![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/From-Zero-to-Viral.pptx-1.jpg\")
<\/p>\n
Using Facebook Ads<\/strong><\/h4>\nPlacing Ads:<\/b><\/p>\n\n- Send ads to promote your discount at the end of the giveaway. These ads target everyone on your email lists. <\/span><\/li>\n
- If you have a complement upsell (to the prizes) on the \u201cThank You\u201d page, then use Facebook Ads to promote the complement upsell throughout the giveaway. Send these ads to everyone who enters the giveaway. You do this by using a Facebook pixel to develop a custom audience.<\/span><\/li>\n
- Send ads to the custom audience of those who went to the giveaway, but didn\u2019t enter (best to run this continuously throughout the giveaway). You exclude those who did enter by exporting the entry list and uploading it as a custom audience. <\/span><\/li>\n
- Ads with people (e.g. smiles perform better, but steer from stock photos), prizes, a sense of urgency (e.g. pasted image over the ad that says \u201c7 days left!\u201d), urgency copy (e.g. \u201center in seconds\u201d), and benefit copy (e.g. feel stylish with your new iPhone).<\/span><\/li>\n<\/ul>\n
Keep in Mind<\/strong><\/h4>\n\n- Make sure to test rigorously different pictures, copy, and placement.<\/span><\/li>\n
- The copy will be different for each custom audience (e.g. if they already visited the promo page, but didn\u2019t enter into the giveaway, then you can use copy like \u201cYou were so close to winning an iPhone.\u201d<\/span><\/li>\n
- Be creative and be specific to your audience.<\/span><\/li>\n
- Don\u2019t be afraid to hit them on other platforms too such as Perfect Audience and AdRoll.<\/span><\/li>\n<\/ul>\n
![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/From-Zero-to-Viral.pptx-2.jpg\")
<\/p>\n
Give an Extra Incentive<\/strong><\/h4>\n\n- Associate the giveaway with an event (e.g., Christmas, New Years).<\/span><\/li>\n
- Award more entries for sharing the giveaway via social networks.<\/span><\/li>\n
- Award a guaranteed gift (tiered system) such as a discount or an eBook for receiving a certain # of referrals from sharing. For example, give a \u00a0gift for first five referrals (something simple, non-shipping preferable). <\/span><\/li>\n
- If you can give them a gift for the first referral and just for entering, it can make a HUGE difference.<\/span><\/li>\n
- You can mix a tiered giveaway with basic referral and random-selection.<\/span><\/li>\n<\/ul>\n
Facebook Posting<\/strong><\/h4>\nIt\u2019s critical that you post every day on your Facebook fan page. Your organic reach is not high, so your visitors won\u2019t feel as if they\u2019re receiving spam.<\/span><\/p>\nWhat to post:<\/span><\/p>\n\n- Pictures of winners (make sure to tag them if possible)<\/span><\/li>\n
- Always include a link back to the giveaway (make sure you use a Bitly link)<\/span><\/li>\n
- Any press your company receives<\/span><\/li>\n
- Blog posts that contain call-to-actions hyperlinked back to the giveaway<\/span><\/li>\n
- Light-hearted pictures of you and of your team<\/span><\/li>\n<\/ul>\n
Twitter Posting<\/strong><\/h4>\n1. Find your entrants on Twitter and thank them for not only entering but referrals.<\/span><\/p>\na. This takes time, but one little push might make all the difference.<\/span><\/p>\nb. Throw in a mixed giveaway – if you enter, get 5 referrals, follow us on Twitter and Instagram, then you get X prize.<\/span><\/p>\n2.Tweet five times a day with the link to the giveaway page if you tweet over ten times a day already.<\/p>\n
a. Find the balance between spam and great promotion.<\/span><\/p>\n3. Announce winners via Twitter with an @[username], too.<\/p>\n
4. Reach out to partners or influencers who entered with a retweet.<\/p>\n![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/From-Zero-to-Viral.pptx-3.jpg\")
Find your roar!!! Don\u2019t hold back on promotion.<\/figcaption><\/figure>\nInfluencer Partnering<\/strong><\/h4>\nContact influencers<\/b>: <\/span><\/h5>\nReach out to social media influencers. I suggest finding their emails via outsourcing using <\/span>Upwork<\/span><\/a> or <\/span>Elance<\/span><\/a>. Here are some other tools that effectively help find and connect with relevant influencers:<\/span><\/p>\nFollowerwonk <\/b><\/a><\/p>\nDig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche through searching relevant key terms.<\/span><\/p>\nAlianzo<\/b><\/a><\/p>\nCool tool that lists and organizes blogs, Twitter and Facebook accounts by a social influence algorithm. <\/span>
