{"id":4770,"date":"2017-02-23T14:34:10","date_gmt":"2017-02-23T21:34:10","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4770"},"modified":"2020-07-14T20:31:11","modified_gmt":"2020-07-15T03:31:11","slug":"facebook-live-streaming-for-branding-and-growth","status":"publish","type":"post","link":"https:\/\/bamf.com\/facebook-live-streaming-for-branding-and-growth\/","title":{"rendered":"Facebook Live Streaming for Branding and Growth"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Have you started using Facebook Live?<\/h5>\n\n\n\n<p>If not, you\u2019re missing out on many early adopter benefits. When you go live on your profile, it notifies all your friends. If you go live in a Facebook Event or Facebook Group, it notifies all the attendees and members. Talk about engagement!<\/p>\n\n\n\n<p>Because Facebook Live provides real-time interaction with video, it\u2019s one of the best mediums to develop you know, like, and trust factor. If you use it, you\u2019ll have a distinct advantage to building relationships on Facebook because you\u2019ll present a more genuine aspect of your life and exemplify yourself an early adopter.<\/p>\n\n\n\n<p>These videos don\u2019t just stay on Facebook. You can link to these videos in your email by clicking on the date of the post and taking the URL, or you can embed these live streams in your blog posts. <\/p>\n\n\n\n<p>But Facebook Live has a ton of other benefits. Check some of them out in my list right here. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Facebook Live?<\/strong><\/h3>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Fast way to develop your knowledge, like, and trust factor.<\/span><\/li><li><span style=\"font-weight: 400;\">You can link and embed videos outside of Facebook.<\/span><\/li><li><span style=\"font-weight: 400;\">Opportunity to become an early adopter.<\/span> <\/li><li><span style=\"font-weight: 400;\">Notifies everyone in a Facebook Group.<\/span><\/li><li><span style=\"font-weight: 400;\">It also notifies all your personal connections.<\/span><\/li><li><span style=\"font-weight: 400;\">Notifies everyone in a Facebook Event.<\/span><\/li><li><span style=\"font-weight: 400;\">More genuine content.<\/span><\/li><li><span style=\"font-weight: 400;\">Real-time interaction.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook Live for Fan Pages<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After you end a live video session on your Facebook page, you\u2019ll <\/span><b>get immediate insights into how many people watched your live video<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This comes in addition to the options to upload HD video and save the video to your camera roll to share on other networks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can download any Facebook live video for repurposing here: <\/span><a href=\"https:\/\/www.fbdown.net\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">https:\/\/www.fbdown.net\/<\/span><\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-2.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4773\"\/><\/figure><\/div>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Similiar to YouTube, tag influencers who regularly do Facebook Live. Don\u2019t just focus on broad keywords.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t forget to add a relevant call-to-action!<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule your Facebook Live events. Send a link to your email list directly to the reminder post.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-3.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4774\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-4.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4775\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Software<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-1-1.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4777\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>OBS Software<\/strong><\/h3>\n\n\n\n<p><b>Here\u2019s how to set up the OBS software:<\/b><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-social-wall\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zZ3MhqJi0L\"><a href=\"https:\/\/socialwall.me\/en\/capture-stream-in-real-time-facebook-live-reactions\/\" rel=\"nofollow noopener\" target=\"_blank\">Capture and stream in real-time Facebook Live reactions<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Capture and stream in real-time Facebook Live reactions&#8221; &#8212; Social Wall\" src=\"https:\/\/socialwall.me\/en\/capture-stream-in-real-time-facebook-live-reactions\/embed\/#?secret=zZ3MhqJi0L\" data-secret=\"zZ3MhqJi0L\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">OBS is 10X more complicated than BlueJeans, but has cool features such as overlays.<\/span> <\/p>\n\n\n\n<p>OBS software requires you to set up an API Key, but no worries it\u2019s not complicated, and there\u2019s no coding. You\u2019ll want to read the guide OBS has to help you get up and running with your Facebook API Key. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-3-1.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4778\"\/><\/figure><\/div>\n\n\n\n<p>It also has cool overlays. <\/p>\n\n\n\n<p>If you want to take your call-to-action to the next level, then you need the software OBS (open broadcast software). With OBS, you can create epic overlays like the past founder of Elite Daily, Gerard Adams does:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-5-1.jpg\" alt=\"\" class=\"wp-image-32184\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BlueJeans Software<\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How else can you use Facebook Live?<\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">You can interview others on separate screens similar to Skype. <\/span><\/p>\n\n\n\n<p><b>Here\u2019s how to set up the BlueJeans software:<\/b> <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With Blue Jeans software you can conduct live interviews on Facebook across the world! To do this, you\u2019ll need the BlueJeans software. Here\u2019s how you set it up.