{"id":4684,"date":"2017-08-01T15:32:33","date_gmt":"2017-08-01T22:32:33","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4684"},"modified":"2020-06-26T15:44:19","modified_gmt":"2020-06-26T22:44:19","slug":"how-to-target-capterra-reviewers-with-cold-emails-facebook-ads-and-linkedin-automation","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-target-capterra-reviewers-with-cold-emails-facebook-ads-and-linkedin-automation\/","title":{"rendered":"How To Target Capterra Reviewers With Emails, FB Ads, and LinkedIn Automation?"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[<span style=\"font-weight: 400;\">If you\u2019re involved in SaaS I\u2019m sure you\u2019re familiar with the likings of<\/span><a href=\"https:\/\/capterra.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Capterra<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/getapp.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">GetApp<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/g2crowd.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">G2Crowd<\/span><\/a><span style=\"font-weight: 400;\"> and their gazillion cousins.<\/span>\n<span style=\"font-weight: 400;\">When I started at Salesflare, I was obsessed with these websites.<\/span>\n<span style=\"font-weight: 400;\">Not because they would get us tons of leads. They just don\u2019t if you\u2019re not willing to open up your wallet big time for a good listing.<\/span>\n<span style=\"font-weight: 400;\">No, I used to browse them for hours because of the gazillion reviews people left our competitors. It was a great way to get to know our target audience and their needs. It helped me figure out what kind of value we needed to create to win them over.<\/span>\n<span style=\"font-weight: 400;\">Today, I know who our target customers are and I know what kind of value they\u2019re looking for. The game has shifted from getting to know them to put the moves on them.<\/span>\n<span style=\"font-weight: 400;\">Which brings us to the next phase: how do you target all those target customers at scale?<\/span>\n<span style=\"font-weight: 400;\">This guide will walk you through the steps needed to get target customers like these in front of your value using cold emails, Facebook Ads and LinkedIn automation.<\/span>\n<span style=\"font-weight: 400;\">We\u2019ll be taking Capterra as an example but you can make this work for any webpage that provides you with at least the following three elements:<\/span>\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">first name<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">last name<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">company name<\/span><\/li>\n\n\n<\/ul>\n\n\n\n\n<h5>Here\u2019s what a typical Capterra review looks like (for workflow automation gem<a href=\"https:\/\/zapier.com\" rel=\"nofollow noopener\" target=\"_blank\"> Zapier<\/a>)<\/h5>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4685\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image14-9.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"674\" height=\"270\" \/>\n<span style=\"font-weight: 400;\">In addition to the name of the reviewer and the company he\/she represents, we\u2019ll also have their role and their industry.<\/span>\n<span style=\"font-weight: 400;\">Zapier has 130 reviews on Capterra. Of course, there\u2019s no way we\u2019re going to manually copy and paste all of that data.<\/span>\n<span style=\"font-weight: 400;\">Welcome to the Scrapocalypse \u26cf<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4686\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image8-11.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"500\" height=\"355\" \/>\n\n\n<h5><b>Process:<\/b><\/h5>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1: Create a scraping recipe with <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/recipe-creator\/icadidhenmiokjlmpdgjikdoknhfgkhg\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Recipe Creator<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2: Scrape it. Scrape it real good \u00a0with <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/data-scraper-easy-web-scr\/nndknepjnldbdbepjfgmncbggmopgden?hl=nl\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">DataMiner<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3: Match Company Names with Domains using<\/span><a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">PhantomBuster<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4: Use<\/span><a href=\"https:\/\/findthatlead.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">FindThatLead<\/span><\/a><span style=\"font-weight: 400;\"> to find email addresses for cold emailing<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5: Match personal addresses to make Facebook Audiences with<\/span><a href=\"https:\/\/findthatlead.