\n<\/span>Alltop<\/b><\/a><\/p>\nBlog RSS aggregator organized by topic. Lists feature top blogs in each category edited by Alltop staff.<\/span><\/p>\nKlout<\/b><\/a><\/p>\nScore-producing, public face that measures an individual\u2019s ability to move their networks to action.<\/span><\/p>\nWhen it comes to influencer partnering, you need to provide them a HUGE amount of value if you don\u2019t have a significant following.<\/span><\/p>\nTips:<\/b><\/h5>\n\n- The more you convince them that the prize and the associated event of the giveaway appeal to their audience, the higher the chance of them promoting your giveaway. <\/span><\/li>\n
- Leverage what you have that can benefit them (e.g. email list, % of sales from giveaway, other trades)<\/span><\/li>\n
- Make it easy for them to participate. Let them know that you have the entire giveaway process automated. Show them past case studies (e.g. screen share, personal visit, care package). <\/span><\/li>\n
- Make sure you have the terms and conditions laid out properly.<\/span><\/li>\n
- See if they have they have similar products or services that can be used as prizes, too.<\/span><\/li>\n<\/ul>\n
![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/From-Zero-to-Viral.pptx-4.jpg\")
<\/p>\n
Launch Date & Preparing<\/strong><\/h4>\n\n- Determine launch day<\/b>: Your promotion gets an early boost if you <\/span>launch your sweepstakes at the right time and the right day<\/b>. Take a look at your own data to <\/span>determine the best time and day for your audience<\/b>.<\/span><\/li>\n
- Give yourself two weeks before a 21-day giveaway to promote, prepare, and automate. Anything less, the chances are you\u2019ll run into some problems. Remember, you need to set up emails templates, plan all your posts, \u00a0and set up your Facebook ad campaigns. <\/span>This may be over a hundred messages going out on different marketing channels. <\/b><\/li>\n
- Don\u2019t fill up your schedule during the giveaway. Set some time aside each week to make fixes.<\/span><\/li>\n<\/ul>\n
Kickstart it with a Video<\/strong><\/h4>\nYour video on the Enter To Win page should be high-quality, story-oriented, and have a clear call-to-action. If you want to have a quality giveaway, then I highly suggest utilizing a video that would seamlessly work as Kickstarter video, too.<\/span><\/p>\nYes, this takes work. But there\u2019s nothing more convincing than a personable sales video. I wouldn\u2019t suggest going too overboard. You don\u2019t even need to have anyone speaking. <\/span><\/p>\nDon\u2019t wing it! Look at what others have successfully done. Here are some great examples:<\/span><\/p>\n\n- Coolest Cooler – Raised $13 million –<\/b> kck.st\/1oOByh9<\/b><\/a><\/li>\n
- Waterdeep Double Album – Raised $40K – <\/b>kck.st\/1JM7bQ0<\/b><\/a><\/li>\n
- Emberlight<\/b> – Raised $300K –<\/b> kck.st\/1InSJww<\/b><\/a><\/li>\n<\/ol>\n
The \u201cEnter to Win\u201d Video<\/strong><\/h4>\n\n- First ten seconds of getting the viewer\u2019s attention is crucial.<\/span><\/li>\n
- Make sure to include your call-to-action within the first two minutes in voice, text, or just text below the video.<\/span><\/li>\n
- Your call-to-action needs to be time sensitive. \u201cEnter to win\u201d is not as good as \u201cEnter to win now.\u201d<\/span><\/li>\n
- Don\u2019t do it by yourself if you\u2019re not great with visuals. Get help, but don\u2019t go broke.<\/span>
\n<\/span><\/li>\n- Tell them who you are and your vision (the why).<\/span><\/li>\n
- Related to your bigger vision: \u201cThis is real. You can make a real difference.\u201d<\/span><\/li>\n
- Tell them when you are announcing winners.<\/span><\/li>\n
- Show them how incredible the prizes are, don\u2019t tell them.<\/span><\/li>\n
- Run the script and final version of the video by several people who don’t know what you’re making and ask them to explain it back to you and take a survey. <\/span><\/li>\n<\/ol>\n