<\/span> <\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on Events and Schedule an Event.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a Presenter by email.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click Start Event.<\/span><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-1-2.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4780\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-6.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4781\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Here\u2019s how to set up the BlueJeans software:<\/b><span style=\"font-weight: 400;\"><br><\/span><\/h5>\n\n\n\n<ol><li><span style=\"font-weight: 400;\">Click the microphone and video in the top right corner to ensure your sound and screen appear when you go live.<\/span><\/li><li><span style=\"font-weight: 400;\">Click \u201cBroadcast Off\u201d to turn it on.<br><\/span><\/li><li><span style=\"font-weight: 400;\">Then, you\u2019ll see a pop-up asking you where you want to broadcast.<\/span> <\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-1-4-2.jpg\" alt=\"\" class=\"wp-image-32187\"\/><\/figure><\/div>\n\n\n\n<p>And here&#8217;s the final result. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-8.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4785\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to have an engaging video, there are few tips to keep in mind. <\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You want to have high energy levels.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You want to keep the viewer guessing at what will happen next<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide how-to, inspirational, remarkable, and funny content (if there\u2019s no benefit, then no one will watch)<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re not sure where to live stream, remember people love the authentic video. So, even your office background will do. Plus, a<\/span><span style=\"font-weight: 400;\"> natural backdrop feels spontaneous rather than an artificial setup. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re not using Facebook Live to engage your audience, then test it out. The barrier to entry is zero. You don\u2019t even need to purchase a tool! This a growth tactic you should put at the top of your list, especially if you run a Facebook Group and regularly hold Facebook Events.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Call-to-Action<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While you\u2019re live, you can pin a comment for everyone to see or turn comments off altogether. Pinned comments could be a great way to introduce the video and let everyone know what\u2019s happening live. It\u2019s also an excellent way to encourage interaction and responses from your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Moreover, a Pinned comment will enable you to capture leads for future live videos. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Makes Good Content?<\/strong><\/h3>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5X energy (If you don\u2019t have high energy, people won\u2019t watch)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Unpredictable storytelling (people don\u2019t want to watch you walk from A \u2192 B, but they\u2019ll watch you walk from A \u2192 ?). If they know what will happen, then they\u2019ll stop watching.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surprise variables (a guest randomly appears)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How-to, highly beneficial, inspirational, remarkable, funny<\/span><\/li><\/ol>\n\n\n\n<p><b>Specific to live streaming:<\/b><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Need to start the video with a <\/span><i><span style=\"font-weight: 400;\">bang! &#8211; <\/span><\/i><span style=\"font-weight: 400;\">High energy and excitement<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Need to throw in a surprise variable within first 30 seconds<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Need a great background that helps viewers concentrate on the presenters <\/span><\/li><\/ol>\n\n\n\n<p><strong>Tips for what colors to wear:<\/strong><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid wearing white, black, red, and pinstripes.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pastel solid colors work best (blue).<\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Background<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Bright colors like yellow, orange, or red will cause color reflections and can be unflattering to your subject. <\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using your actual office as a background communicates authenticity. Seeing people in their natural environment feels genuine and adds a sense of time and place to the scene. A natural backdrop feels spontaneous rather than an artificial setup. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For live video, I would err on the side of being genuine since people go to Facebook to discover new genuine experiences.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Facebook-Live-Streaming-for-Personal-Branding-and-Growth-9.jpg\" alt=\"BAMF Facebook Live Streaming for Branding and Growth Article Image\" class=\"wp-image-4787\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Why Facebook Live?<br \/>\nFast way to develop your knowledge, like, and trust factor.<br \/>\nYou can link and embed videos outside of Facebook.<br \/>\nOpportunity to become an early adopter.<\/p>\n","protected":false},"author":2,"featured_media":32191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[112,3254,142,114,3385],"tags":[141,143,144],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/Facebook-Live-Streaming-for-Brands-J-Featured.png","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4770"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4770"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/32191"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}