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">FindThatLead<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6: Match LinkedIn Profiles with<\/span><a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">PhantomBuster<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7: Automate LinkedIn outreach with<\/span><a href=\"https:\/\/dux-soup.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Dux-Soup<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n\n\n<h5><b>Targeting possibilities:<\/b><\/h5>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cold email<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn outreach and automation<\/span><\/li>\n\n\n<\/ul>\n\n\n\n\n<h5><b>Tools:<\/b><\/h5>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/data-scraper-easy-web-scr\/nndknepjnldbdbepjfgmncbggmopgden?hl=nl\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">DataMiner<\/span><\/a><span style=\"font-weight: 400;\"> ft. <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/recipe-creator\/icadidhenmiokjlmpdgjikdoknhfgkhg\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Recipe Creator<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">PhantomBuster<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Microsoft Excel and\/or Google Sheets<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/findthatlead.com\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">FindThatLead<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/dux-soup.com\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Dux-Soup<\/span><\/a><\/li>\n\n\n<\/ul>\n\n\n\n\n<h5><strong>Step 1: Create a scraping recipe with Recipe Creator<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">There\u2019s tons of scraping tools out there.<\/span>\n<span style=\"font-weight: 400;\">To get the data we want, we don\u2019t need something fancy schmancy.<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/data-scraper-easy-web-scr\/nndknepjnldbdbepjfgmncbggmopgden?hl=nl\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">DataMiner<\/span><\/a><span style=\"font-weight: 400;\"> is a free and easy Chrome extension that does the job.<\/span>\n<span style=\"font-weight: 400;\">First thing you\u2019ll need to do is set up DataMiner to scrape the data you want, creating a recipe for it.<\/span>\n<span style=\"font-weight: 400;\">I\u2019d happily share mine in the public DataMiner directory but I\u2019d need to have a paid subscription to do that, which I don\u2019t.<\/span>\n<span style=\"font-weight: 400;\">Instead, I\u2019ll just tell you how to create the recipe yourself, which will also get you acquainted with data scraping logic.<\/span>\n<span style=\"font-weight: 400;\">Once you get a hang of this, no data on the web will be safe for you anymore.<\/span>\n<span style=\"font-weight: 400;\">First, download<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/recipe-creator\/icadidhenmiokjlmpdgjikdoknhfgkhg\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Recipe Creator<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 another Chrome extension that will work together with DataMiner. Open it up on the page you want to scrape and click \u2018New Recipe\u2019.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4687\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image7-11.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1333\" height=\"585\" \/>\n<span style=\"font-weight: 400;\">You\u2019ll now be taken through a process that\u2019ll help you define the data you want to retrieve from the review page.<\/span>\n<span style=\"font-weight: 400;\">Check out this 2-minute video for instructions: <\/span><a href=\"https:\/\/youtu.be\/XZY1KQq62hE\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/youtu.be\/XZY1KQq62hE<\/span><\/a>\n<span style=\"font-weight: 400;\">This recipe will work for every Capterra product page you\u2019d ever want to scrape.<\/span>\n\n\n<h5><strong>Step 2: Scrape it real good with DataMiner<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">Time to mine the gold.<\/span>\n<span style=\"font-weight: 400;\">Open the DataMiner Chrome extension and select the recipe you just created with Recipe Creator.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4688\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image13-7.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"781\" height=\"677\" \/>\n<span style=\"font-weight: 400;\">Bam.<\/span>\n<span style=\"font-weight: 400;\">Names, roles, company names, industries and company sizes.<\/span>\n<span style=\"font-weight: 400;\">Hit \u2018Download\u2019 on the bottom of the DataMiner UI for a .CSV with the results.<\/span>\n<span style=\"font-weight: 400;\">Pretty sweet but not quite enough have them fall into your web. Yet.