\u201cThank You for Entering\u201d Video<\/strong><\/h4>\n\n- Thank them for entering<\/span><\/li>\n
- Talk about the vision<\/span><\/li>\n
- Show benefit of the prizes again<\/span><\/li>\n
- Reiterate when you are announcing winners<\/span><\/li>\n
- Reiterate call-to-action<\/span><\/li>\n
- Add another call-to-action<\/span><\/li>\n
- Keep it short and sweet<\/span><\/li>\n<\/ol>\n
Features for a higher conversion:<\/b><\/p>\n\n- Countdown Timer<\/span><\/li>\n
- Visitor Faces<\/span><\/li>\n
- Instagram Gallery (Hashtag)<\/span><\/li>\n<\/ol>\n
Note: <\/span><\/i>Don\u2019t overdo it. Keep their attention on the call-to-action.<\/span><\/p>\n![\"BAMF](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/From-Zero-to-Viral.pptx-5.jpg\")
<\/p>\n
Some Tips<\/strong><\/h4>\n\n- The barrier to entry for referring should be close to zero. This means, for one referral, you should give away something of high value. Also, make the delivery of the reward as fast as possible.<\/span><\/li>\n
- Once they become referrers, it\u2019s easy for them to get into the mindset of referring more people. Moreover, you now have a good reason to contact them via Twitter and say \u201cThank you for the referral [referrer\u2019s name]! Hope you like your [prize name]. Keep up the good work :)\u201d<\/span><\/li>\n
- Include the best prizes in one of the referral tiers.<\/span><\/li>\n
- Make the small-barrier-to-entry-referral prize only available for a limited time to increase action.<\/span><\/li>\n<\/ol>\n
It\u2019s Not Perfect<\/strong><\/h4>\nProfessional sweepers<\/i><\/b><\/p>\n\n- They enter sweepstakes with fake email addresses to increase their chances of winning.<\/span><\/li>\n
- It\u2019s almost impossible to avoid professional sweepers.<\/span><\/li>\n
- Your email marketing software should automatically remove these people. However, because they exist, you can always re-select a random winner if you don\u2019t think the person who won is trustworthy.<\/span><\/li>\n<\/ul>\n
Create an Open Loop<\/strong><\/h4>\nSome ideas:<\/b><\/p>\n\n- When you announce your final winner, let people know about an upcoming event or another giveaway.<\/span><\/li>\n
- Say you\u2019ll give out one HUGE secret prize during the final weeks, but you won\u2019t announce exactly when.<\/span><\/li>\n
- Mention a guest appearance of an influencer in a live Hangout a week after the giveaway.<\/span><\/li>\n
- The worst thing<\/b> you can do after the giveaway ends is to stop contacting them. It\u2019s not time to sit back and relax. Keep in touch with them through social media, email, and Hangouts.<\/span><\/li>\n
- Basically:<\/b> Find a way to keep their engagement. If you wouldn\u2019t cut off contact with your friends, then why would you do it with them?<\/span><\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Going Viral is Fun, but it isn’t easy! The journey requires a lot of precision, hard-work, and something that you trust on!<\/p>\n","protected":false},"author":2,"featured_media":10350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[136,3251,3379],"tags":[145],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/From-Zero-to-Viral.pptx-1.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4791"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4791"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10350"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Send ads to promote your discount at the end of the giveaway. These ads target everyone on your email lists. <\/span><\/li>\n
- If you have a complement upsell (to the prizes) on the \u201cThank You\u201d page, then use Facebook Ads to promote the complement upsell throughout the giveaway. Send these ads to everyone who enters the giveaway. You do this by using a Facebook pixel to develop a custom audience.<\/span><\/li>\n
- Send ads to the custom audience of those who went to the giveaway, but didn\u2019t enter (best to run this continuously throughout the giveaway). You exclude those who did enter by exporting the entry list and uploading it as a custom audience. <\/span><\/li>\n
