{"id":4662,"date":"2017-07-29T18:09:25","date_gmt":"2017-07-30T01:09:25","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4662"},"modified":"2020-06-26T15:45:36","modified_gmt":"2020-06-26T22:45:36","slug":"creatomic-agency-model-bamf","status":"publish","type":"post","link":"https:\/\/bamf.com\/creatomic-agency-model-bamf\/","title":{"rendered":"The Creatomic Agency Model For Your Business Needs"},"content":{"rendered":"<p><b>I\u2019m giving away my Agency model. So you can use and abuse it.<\/b>\u00a0Building an agency is extremely difficult.\u00a0Don\u2019t let the assholes in those Facebook ads promising you an easy 7-figure agency fool you, it\u2019s tough, and it\u2019s exhausting and it\u2019s not as simple as knowing the\u00a0<b><i>One Weird Trick That Brings In Clients.<\/i><\/b>\u00a0I want to give away the model that I built for Creatomic as an agency.<\/p>\n<h5><strong>Why am I doing this?<\/strong><\/h5>\n<ol>\n<li>It\u2019s going to make it easier for you to understand how your business needs to function to bring in clients, which \u2014 in turn \u2014 will make it easier for you to actually build ARR.<\/li>\n<li>It\u2019s going to prove to the people reading this how good I am, which is going to make them want to apply to work with Creatomic and get my help scaling and growing and marketing their businesses.<a href=\"https:\/\/sites.google.com\/jonwestenberg.com\/creatomic\/home\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0<b><i>If this is you, and you\u2019re committed to growth, you can do that right here!<\/i><\/b><\/a><\/li>\n<\/ol>\n<p><b>So the model is based on the AAW factor. Yeah, it means cute and adorable but it also means business.<\/b><\/p>\n<ol>\n<li>Attraction<\/li>\n<li>Acquisition<\/li>\n<li>WIN<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4663 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model.jpg\" alt=\"BAMF The Creatomic Agency Model Article Image\" width=\"960\" height=\"540\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model.jpg\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4664 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-1.jpg\" alt=\"BAMF The Creatomic Agency Model Article Image\" width=\"960\" height=\"540\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-1.jpg\" \/><\/p>\n<h5><b>People are Attracted through the following channels:<\/b><\/h5>\n<ul>\n<li>Medium (the blog and my guest blogging for a whole bunch of different publications)<\/li>\n<li>LinkedIn outreach (talking to founders one on one and not mass messaging people, running a bot that views around 250 LinkedIn profiles per day, releasing repurposed content from other platforms)<\/li>\n<li>Partnerships built with software companies and content influencers<\/li>\n<li>Cold outreach\/prospecting campaigns at scale<\/li>\n<li>The Creatomic facebook group, MindHackers (currently at 1200 members and growing)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4665 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-2.jpg\" alt=\"BAMF The Creatomic Agency Model Article Image\" width=\"960\" height=\"540\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-2.jpg\" \/><\/p>\n<h5><b>They then go through a qualifying form and book in a $1 consultation. At that point &#8211; they are added to Zoho CRM.<\/b><\/h5>\n<p>This is pretty straightforward. The form is built in Google forms and hosted on Google Sites.Here\u2019s what the form asks:<\/p>\n<ul>\n<li>What are you selling?<\/li>\n<li>How are you pricing that?<\/li>\n<li>What is your MRR (Monthly Recurring Revenue)?<\/li>\n<li>How are you currently getting customers?<\/li>\n<li>If I told you to go out and get 5 customers in one week, what would you do?<\/li>\n<li>What is your Big Promise that will make anyone want to buy your product or service?<\/li>\n<li>What marketing services are you interested in? The $1500 per month package or the $5000 per month package?\u00a0<b><i>Note\u2026this question does give a little more info than that on the form ????<\/i><\/b><\/li>\n<\/ul>\n<h5><b>Here\u2019s the Google Sites landing page. Guys, this shit is free for Google Apps users.<\/b><\/h5>\n<p>I used to spend so much money on Instapage and other landing page stuff and you know what?\u00a0Not anymore. I use Google Sites and it\u2019s not the sexiest thing in the world but\u00a0<b><i>it gets the job done.<\/i><\/b>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4666 aligncenter lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-3.jpg\" alt=\"BAMF The Creatomic Agency Model Article Image\" width=\"540\" height=\"355\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/The-Creatomic-Agency-Model-3.jpg\" \/><\/p>\n<h5><strong>SOME QUICK ZOHO STUFF.<\/strong><\/h5>\n<p>I said at the start that you need to make sure your CRM\/Project Management app\/ Invoicing software has a Slack integration. Well, that\u2019s the truth.\u00a0\u00a0I have a CRM channel where my VAs and I can keep track of and add and manage all leads that come in via Zoho CRM slackbot.\u00a0Also, I have the Zoho project management slackbot in every client channel to manage projects.\u00a0I have the Zoho Books integration to let me know where my invoices are at.\u00a0This makes it all so much more scaleable and manageable.\u00a0<b>The booking happens through Book Like A Boss. In the $1 consultation, I\u2019ll provide my initial advice and strategy based on a set question flow that I\u2019m not going to share here because I gotta keep some secrets ????.