<\/span>\n\n\n<h5><strong>Step 3: Match Company Names with Domains using <a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\">PhantomBuster<\/a><\/strong><\/h5>\n\n\n<i><span style=\"font-weight: 400;\">(There is an alternative way to retrieve Domains. This involves getting LinkedURLs from names + company names (with another PhantomBuster script) and then revisiting\/scraping those LinkedIn profiles using Dux-Soup. <\/span><\/i><b><i>Head over to Step 5\u20136 if this sounds more like your jam.<\/i><\/b><i><span style=\"font-weight: 400;\">)<\/span><\/i>\n<span style=\"font-weight: 400;\">To find email addresses, we need (1) names and (2) domains.<\/span>\n<span style=\"font-weight: 400;\">Names we already have.<\/span>\n<span style=\"font-weight: 400;\">Domains we can find by running the Company Names through a search engine and getting the first result, which will be the company\u2019s website in about 90% of the cases.<\/span>\n<span style=\"font-weight: 400;\">No, we\u2019re not going to do this manually. <\/span>\n\n\n<h5><em><span style=\"font-weight: 400;\">You\u2019re a human being. This is robot\u2019s work so we\u2019ll have a robot do it.<\/span><\/em><\/h5>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4689\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image15.jpg\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"500\" height=\"366\" \/>\n<a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">PhantomBuster<\/span><\/a><span style=\"font-weight: 400;\"> is a platform that gives you the power to automate repetitive data scraping tasks like this one.<\/span>\n<span style=\"font-weight: 400;\">You just have to tell it what to do.<\/span>\n<span style=\"font-weight: 400;\">We to set up a bot that automatically runs search queries in Google for each of the company names, then save the first result in a column of a .CSV export file.<\/span>\n<span style=\"font-weight: 400;\">That is exactly what this<\/span><a href=\"https:\/\/salesfla.re\/CompanyDomainRetriever\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">script<\/span><\/a><span style=\"font-weight: 400;\"> does.<\/span>\n<span style=\"font-weight: 400;\">You can follow these steps to set up the script in PhantomBuster and run it to retrieve Company Domains from a list of Company Names:<\/span>\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Head over to<\/span><a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Phantombuster<\/span><\/a><span style=\"font-weight: 400;\"> and create a free account.<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select \u2018Agents\u2019 from the top menu and Create a \u2018New Agent\u2019 from the form on the top.<\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4690\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image17-4.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"707\" height=\"220\" \/>\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll be taken to a scary-looking code interface. Stay calm, you just need to copy-paste a script into it.<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There may be some pre-filled code into. Empty everything (Select All &gt; Delete\/Backspace) and copy-paste the code from this<\/span><a href=\"https:\/\/salesfla.re\/CompanyDomainRetriever\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">script<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The script will source Company Names from a Google Sheet. Copy the contents of the .CSV with scraped data you got from DataMiner into a Google Sheet and paste the link into the script as shown in the screenshot. Make sure to delete everything after the first combination of letters\/numbers when you paste it in. <\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4691\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image10-8.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1522\" height=\"367\" \/>\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The script will source company names from the column with header \u2018Column\u2019. If you followed the scraping script from Step 1 this should be fine.<\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4692\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image2-20.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1334\" height=\"480\" \/>\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go into \u2018Settings\u2019 and set a number higher than 0 for \u2018number of retries\u2019. Google has the tendency to block IPs if a certain number of searches are run from the same IP in quick succession. The script will relaunch and use another IP if this happens.<\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4693\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/2_image19-3.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"845\" height=\"373\" \/>\n\n\n<ul>\n \t\n\n<li><span style=\"font-weight: 400;\">Click \u2018Launch\u2019 \u2014 you\u2019ll get something like this.\u00a0<\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4694\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image12-8.