- Ads with people (e.g. smiles perform better, but steer from stock photos), prizes, a sense of urgency (e.g. pasted image over the ad that says \u201c7 days left!\u201d), urgency copy (e.g. \u201center in seconds\u201d), and benefit copy (e.g. feel stylish with your new iPhone).<\/span><\/li>\n<\/ul>\n
Keep in Mind<\/strong><\/h4>\n
- \n
- Make sure to test rigorously different pictures, copy, and placement.<\/span><\/li>\n
- The copy will be different for each custom audience (e.g. if they already visited the promo page, but didn\u2019t enter into the giveaway, then you can use copy like \u201cYou were so close to winning an iPhone.\u201d<\/span><\/li>\n
- Be creative and be specific to your audience.<\/span><\/li>\n
- Don\u2019t be afraid to hit them on other platforms too such as Perfect Audience and AdRoll.<\/span><\/li>\n<\/ul>\n
<\/p>\nGive an Extra Incentive<\/strong><\/h4>\n
- \n
- Associate the giveaway with an event (e.g., Christmas, New Years).<\/span><\/li>\n
- Award more entries for sharing the giveaway via social networks.<\/span><\/li>\n
- Award a guaranteed gift (tiered system) such as a discount or an eBook for receiving a certain # of referrals from sharing. For example, give a \u00a0gift for first five referrals (something simple, non-shipping preferable). <\/span><\/li>\n
- If you can give them a gift for the first referral and just for entering, it can make a HUGE difference.<\/span><\/li>\n
- You can mix a tiered giveaway with basic referral and random-selection.<\/span><\/li>\n<\/ul>\n
Facebook Posting<\/strong><\/h4>\n
It\u2019s critical that you post every day on your Facebook fan page. Your organic reach is not high, so your visitors won\u2019t feel as if they\u2019re receiving spam.<\/span><\/p>\n
What to post:<\/span><\/p>\n
- \n
- Pictures of winners (make sure to tag them if possible)<\/span><\/li>\n
- Always include a link back to the giveaway (make sure you use a Bitly link)<\/span><\/li>\n
- Any press your company receives<\/span><\/li>\n
- Blog posts that contain call-to-actions hyperlinked back to the giveaway<\/span><\/li>\n
- Light-hearted pictures of you and of your team<\/span><\/li>\n<\/ul>\n
Twitter Posting<\/strong><\/h4>\n
1. Find your entrants on Twitter and thank them for not only entering but referrals.<\/span><\/p>\n
a. This takes time, but one little push might make all the difference.<\/span><\/p>\n
b. Throw in a mixed giveaway – if you enter, get 5 referrals, follow us on Twitter and Instagram, then you get X prize.<\/span><\/p>\n
2.Tweet five times a day with the link to the giveaway page if you tweet over ten times a day already.<\/p>\n
a. Find the balance between spam and great promotion.<\/span><\/p>\n
3. Announce winners via Twitter with an @[username], too.<\/p>\n
4. Reach out to partners or influencers who entered with a retweet.<\/p>\n
Find your roar!!! Don\u2019t hold back on promotion.<\/figcaption><\/figure>\n Influencer Partnering<\/strong><\/h4>\n
Contact influencers<\/b>: <\/span><\/h5>\n
Reach out to social media influencers. I suggest finding their emails via outsourcing using <\/span>Upwork<\/span><\/a> or <\/span>Elance<\/span><\/a>. Here are some other tools that effectively help find and connect with relevant influencers:<\/span><\/p>\n
Followerwonk <\/b><\/a><\/p>\n
Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche through searching relevant key terms.<\/span><\/p>\n
Alianzo<\/b><\/a><\/p>\n
Cool tool that lists and organizes blogs, Twitter and Facebook accounts by a social influence algorithm. <\/span>
\n<\/span>Alltop<\/b><\/a><\/p>\nBlog RSS aggregator organized by topic. Lists feature top blogs in each category edited by Alltop staff.<\/span><\/p>\n
Klout<\/b><\/a><\/p>\n
Score-producing, public face that measures an individual\u2019s ability to move their networks to action.<\/span><\/p>\n
When it comes to influencer partnering, you need to provide them a HUGE amount of value if you don\u2019t have a significant following.<\/span><\/p>\n
Tips:<\/b><\/h5>\n
- \n
- The more you convince them that the prize and the associated event of the giveaway appeal to their audience, the higher the chance of them promoting your giveaway. <\/span><\/li>\n
- Leverage what you have that can benefit them (e.g. email list, % of sales from giveaway, other trades)<\/span><\/li>\n