<\/b>\u00a0I\u2019ll then sell people on either a $1500 package (<b>THE SETH package<\/b>) or the $5000 package (<b>THE GARY package.<\/b>)<\/p>\n<h5>The $1500 package is called The Seth Package. It is pretty straightforward. It\u2019s the consulting package.<\/h5>\n<p><strong>Clients Get:<\/strong><\/p>\n<ul>\n<li>Access to a Slack channel with constant and unlimited support from myself, my team and guest marketers\/growth hackers<\/li>\n<li>2 strategy sessions per month<\/li>\n<li>Feedback and reviews on any content<\/li>\n<li>A marketing plan that they can follow<\/li>\n<li>Analysis\/reporting every 2 weeks.<\/li>\n<\/ul>\n<h5>NOTE. The $1500 Per Month Plan Is Nice Revenue. BUT. It has\u00a0<i>ONE VERY SPECIFIC GOAL&#8230;<\/i><\/h5>\n<ul>\n<li>GET CLIENTS TO UPSELL ONTO THE $5000 PER MONTH PLAN WITHIN 90 DAYS.<\/li>\n<li>My goal when I work with anyone in the $1500 per month plan is to get them to the point where they\u2019re bringing in enough revenue that they want the 5k plan and are ready to pay for it.<\/li>\n<li>THe $5K package is the WIN for me. It\u2019s the end goal. Anything else is secondary.<\/li>\n<\/ul>\n<h5><b>The $5000 package is called The Gary Package. It is a little more awesome.<\/b><\/h5>\n<ul>\n<li>It\u2019s the Slack channel<\/li>\n<li>Plus 4 strategy sessions<\/li>\n<li>We\u2019ll write and distribute 4 blog posts<\/li>\n<li>We\u2019ll run 4 weekly growth hacks<\/li>\n<li>1 cold outreach prospecting campaign<\/li>\n<li>2 EDM campaigns<\/li>\n<li>Generate\/market 1 lead magnet.<\/li>\n<\/ul>\n<p><b>Once they have chosen a package, I ping my VA on Slack to invoice the client. We set up a recurring invoice in Zoho Books.<\/b><\/p>\n<ul>\n<li>The client is then added to the Creatomic Slack on a dedicated Slack channel for their business, that will be monitored by myself and my VA. We use the\u00a0Zoho x Slack integration for project management so we basically don\u2019t have to leave the Slack channel.<\/li>\n<li>We have a template of a Zoho project that is set up and ready to be duplicated for each client, and includes a Submit List that tells the client exactly what we need access to \u2014 CMS, Analytics etc.<\/li>\n<\/ul>\n<p><b>EVERYTHING happens in Slack. It\u2019s my retention secret weapon.<\/b>\u00a0Clients don\u2019t just customer support on Slack.\u00a0They get a pipeline of all my best blog posts.\u00a0They get an exclusive resource every single month.\u00a0Further, they get guest growth hackers and marketers who will come on and do an AMA every month. Also, they get to participate in a forum with other clients.<\/p>\n<h5><b>Ya wanna know my favorite thing about this?<\/b><\/h5>\n<p>No.\u00a0Client.\u00a0Emails.\u00a0To.\u00a0Respond To.\u00a0??<\/p>\n<ul>\n<li>Strategy sessions are booked in using\u00a0<a href=\"https:\/\/bookme.name\/account\/dashboard\" rel=\"nofollow noopener\" target=\"_blank\">Book Like A Boss<\/a>\u00a0and there\u2019s an automating Zoho task that gets posted into the Slack channel to notify the client that it\u2019s time to book in another session.<\/li>\n<li>There\u2019s an automated task for each package telling us when to choose and execute a growth hack from the Creatomic database I\u2019ve built up of over 700 growth hacks.<\/li>\n<li>It also notifies us when it\u2019s time to create and launch the blog posts, EDM campaigns and cold prospecting campaigns.<\/li>\n<li>Google Analytics + our social monitoring software is automated to send us a report from each client at the appropriate time so that we can create our report using the templates we\u2019ve already set up and lined up.<\/li>\n<li>The strategy is designed by myself or one of the growth hackers\/marketers in my network.<\/li>\n<li>The work is done by the freelancers from my startup\u00a0<a href=\"https:\/\/speedlancer.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Speedlancer.com\u00a0<\/a>who are badass and awesome.<\/li>\n<li>The work is coordinated by my VA who can book the work on the platform and review it.<\/li>\n<li>All content is reviewed by my editors right here in Sydney who have done content and editing for all my clients for years before it is given to a client.<\/li>\n<\/ul>\n<h5><b>BOOM!<\/b><\/h5>\n<p>That\u2019s the entire agency model.\u00a0Not too bad right?\u00a0This is how you build a scaleable, functional, no-bullshit agency that does not fuck around. This is how you build a service business that is not going to turn your hair prematurely grey.\u00a0Any questions? Hit me up.\u00a0But more importantly, want me to grow your own agency?\u00a0<a href=\"https:\/\/sites.google.com\/jonwestenberg.com\/creatomic\/home\" rel=\"nofollow noopener\" target=\"_blank\"><b>\u2026Then apply to work with Creatomic!<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m giving away my Agency model. So you can use and abuse it.\u00a0Building an agency is extremely difficult.\u00a0Don\u2019t let the assholes in those Facebook ads promising you an easy 7-figure agency fool you, it\u2019s tough, and it\u2019s exhausting and it\u2019s not as simple as knowing the\u00a0One Weird Trick That Brings In Clients.<\/p>\n","protected":false},"author":2,"featured_media":11443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3386,3254,112,114,3258,3385,3253],"tags":[232,233],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/The-Creatomic-Agency-Model.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4662"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4662"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/11443"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}