{"id":4628,"date":"2017-07-29T19:48:51","date_gmt":"2017-07-30T02:48:51","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4628"},"modified":"2020-06-26T15:45:10","modified_gmt":"2020-06-26T22:45:10","slug":"launch-first-facebook-chatbot-coding","status":"publish","type":"post","link":"https:\/\/bamf.com\/launch-first-facebook-chatbot-coding\/","title":{"rendered":"How to Launch Your First Facebook Chatbot without Coding"},"content":{"rendered":"<p><strong>Trust Me! Launching your first Facebook Chatbot without coding is exciting!!!<\/strong><\/p>\n<h4><strong>OUTLINE<\/strong><\/h4>\n<p><b>\u00a01:<\/b>\u00a0Writing FB Ad Copy Optimized for Post Engagement\u00a0<b>2:<\/b>\u00a0Writing Chatbot Message Optimized for CTA Goal\u00a0<b>3:<\/b>\u00a0Launching FB Dark Post As Ad for Chatbot\u00a0<b>4:<\/b>\u00a0Launching Basic Chatbot Ad with MsgHero\u00a0<b>5:<\/b>\u00a0Measure Results, Iterate, Optimize<\/p>\n<h4><strong>THINGS YOU\u2019LL NEED<\/strong><\/h4>\n<p>1. A Facebook Page and Ads Manager Account\u00a02.A Paid Account on\u00a0<a href=\"https:\/\/www.msghero.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.MsgHero.com<\/a><\/p>\n<h4><strong>STEP 1: WRITING FB AD COPY OPTIMIZED FOR POST ENGAGEMENT<\/strong><\/h4>\n<p><b>Strategize:<\/b>\u00a0Come up with strategy that makes sense for your client, or audience, in terms of the messaging around optimizing your dark post for comment engagement\u00a0<b>Incentivize:<\/b>\u00a0Try to use an\u00a0<b>incentive<\/b>\u00a0if you can, such as offering special Promo\/Discount codes for people who comment on your post<\/p>\n<ul>\n<li>Tap into People\u2019s Emotions &#8211; incentivize tagging friends<\/li>\n<\/ul>\n<p><strong>Write FB Ad Copy:<\/strong><\/p>\n<ul>\n<li>Best Option:<b><i>\u00a0\u201cTag 2 Friends Below\u201d<\/i><\/b><\/li>\n<\/ul>\n<p>Works best to create a viral effect in the comments section<\/p>\n<ul>\n<li>Second Best Option:\u00a0\u201c<b><i>Comment \u2018THIS\u2019 below.\u201d<\/i><\/b><\/li>\n<\/ul>\n<p>Works best by tying in your CTA and providing super easy instructions to your audience that requires zero brain power.\u00a0People don\u2019t want to think, so just tell them exactly what to say below, and you\u2019ll get the best results.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4631 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-1.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"2048\" height=\"1152\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-1.jpg\" \/><\/p>\n<h4><strong>STEP 2: WRITING CHATBOT MESSAGE OPTIMIZED FOR CTA GOAL<\/strong><\/h4>\n<p>Once you\u2019ve got the copy of your dark post figured out, you\u2019ll want to optimize your chatbot\u2019s autoresponder text. This is the message that gets sent to everyone who comments on your dark post.\u00a0<b>Personalize:<\/b>\u00a0Use people\u2019s First Names and personalize the message to relate to the post they just engaged with so they know why they are getting it and happy to receive whatever offer you are giving them.\u00a0<b>Trackability:<\/b>\u00a0Use UTM taxonomy, such as \u201c<b>utm_campaign=fb_chatbot_1<\/b>\u201d to track the traffic coming from your chatbot messages CTA within Google Analytics. Use Bit.ly to make your trackable links shorter and not messy looking inside the FB message. Bit.ly will also provide some nice analytics for you to cross-reference with GA for accuracy.\u00a0<b>FB UX Compliance:<\/b>\u00a0Be sure to be explicit that people who comment on your Ad understand and expect they are going to receive a message in order to respect Facebook\u2019s UX compliance. This comment to messenger growth hack might not last long&#8230;\u00a0Use\u00a0<b>Emojis, Images, &amp; GIFs<\/b>\u00a0to increase engagement with your FB Message.\u00a0Emojis are awesome. Nuf said.\u00a0Images\/GIFs can be utilized to offer more memorable promos and easier to read promo codes that are also more easily read by the cashier at physical locations\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4639 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-2.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"2048\" height=\"1152\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-2.jpg\" \/><\/p>\n<h4><strong>STEP 3: LAUNCHING FB DARK POST AS AD FOR CHATBOT<\/strong><\/h4>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/835452799843730\" rel=\"nofollow noopener\" target=\"_blank\">Unpublished Page posts<\/a>\u00a0are often used for creating News Feed ads that do not show up on your Page.<\/p>\n<h6><b>To create an unpublished Page post:<\/b><\/h6>\n<ul>\n<li>Go to\u00a0<a href=\"https:\/\/www.facebook.com\/campaign\/landing.php?campaign_id=163681540489385&amp;creative=cta_link&amp;placement=%2Fbusiness%2Fhelp%2F514446411982755&amp;url=https%3A%2F%2Fwww.facebook.com%2Fads%2Fmanage%2Fpowereditor%2F\" rel=\"nofollow noopener\" target=\"_blank\">Power Editor<\/a>.<\/li>\n<li>Click Power Editor at the top of the page and select All Tools from the menu.<\/li>\n<li>Under Create and Manage select Page Post.<\/li>\n<li>If you manage multiple Pages, select the Page you want to create an unpublished post for from the top left drop-down menu.<\/li>\n<li>Click the blue Create Post button.<\/li>\n<li>In the dialog box, choose the type of post you want to create and enter the info you want to include in your post.<\/li>\n<li>Select This post will only be used as an ad if you only want to use this post as an ad, or select This post will be published on the Page if you want this post to appear on your Page.<\/li>\n<li>Click Create Post. Keep in mind this post isn&#8217;t published yet. It&#8217;s saved in the list of your posts. If you publish the post on your Page, you&#8217;ll have the option to only show the post to specific languages and locations.