- Make it easy for them to participate. Let them know that you have the entire giveaway process automated. Show them past case studies (e.g. screen share, personal visit, care package). <\/span><\/li>\n
- Make sure you have the terms and conditions laid out properly.<\/span><\/li>\n
- See if they have they have similar products or services that can be used as prizes, too.<\/span><\/li>\n<\/ul>\n
<\/p>\nLaunch Date & Preparing<\/strong><\/h4>\n
- \n
- Determine launch day<\/b>: Your promotion gets an early boost if you <\/span>launch your sweepstakes at the right time and the right day<\/b>. Take a look at your own data to <\/span>determine the best time and day for your audience<\/b>.<\/span><\/li>\n
- Give yourself two weeks before a 21-day giveaway to promote, prepare, and automate. Anything less, the chances are you\u2019ll run into some problems. Remember, you need to set up emails templates, plan all your posts, \u00a0and set up your Facebook ad campaigns. <\/span>This may be over a hundred messages going out on different marketing channels. <\/b><\/li>\n
- Don\u2019t fill up your schedule during the giveaway. Set some time aside each week to make fixes.<\/span><\/li>\n<\/ul>\n
Kickstart it with a Video<\/strong><\/h4>\n
Your video on the Enter To Win page should be high-quality, story-oriented, and have a clear call-to-action. If you want to have a quality giveaway, then I highly suggest utilizing a video that would seamlessly work as Kickstarter video, too.<\/span><\/p>\n
Yes, this takes work. But there\u2019s nothing more convincing than a personable sales video. I wouldn\u2019t suggest going too overboard. You don\u2019t even need to have anyone speaking. <\/span><\/p>\n
Don\u2019t wing it! Look at what others have successfully done. Here are some great examples:<\/span><\/p>\n
- \n
- Coolest Cooler – Raised $13 million –<\/b> kck.st\/1oOByh9<\/b><\/a><\/li>\n
- Waterdeep Double Album – Raised $40K – <\/b>kck.st\/1JM7bQ0<\/b><\/a><\/li>\n
- Emberlight<\/b> – Raised $300K –<\/b> kck.st\/1InSJww<\/b><\/a><\/li>\n<\/ol>\n
The \u201cEnter to Win\u201d Video<\/strong><\/h4>\n
- \n
- First ten seconds of getting the viewer\u2019s attention is crucial.<\/span><\/li>\n
- Make sure to include your call-to-action within the first two minutes in voice, text, or just text below the video.<\/span><\/li>\n
- Your call-to-action needs to be time sensitive. \u201cEnter to win\u201d is not as good as \u201cEnter to win now.\u201d<\/span><\/li>\n
- Don\u2019t do it by yourself if you\u2019re not great with visuals. Get help, but don\u2019t go broke.<\/span>
\n<\/span><\/li>\n- Tell them who you are and your vision (the why).<\/span><\/li>\n
- Related to your bigger vision: \u201cThis is real. You can make a real difference.\u201d<\/span><\/li>\n
- Tell them when you are announcing winners.<\/span><\/li>\n
- Show them how incredible the prizes are, don\u2019t tell them.<\/span><\/li>\n
- Run the script and final version of the video by several people who don’t know what you’re making and ask them to explain it back to you and take a survey. <\/span><\/li>\n<\/ol>\n
\u201cThank You for Entering\u201d Video<\/strong><\/h4>\n
- \n
- Thank them for entering<\/span><\/li>\n
- Talk about the vision<\/span><\/li>\n
- Show benefit of the prizes again<\/span><\/li>\n
- Reiterate when you are announcing winners<\/span><\/li>\n
- Reiterate call-to-action<\/span><\/li>\n
- Add another call-to-action<\/span><\/li>\n
- Keep it short and sweet<\/span><\/li>\n<\/ol>\n
Features for a higher conversion:<\/b><\/p>\n
- \n
- Countdown Timer<\/span><\/li>\n
- Visitor Faces<\/span><\/li>\n
- Instagram Gallery (Hashtag)<\/span><\/li>\n<\/ol>\n
Note: <\/span><\/i>Don\u2019t overdo it. Keep their attention on the call-to-action.<\/span><\/p>\n
<\/p>\nSome Tips<\/strong><\/h4>\n
- \n
- The barrier to entry for referring should be close to zero. This means, for one referral, you should give away something of high value. Also, make the delivery of the reward as fast as possible.<\/span><\/li>\n
- Once they become referrers, it\u2019s easy for them to get into the mindset of referring more people. Moreover, you now have a good reason to contact them via Twitter and say \u201cThank you for the referral [referrer\u2019s name]! Hope you like your [prize name]. Keep up the good work :)\u201d<\/span><\/li>\n