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"836\" height=\"584\" \/>\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Download the .CSV with the Company Domains &#8211; this will be called <\/span><i><span style=\"font-weight: 400;\">output.csv<\/span><\/i><\/li>\n\n\n<\/ul>\n\n\n<span style=\"font-weight: 400;\">These domains enable you to find work email addresses (Step 4) and LinkedIn profiles (Step 6) for the reviewers.<\/span>\n\n\n<h5><strong>Step 4: Use<a href=\"https:\/\/findthatlead.com\" rel=\"nofollow noopener\" target=\"_blank\"> FindThatLead<\/a> to find email addresses for cold emailing<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">FindThatLead is a badass lead finder tool that will get you email addresses from inputs like names and domains.<\/span>\n<span style=\"font-weight: 400;\">From the data we have gathered, there\u2019s two things we can do with FindThatLead:<\/span>\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018Domain Search\u2019 to retrieve emails linked to a Domain<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018Lead Search\u2019 to find specific emails from First Name, Last Name and Domain<\/span><\/li>\n\n\n<\/ul>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4695\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image9-10.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1158\" height=\"447\" \/>\n\n\n<h5><b>Domain Search<\/b><\/h5>\n\n\n<span style=\"font-weight: 400;\">All you need: a .CSV with a \u2018Domain\u2019 column \u2014 FindThatLead will get you emails for every domain.<\/span>\n\n\n<h5><b>Lead Search<\/b><\/h5>\n\n\n<span style=\"font-weight: 400;\">To find the email addresses of specific people at companies, you\u2019ll need a .CSV with three columns: First Name, Last Name and Domain.<\/span>\n<span style=\"font-weight: 400;\">Since you scraped the names in full, you\u2019ll need to split first name and last name. The fastest way to do this in Excel is to select the column containing the name and then using Data &gt; Text to Columns, using \u2018Space\u2019 as delimiter. <\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4696\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/2_image18-3.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1523\" height=\"577\" \/>\n<span style=\"font-weight: 400;\">A free FindThatLead account will get you 10 credits per day, so you\u2019ll need to upgrade to a paid plan.<\/span>\n<span style=\"font-weight: 400;\">Here\u2019s the thing though: you won\u2019t find anything cheaper that is as good.<\/span>\n\n\n<h5><strong>Step 5: Find LinkedIn Profiles with<a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"> PhantomBuster<\/a><\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">Having names and domains also allows us to match reviewers with LinkedIn Profile URLs.<\/span>\n<span style=\"font-weight: 400;\">Similar to how we matched Domains to Company Names, we\u2019ll have PhantomBuster automate scraping Google to retrieve LinkedIn URLs from name + company name.<\/span>\n<span style=\"font-weight: 400;\">Yes, you\u2019ll need another script.<\/span>\n<span style=\"font-weight: 400;\">The steps to have PhantomBuster execute it are essentially the same as the ones described in Step 3.<\/span>\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">create a New Agent<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">empty the terminal and copy-paste the script<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">link a Google Sheet containing names and company names. The script will take names from column A and company names from column C. This is based on the scraping recipe outlined in Step 1<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"list-style-type: none;\">\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run the script hitting \u2018Launch\u2019<\/span><\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n\n\n<ul>\n \t\n\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Download .CSV with results<\/span><\/li>\n\n\n<\/ul>\n\n\n<span style=\"font-weight: 400;\">PhantomBuster will just fill the first empty column in the sheet with results, so you don\u2019t need to set something up there.<\/span>\n<span style=\"font-weight: 400;\">Running the two scripts to retrieve domain names and LinkedIn profile URLs, you now should be left with this beautiful sheet of data on your competitor\u2019s customers.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4697\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image1-21.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1174\" height=\"625\" \/>\n\n\n<h5><strong>Step 6: Unleash the Dux\u00a0<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">To make the most out of the found LinkedURLs we\u2019ll be using one of my favourite growth hacking tools: Dux-Soup.<\/span>\n<span style=\"font-weight: 400;\">Dux-Soup is a little robot that allows you to auto-visit LinkedIn profiles.