t believe you. If you\u2019re lucky, they\u2019ve given a check mark against your headshot, cover photo, and headline.<\/p>\r\n
Now they\u2019re reading your bio. This is your opportunity to get them to click-through to your landing page.<\/p>\r\n<\/div>\r\n
You have to be able to detail everything that you do in a couple of lines, so get creative!<\/div>\r\nYour Bio<\/h3>\r\nThe biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don\u2019t know what they do and how they can help me.\r\n <\/p>\r\n
If you can\u2019t state your business proposition in two sentences, then you don\u2019t have a business.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\n<\/div>\r\nIt also helps if you put your contact details in the first line of your bio for people who want to contact you immediately. It saves them a lot of time from going through your entire bio, and it helps you convert faster.\r\n <\/p>\r\n
When there is an opportunity for you to move a prospect faster through your sales funnel, you should do it.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nYour bio should also have relevant links to publications that you are featured in and your portfolio. If you have other links that deserve a click, you can place them here.<\/div>\r\n\u00a0<\/div>\r\nIf you’re leaving a link to a landing page on your website, make sure that the landing page itself is customized to thank for coming in through LinkedIn and that you record the UTM for your Analytics.<\/div>\r\n\r\nStep 2: Auto-Connect to Thousands of Prospects at Scale<\/strong><\/h2>\r\nWith several clicks, you can connect to hundreds of targeted prospects at scale.<\/p>\r\n
Founders of 500+ employee companies in the software space?<\/em> Done.
Directors of Innovation of 250+ employee companies in the marketing and advertising space?<\/em> Done.<\/p>\r\nAnd they\u2019ll accept your connection request because your profile is optimized. To make this magic happen, you need to buy the Chrome extension,\u00a0Linked Helper<\/a>\u00a0($15\/month).<\/p>\r\nTo use the tool for expanding your network, write an invitation message. You\u2019ll see the option in the middle drop-down. Write an intro message that\u2019s NON-SALESY. Focus on establishing a common bond.<\/p>\r\n
For example, in the message below I\u2019m reaching out to founders in Los Angeles. I ensure that I include both keywords (e.g. founders, Los Angeles) in my message.<\/p>\r\n
<\/p>\r\n
- \r\n
- You with a relevant influencer in your industry<\/li>\r\n
- You speaking in front of prospects<\/li>\r\n
- You at a local landmark (only works if you\u2019re connecting with people in your city)<\/li>\r\n<\/ol>\r\n
<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nAlternatively, you can use a little bit of everything or use your cover photo as a space to promote your products such as the way digital marketer Neil Patel did his.<\/div>\r\n\u00a0<\/div>\r\nYour Headline<\/h3>\r\n
Once your viewers finish judging your headshot and cover photo, they\u2019ll read your headline. The more thought leadership you can portray here, the higher increase you\u2019ll see in your add-back rate.\r\n<\/p>\r\n
This doesn\u2019t mean writing \u201cThought Leader\u201d in your headline.<\/p>\r\n
You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won\u2019t believe you. If you\u2019re lucky, they\u2019ve given a check mark against your headshot, cover photo, and headline.<\/p>\r\n
Now they\u2019re reading your bio. This is your opportunity to get them to click-through to your landing page.<\/p>\r\n<\/div>\r\n
You have to be able to detail everything that you do in a couple of lines, so get creative!<\/div>\r\nYour Bio<\/h3>\r\n
The biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don\u2019t know what they do and how they can help me.\r\n<\/p>\r\n
If you can\u2019t state your business proposition in two sentences, then you don\u2019t have a business.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\n<\/div>\r\nIt also helps if you put your contact details in the first line of your bio for people who want to contact you immediately. It saves them a lot of time from going through your entire bio, and it helps you convert faster.\r\n<\/p>\r\n
When there is an opportunity for you to move a prospect faster through your sales funnel, you should do it.<\/p>\r\n<\/div>\r\n
\u00a0<\/div>\r\nYour bio should also have relevant links to publications that you are featured in and your portfolio. If you have other links that deserve a click, you can place them here.<\/div>\r\n\u00a0<\/div>\r\nIf you’re leaving a link to a landing page on your website, make sure that the landing page itself is customized to thank for coming in through LinkedIn and that you record the UTM for your Analytics.<\/div>\r\n\r\nStep 2: Auto-Connect to Thousands of Prospects at Scale<\/strong><\/h2>\r\n
With several clicks, you can connect to hundreds of targeted prospects at scale.<\/p>\r\n
Founders of 500+ employee companies in the software space?<\/em> Done.
Directors of Innovation of 250+ employee companies in the marketing and advertising space?<\/em> Done.<\/p>\r\nAnd they\u2019ll accept your connection request because your profile is optimized. To make this magic happen, you need to buy the Chrome extension,\u00a0Linked Helper<\/a>\u00a0($15\/month).<\/p>\r\n
To use the tool for expanding your network, write an invitation message. You\u2019ll see the option in the middle drop-down. Write an intro message that\u2019s NON-SALESY. Focus on establishing a common bond.<\/p>\r\n
For example, in the message below I\u2019m reaching out to founders in Los Angeles. I ensure that I include both keywords (e.g. founders, Los Angeles) in my message.<\/p>\r\n