- Include the best prizes in one of the referral tiers.<\/span><\/li>\n
- Make the small-barrier-to-entry-referral prize only available for a limited time to increase action.<\/span><\/li>\n<\/ol>\n
It\u2019s Not Perfect<\/strong><\/h4>\n
Professional sweepers<\/i><\/b><\/p>\n
- \n
- They enter sweepstakes with fake email addresses to increase their chances of winning.<\/span><\/li>\n
- It\u2019s almost impossible to avoid professional sweepers.<\/span><\/li>\n
- Your email marketing software should automatically remove these people. However, because they exist, you can always re-select a random winner if you don\u2019t think the person who won is trustworthy.<\/span><\/li>\n<\/ul>\n
Create an Open Loop<\/strong><\/h4>\n
Some ideas:<\/b><\/p>\n
- \n
- When you announce your final winner, let people know about an upcoming event or another giveaway.<\/span><\/li>\n
- Say you\u2019ll give out one HUGE secret prize during the final weeks, but you won\u2019t announce exactly when.<\/span><\/li>\n
- Mention a guest appearance of an influencer in a live Hangout a week after the giveaway.<\/span><\/li>\n
- The worst thing<\/b> you can do after the giveaway ends is to stop contacting them. It\u2019s not time to sit back and relax. Keep in touch with them through social media, email, and Hangouts.<\/span><\/li>\n
- Basically:<\/b> Find a way to keep their engagement. If you wouldn\u2019t cut off contact with your friends, then why would you do it with them?<\/span><\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Going Viral is Fun, but it isn’t easy! The journey requires a lot of precision, hard-work, and something that you trust on!<\/p>\n","protected":false},"author":2,"featured_media":10350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[136,3251,3379],"tags":[145],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/From-Zero-to-Viral.pptx-1.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4791"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4791"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10350"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Say you\u2019ll give out one HUGE secret prize during the final weeks, but you won\u2019t announce exactly when.<\/span><\/li>\n
- It\u2019s almost impossible to avoid professional sweepers.<\/span><\/li>\n
- Once they become referrers, it\u2019s easy for them to get into the mindset of referring more people. Moreover, you now have a good reason to contact them via Twitter and say \u201cThank you for the referral [referrer\u2019s name]! Hope you like your [prize name]. Keep up the good work :)\u201d<\/span><\/li>\n
- Visitor Faces<\/span><\/li>\n
- Talk about the vision<\/span><\/li>\n
- Make sure to include your call-to-action within the first two minutes in voice, text, or just text below the video.<\/span><\/li>\n
- Waterdeep Double Album – Raised $40K – <\/b>kck.st\/1JM7bQ0<\/b><\/a><\/li>\n
- Give yourself two weeks before a 21-day giveaway to promote, prepare, and automate. Anything less, the chances are you\u2019ll run into some problems. Remember, you need to set up emails templates, plan all your posts, \u00a0and set up your Facebook ad campaigns. <\/span>This may be over a hundred messages going out on different marketing channels. <\/b><\/li>\n
- Leverage what you have that can benefit them (e.g. email list, % of sales from giveaway, other trades)<\/span><\/li>\n
- Always include a link back to the giveaway (make sure you use a Bitly link)<\/span><\/li>\n
- Award more entries for sharing the giveaway via social networks.<\/span><\/li>\n
- The copy will be different for each custom audience (e.g. if they already visited the promo page, but didn\u2019t enter into the giveaway, then you can use copy like \u201cYou were so close to winning an iPhone.\u201d<\/span><\/li>\n
- If you have a complement upsell (to the prizes) on the \u201cThank You\u201d page, then use Facebook Ads to promote the complement upsell throughout the giveaway. Send these ads to everyone who enters the giveaway. You do this by using a Facebook pixel to develop a custom audience.<\/span><\/li>\n