{"id":467,"date":"2019-05-03T23:10:16","date_gmt":"2019-05-04T06:10:16","guid":{"rendered":"https:\/\/3.14.248.234\/?p=467"},"modified":"2020-06-26T18:00:06","modified_gmt":"2020-06-27T01:00:06","slug":"how-we-launched-the-1-book-ever-on-product-hunt","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-we-launched-the-1-book-ever-on-product-hunt\/","title":{"rendered":"How We Launched the #1 Book Ever on Product Hunt"},"content":{"rendered":"
Product Hunt is where MVPs and startups go to die or thrive.<\/p>\n
Which one are you?<\/em><\/p>\n If you launch successfully on Product Hunt, you can get thousands of subscribers and customers.<\/p>\n If done wrong, you’ll realize you never had a product people wanted or took the time to build an audience.<\/p>\n We did it the right way when launching THE BAMF BIBLE<\/a> which led to over 4,000 new subscribers and thirty high-quality leads for my agency – all within nine days.<\/p>\n <\/p>\n Before reading on, ask yourself:<\/p>\n “Should I launch on Product Hunt?”<\/p>\n If you check off these requirements, then yes:<\/p>\n THE BAMF BIBLE is a book with 25+ growth hacking from 2017. It fits the early adopter demographic because growth hacking implies you have a secret sauce to grow startups. Moreover, people expressed over and again that they’d be willing to pay us for the book. And, most importantly, we had #4 and #5 covered.<\/p>\n This is where most Product Hunt launches fail.<\/p>\n They gather thousands of subscribers.<\/p>\n Then what?<\/em><\/p>\n They get a generic thank-you email, then there’s no follow-up.<\/p>\n If you don’t have email or Messenger blast that consistently provides value every week – don’t launch.<\/p>\n Otherwise, you’ll lose the people who visit your website and opt-in. Most people who launch on Product Hunt do this – that’s why most fail even with a thousand plus upvotes on their product. Ouch.<\/em><\/p>\n You can’t guarantee upvotes either.<\/p>\n You need momentum and that comes from a\u00a0community who will engage with your launch.<\/p>\n “I launched my super awesome AI-driven GIF creator on Product Hunt. I’m guaranteed to go viral.” – Said no one ever.<\/p><\/blockquote>\n You need to post on Facebook, LinkedIn, Twitter, and send out email and Messenger blasts. If you’re not active on social or run an engaged subscriber list, then your chances of success are almost zero.<\/p>\n You can always spam many Facebook Groups and Facebook friends, then ask people to promote you for free, but this will make you look like an asshole and you won’t get results \ud83d\ude42<\/p>\n Rather than rely on bad marketing, let’s rely on what works – systems with proven results.<\/p>\n I’ll take you step-by-step of how to create an audience, have a successful launch, and take care of your subscribers afterward:<\/p>\n One of the main factors that contributed to my book’s success was the people involved. I had many high-level entrepreneurs, marketers, and founders who contributed. As a result, upon release, they’d share it with their communities.<\/p>\n Who’s involved in the making of your product?<\/em><\/p>\n Whether it’s beta testers or a huge community, ensure they’re the right people for when you launch. You don’t want them pretending to love what you do, then dropping out right before the finish line.<\/p>\n To highlight our contributors, we gave them a dedicated section at the beginning (NOT THE END) of our book. We wanted them to know we genuinely cared about their contribution. Then we used that page as one of the first pictures on Product Hunt.<\/p>\n <\/p>\n Did it work?<\/em><\/p>\n Each one of them shared.<\/p>\n Plus, it better reflected the vision of those who wanted to engage – a product that represents the Badass Marketers & Founders’<\/a> community.<\/p>\n The second half is I needed people to trust that this would be an epic book of growth hacks. People don’t have a reason to upvote unless you’ve given them tons of value beforehand. Imagine you’re on Product Hunt and never heard of Badass Marketers & Founders. Would you upvote the book right away?<\/em><\/p>\n Of course not.<\/p>\n You haven’t even read it.<\/p>\n And we can’t expect people to upvote the book a month later once they’ve finished reading.<\/p>\n We needed people who trusted the value we were providing, so they’d upvote us before reading. <\/strong>This was a critical piece to our success.<\/p>\n By publishing growth hacks over the previous year, we had built that trust. It takes time – there’s no way around it.<\/p>\n I took a different approach than many Product Hunt launches. Rather than building my email list beforehand, I built my Messenger list.<\/p>\n Why?<\/em><\/p>\n A small two-hundred person sample size on Messenger gave me ridiculously-awesome results:<\/p>\n An eight-times higher click-through rate and three-times higher open rate than email.<\/p>\n Looking at the data, my 1,000-person Messenger list before launch engaged as powerfully as a 10,000-person email list. To build my Messenger list, I used ManyChat<\/a> because they have many landing page features that enable me to catch subscribers.<\/p>\n <\/p>\n Not ready to jump one hundred percent into using Messenger, I promoted both my email and Messenger list. First, I promoted my Messenger list on my email list. This got me an initial several hundred subscribers.<\/p>\n\n
Step 1: Assemble a Team & Create Trust<\/strong><\/h2>\n
Step 2: Collect Emails & Subscribers<\/strong><\/h2>\n