<\/li>\n<li>Once you&#8217;re ready to use the post, check the box next to it and select one of the options in the Actions drop-down.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4633 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-3.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"975\" height=\"797\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-3.jpg\" \/><\/p>\n<ul>\n<li>Find \u201cOptimization for Ad Delivery.\u201d and select \u201cPost Engagement\u201d<\/li>\n<li>Below, see \u201cWhen You Get Charged\u201d and select \u201cPost Engagement\u201d<\/li>\n<\/ul>\n<p><b>BOOM!\u00a0<\/b>Now, you have an\u00a0<b>Unpublished Dark Post Ad<\/b>\u00a0that\u2019s Optimized for Post Engagement to the fullest!\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4634 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-4.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"1409\" height=\"677\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-4.jpg\" \/><\/p>\n<h4><strong>STEP 4: LAUNCHING BASIC CHATBOT AD WITH MSGHERO<\/strong><\/h4>\n<ul>\n<li><b>Create an Account<\/b>\u00a0on\u00a0<a href=\"https:\/\/www.msghero.com\/\" rel=\"nofollow noopener\" target=\"_blank\">MSGHero.com<\/a>\u00a0and Connect Your Facebook Account<\/li>\n<li>For MSGHero to work with a Facebook ad, it needs to be a FB post. This can be an unpublished\/hidden\/dark post or an unhidden post.\u00a0<b>As long as it&#8217;s a post, it will work.<\/b><\/li>\n<\/ul>\n<p><b>Once you have a MsgHero account, go to the \u201cSetup\u201d page to get started building your new FB Chatbot campaign!<\/b><\/p>\n<ul>\n<li>Under the\u00a0<b>&#8220;Setup&#8221;<\/b>\u00a0page, (<a href=\"https:\/\/www.msghero.com\/login\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.msghero.com\/login\/<\/a>), select your Facebook page and you\u2019ll see a list of your posts show up below automatically.<\/li>\n<li>If you don\u2019t see your post, or want to be more precise, then click on\u00a0<b>&#8220;Advanced Filters&#8221;\u00a0<\/b>button, and use the\u00a0<b>&#8220;Search by Post ID&#8221;<\/b>\u00a0field.<\/li>\n<li><b>Go to Preview Your Facebook Post\u00a0<\/b>and find your specific\u00a0<b>Post ID<\/b>\u00a0for your Ad in the URL of the Post<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4635 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-5.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"1117\" height=\"1173\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-5.jpg\" \/><\/p>\n<ul>\n<li>Here are the final steps to take your new chatbot live!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Feel free to ignore optional settings, or configure to your liking:\n<ul>\n<li><b>Add more<\/b>\u00a0&#8211; to add longer messages broken into multiple messages<\/li>\n<li><b>Message Delay<\/b>\u00a0&#8211; to add a delay for you message after someone comments<\/li>\n<li><b>Anti-duplication<\/b>\u00a0&#8211; avoid sending same message to same person twice<\/li>\n<li><b>Keyword Exclusions &amp; Inclusion<\/b>\u00a0&#8211; exclude or include specific keywords for your bot to respond to, i.e. if you exclude \u201chate\u201d the bot will not respond to people who use that word in their comment and vice-a-versa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Click \u201cApply\u201d to take your new chatbot live!<\/li>\n<\/ul>\n<h5><b>BOOM!!!! YOU\u2019VE DONE IT!!!!<\/b><\/h5>\n<p><b>Now, watch the comments roll in and chatbot messages blast out&#8230;\u00a0<\/b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4636 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-6.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"600\" height=\"684\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-6.jpg\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4637 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-7.jpg\" alt=\"BAMF How to Launch Your First Facebook Chatbot without Coding Article Image\" width=\"2048\" height=\"1152\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-7.jpg\" \/>\u00a0Check For Mistakes, Iterate, Try New Things, Learn, Optimize, Measure &amp; Repeat In The Next Guide, We Will Add More Layers of Chatbot Complexity Using Conditional Logic and Question &amp; Answer Flows<\/p>\n<h6><em><b>\u201cChatbots are the new email.\u201d<\/b><\/em><\/h6>\n<p>&nbsp;<\/p>\n<h4><strong>HOW DID I GET HERE?<\/strong><\/h4>\n<ul>\n<li>I built a dating app that went viral, got 50,000 users in first month, and was accepted into 500 Startups.<\/li>\n<li>Helped a leading startup accelerator and equity crowdfunding platform increase pipeline value by more than $25M in 6 months.<\/li>\n<li>Currently,\u00a0<i>Director of Growth Strategy<\/i>\u00a0for fastest growing marketing agency in Los Angeles,\u00a0<a href=\"https:\/\/www.hawkemedia.com\/\" rel=\"nofollow noopener\" target=\"_blank\">HawkeMedia.<\/a><\/li>\n<li>Executing growth marketing strategies for portfolio of 15+ clients as their outsourced-CMO.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trust Me! Launching your first Facebook Chatbot without coding is exciting!!!<\/p>\n","protected":false},"author":2,"featured_media":11428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3254,142,112,114,3385,268,3253],"tags":[230,231],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/How-to-Launch-Your-First-Facebook-Chatbot-without-Coding-1.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4628"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4628"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/11428"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}