<\/span>\n<span style=\"font-weight: 400;\">You can use it to auto-visit targeted profiles in LinkedIn or Sales Navigator.<\/span>\n<span style=\"font-weight: 400;\">You\u2019ll get new connections, introductions and leads without lifting a finger.<\/span>\n<b>There\u2019s more.<\/b>\n<span style=\"font-weight: 400;\">Dux-Soup will also scrape first names, last names, industries, roles, company size and company domains and whatever else they have filled in on their LinkedIn profiles. Exportable as a .CSV \u2014 file.<\/span>\n<i><span style=\"font-weight: 400;\">In fact, instead of retrieving domains with the PhantomBuster script, you could have also first scraped the LinkedIn Profile URLs and then visit those with Dux-Soup to get company domains.<\/span><\/i>\n<span style=\"font-weight: 400;\">To auto-visit\/scrape the LinkedIn profiles of the Capterra reviewers, we\u2019ll be using Dux-Soup\u2019s \u2018Revisit Data\u2019 feature. <\/span>\n<i><span style=\"font-weight: 400;\">Note: Revisiting is a Pro-feature. It would set you back about $15 a month.<\/span><\/i>\n\n\n<h5><b>#1. Download Dux-Soup .CSV template<\/b><\/h5>\n\n\n<span style=\"font-weight: 400;\">The idea of Dux-Soup\u2019s \u2018Revisit Data\u2019 is to revisit profiles you auto-visited before.<\/span>\n<span style=\"font-weight: 400;\">We\u2019re going to trick Dux-Soup into thinking it already visited the LinkedIn profiles of the Capterra reviewers before.<\/span>\n<span style=\"font-weight: 400;\">All it takes is a .CSV with Dux-Soup export headers and first names + last names filled in.<\/span>\n<span style=\"font-weight: 400;\">You can get a template<\/span><a href=\"https:\/\/salesfla.re\/DuxRevisitTemplate\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4698\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image4-19.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1521\" height=\"693\" \/>\n\n\n<h5><b>#2. Paste the Linked URLs in the \u2018Profile\u2019 column<\/b><\/h5>\n\n\n<span style=\"font-weight: 400;\">Dux-Soup will update the rest of the data once it revisited the LinkedIn Profile URLs in the \u2018Profile column\u2019.<\/span>\n\n\n<h5><b>#3. \u2018Revisit\u2019 the LinkedIn profiles<\/b><\/h5>\n\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4699\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image3-18.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"795\" height=\"836\" \/>\n\n\n<h5>#5. Upload the .CSV with the LinkedIn profiles<\/h5>\n\n\n\n\n<h5>#6. Hit \u2018Visit Profiles\u2019 from the Dux-Soup Chrome extension UI<\/h5>\n\n\n\n\n<h5>#7. Download results with \u2018Download Data\u2019<\/h5>\n\n\n\n\n<h5><strong>Step 7: Create Facebook Audiences by getting personal email addresses with Dux-Soup\u2019s email finder<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">As soon as you hit that <\/span><i><span style=\"font-weight: 400;\">\u2018Visit Profiles\u2019<\/span><\/i><span style=\"font-weight: 400;\"> button, Dux-Soup will ask if you want it to find email addresses too.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4700\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image5-14.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"770\" height=\"589\" \/>\n<span style=\"font-weight: 400;\">Dux-Soup has a point system where 1 point is good for 1 email address return.<\/span>\n<span style=\"font-weight: 400;\">You can either buy these points or trade in the email addresses from your LinkedIn connections.<\/span>\n<span style=\"font-weight: 400;\">This is how they source all those emails.<\/span>\n<span style=\"font-weight: 400;\">Return rate? About 90% ????.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4701\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/1_image6-15.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"1052\" height=\"911\" \/>\n<span style=\"font-weight: 400;\">Get this: <\/span><i><span style=\"font-weight: 400;\">a lot<\/span><\/i><span style=\"font-weight: 400;\"> of the email addresses Dux-Soup will return are <\/span><i><span style=\"font-weight: 400;\">personal <\/span><\/i><span style=\"font-weight: 400;\">Gmail \u2014 addresses.<\/span>\n<span style=\"font-weight: 400;\">How so?<\/span>\n<span style=\"font-weight: 400;\">Simple: back when LinkedIn was taking its first steps, most people signed up with their personal email and never bothered to change their primary email addresses to their work email.<\/span>\n<span style=\"font-weight: 400;\">If you\u2019re having an <\/span><i><span style=\"font-weight: 400;\">oh oh<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 moment now: sorry about that. Now go ahead and change it.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4702\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/2_image16-4.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"500\" height=\"295\" \/>\n\n\n<h5><b>There\u2019s good news too.<\/b><\/h5>\n\n\n<span style=\"font-weight: 400;\">Personal email addresses are what you need to create Facebook Audiences from these competitor\u2019s customers.<\/span>\n<span style=\"font-weight: 400;\">Once your Facebook Audience has reached a certain size, you can make a Lookalike Audience out of it.<\/span>\n<i><span style=\"font-weight: 400;\">More of your competitor\u2019s customers <\/span><\/i><span style=\"font-weight: 400;\">????<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i>\n<span style=\"font-weight: 400;\">If you\u2019re looking for more inspiration to hit hard on Facebook, make sure to check out my <\/span><a href=\"https:\/\/gillesdc.im\/FacebookPlayBook\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Facebook Playbook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n\n<h5><strong>What about other review websites?<\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">You can apply this Play and its steps to any website that gives you at least names and company names.<\/span>\n<span style=\"font-weight: 400;\">Keep in mind that you\u2019ll need to create different scrape recipes with Recipe Creator. It goes without saying every other website will have its data structured differently than Capterra.<\/span>\n<span style=\"font-weight: 400;\">I used Capterra as an example because it\u2019s arguably the most important software review website out there and because most products have a ton of reviewers you can all turn into leads.<\/span>\n<span style=\"font-weight: 400;\">Second biggest<\/span><a href=\"https:\/\/getapp.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">GetApp<\/span><\/a><span style=\"font-weight: 400;\"> is part of the Capterra \u2014 ecosystem as of recently and sources reviews from Capterra onto its page. That plus the fact that it leaves out company names for reviewers makes it not worth looking at.<\/span>\n<span style=\"font-weight: 400;\">Scraping<\/span><a href=\"https:\/\/g2crowd.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">G2Crowd<\/span><\/a><span style=\"font-weight: 400;\"> is possible (and interesting) but more complicated because the reviewers\u2019 credentials are only provided on the reviewer\u2019s profile page.<\/span>\n<span style=\"font-weight: 400;\"> This means you\u2019d first have to scrape all profile URLs to then scrape the data you want off each profile URL. This is not possible with DataMiner\u2019s free version. If you\u2019d like to get into this, feel free to connect with me on<\/span><a href=\"https:\/\/www.linkedin.com\/in\/gillesdc\/\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.facebook.com\/GillesDC\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<span style=\"font-weight: 400;\">A software directory you can pretty easily scrape is<\/span><a href=\"https:\/\/siftery.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">Siftery<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<span style=\"font-weight: 400;\">Siftery lists the companies using a particular software product.<\/span>\n<span style=\"font-weight: 400;\">You can scrape these companies pretty easily by using DataMiner\u2019s \u2018GetSimilar\u2019 feature on each page.<\/span>\n<span style=\"font-weight: 400;\">This will get you all the company names and their Siftery Profile URLs in two columns.<\/span>\n<span style=\"font-weight: 400;\">Repeat on every page.<\/span>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4703\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image11-7.png\" alt=\"BAMF How To Target Capterra Reviewers With Cold Emails, Etc Article Image\" width=\"733\" height=\"589\" \/>\n\n\n<h5><strong><em>There\u2019s a drawback.<\/em><\/strong><\/h5>\n\n\n<span style=\"font-weight: 400;\">Siftery only allows you to check out 120 companies using a software product. With each page showcasing 30 companies, you\u2019ll be prompted to submit a special request to Siftery as soon as you try to access page 5.<\/span>\n<span style=\"font-weight: 400;\">You can use the<\/span><a href=\"https:\/\/phantombuster.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">PhantomBuster<\/span><\/a><span style=\"font-weight: 400;\"> script to retrieve Domains for Company Names as shown in Step 3 and then use those Domains to find email addresses using<\/span><a href=\"https:\/\/findthatlead.com\" rel=\"nofollow noopener\" target=\"_blank\"> <span style=\"font-weight: 400;\">FindThatLead<\/span><\/a><span style=\"font-weight: 400;\">\u2019s Domain Search feature.<\/span>]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":2,"featured_media":11450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3254,344,142,112,136,3251],"tags":[234,186,157],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/1_image14-9.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4684"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/11450"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}